Feedback: Hawk logo for local high school

[2mr41h]

UPDATED - more feedback wanted!

Here's a secondary hawk mark that I created today. Same school, same purpose.

Would love more feedback from you guys.

Hey everybody. Just recently found this board - it is great.

I'm working on the logo for a new high school in my area and wanted to get your input. Their colors are same as Ohio State (Scarlet/Grey) and they are the Hawks (yes, it's an incredibly boring mascot choice).

This is my initial concept for the logo. Would love some feedback.

[badgerguy27]

Reminds me of a cross between the new NBA Hawks logo, and Miami of Ohio. I like it; well done

[Shumway]

That's a pretty solid logo. The only suggestion I can think of is to possibly make it a bit more intimidating. It's pretty easily done, too. I'd say just turn the eye down to make it look angry. Very nice though.

[2mr41h]

Thanks for the feedback...keep it coming, those of you who are reading, but not replying!

I will give a try to angling the eyes...definitely see the point there.

[bricknivy]

You did an admirable job. Congratulations. Use the Hawks secondary though. It's cleaner and will be happier with that in the long run...

[TBGKon]

its not too bad, it does remind me alot of the ATL Hawks alt logo, but in a good way, get a decent wordmark and you got yourself a set

[2mr41h]

I agree on the Atlanta Hawks thing...I've deliberately tried to avoid riffing off that, as well as Miami-Ohio and Iowa.

I did a lot of visual research on what makes a hawk different from a falcon, eagle, raven, etc. and tried to incorporate those shapes.

Atlanta's is so distinct that it's hard to do something that doesn't seem similar. I did try to give the 'hook' to the back of the hawk's head to differentiate.

I really like this input...thanks and keep it coming.

[kingssss]

Nice job, I like it. I agree on the eye angling thing, but other than that, very nice.

BTW,

[AAO]

Good start, but a lot more could be done with this. Adding a black outline around the red of the head to create more depth would be a suggestion. Turning the eye downwards could make it a bit more intimidating. But keep exploring, there's a lot more that can be done with this.

[rtrich11]

Adding a black outline around the red of the head

First thing I thought of, too.

I love the back end of the head. Very dynamic. The front is nice, too, I hate to say it, but it may be too realistic. For example, the top beak seems too thin- accurate, but not what we associate with a Hawk beak. More falconish. And for the eyes that people keep talking about, don't be afraid to monkey with them. If it looks pretty realistic, and not 100%, that's ok.

[andrewharrington]

It definitely is too realistic. The white on the beak really says "flamingo" to me. You could definitely do this without the darker red, too. Using black for shadows will give them more depth and contrast. I think the shadows must be altered as well, because there is just far too much flat red space, and it robs this logo of depth. The lines could be more aggressive, as could the eye.

[2mr41h]

Bumped for the update...check it out, ya'll.

[OB33]

Bumped for the update...check it out, ya'll.

The secondary bird is very accurate but it doesn't seem aggressive enough.

When I see the bird I think,

"I'm sad that I'm flying." -Strong Sad

But with a few minor tweaks this will become something very good, if not great.

[AHcreative]

That's a really nice logo. The only thing I would work on is the alternate logo, i dont know but it looks kind of weird to me, it doesn't look agressive enough. Nice concept and

[Chief.]

Hawk head: Great job! I like the detail, but the mouth might be open a little too big. Nice fierce look, though

Full body hawk: The red one looks great, the grey one, not so much. But that's just the color. The design is perfect. You might want to tweak his eye a little to make him meaner.

Nice work overall and welcome to the boards. You have some real potential.

[Gmac1018]

Very nice logo.

I'm curious because I have never made a logo before, but what program did you use for this?

[rtrich11]

If you keep that secondary logo as part of the package, make sure the beak has the same kind of black at the tip.

We're still waiting (as if it's been so long) for your update on the head. It has promise, so don't stop!

[2mr41h]

I've been sidelined from working on updates to the hawk the last couple of days...gonna do some more tweaks tonight...look for a new post later.

Gmac, I do my vector work in Adobe Illustrator CS.

Doug

[Gmac1018]

Thanks

[rtrich11]

GMAC, we definitely wanted to see the final versions. How's it going?