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NHL secondary logo's


letterform

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Forgive me here, but why are designers seemingly obsessed with having secondary shoulder logo's on hockey jerseys? (Pro and Fantasy)

Is it that neccesary to cover the shoulder area on a hockey uniform? It seems no new team or jersey can exist without a secondary shoulder logo, whether it compliments the uniform or not. 90% of the time the logo looks terrible on it's own but everyone and their dog want to see it on a third uniform. Why the obsession?

In the original six era, Chicago was the only team that used a secondary logo, and up until the mid nineties, was the one of the few teams that had a really decent secondary IMO. Then all of sudden everything changed. Everyone had a secondary logo and a third jersey. Some of these were/are ok, but most are really lame or just unnecessary.

what are your thoughts?

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Wait a second...

Chicago used secondaries in the Original Six era?

I thought they were a recent innovation, an idea created by a certain marketing group out of Chicago.

I guess I am a victim of false information.

:upside:

I guess someone was making a plan to play a game with you.

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Wait a second...

Chicago used secondaries in the Original Six era?

I thought they were a recent innovation, an idea created by a certain marketing group out of Chicago.

I guess I am a victim of false information.

:upside:

I guess someone was making a plan to play a game with you.

Would you call that a...

plan for gaming? No, that's not right.

Back on topic, I think that the main reason that any team has a secondary logo is because they can make money off it. I'm not saying this is a bad thing. Some secondary logos are better than the original (C-Bus, Carolina [not Hartford, get over it ladies {no offense Babydoll and that hot LAX chick}]). They are the popular thing to put on shoulders right now, and from where I sit they don't look that bad.

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