SDX Posted February 10, 2009 Share Posted February 10, 2009 Nicked from Brand New: Post: http://www.underconsideration.com/brandnew...kind_of_bre.php Download the Manual ITs about the new Pepsi logo and ideas behind it, gets weirder as it goes on, have a read if you fancy a laugh Link to comment Share on other sites More sharing options...
Joshawaggie Posted February 11, 2009 Share Posted February 11, 2009 This is a joke, right?.... Right? @josh_j12 CFA- Fargo Bobcats Link to comment Share on other sites More sharing options...
scottysprings Posted February 11, 2009 Share Posted February 11, 2009 My favorite by far is page 20 Link to comment Share on other sites More sharing options...
MVP Posted February 11, 2009 Share Posted February 11, 2009 LOLBut yeah, that manual is quite bizarre... gravitational pull? WTF? Link to comment Share on other sites More sharing options...
Davidson Posted February 11, 2009 Share Posted February 11, 2009 seeing as i very nearly did a degree in physics instead of design, this really caught my attention yesterday.it was particularly telling that after the reems and reems of pseudo science relating their logo to half baked ideas gleanedfrom the idiots guide to theoretical physics, the last section effective says "and look! the new logo looks like smiley faces too!"this is exactly why marketing is pure evil and has all the intellectual merit of homeopathy and like that. Link to comment Share on other sites More sharing options...
oddball Posted February 11, 2009 Share Posted February 11, 2009 Really? I thought I was the only graphic designer who loved physics. I'm reading a book, The Physics of Nascar. My first thought when I looked at this was, "Are people at Pepsi really that dumb and gullible?" I mean seriously, anyone with half a brain would've either told this agency to come back when they actually had something worth while, or just laugh at them. If I was the head of a company and an agency walked in with that crap, I would've fired them right then and there. This is not funny, this is sad that there are agencies out there that can sell corporations on ideas this bad. What's really sad about this, is that this suppose to be serious. At least I think, of course there is the possibility that this is all complete sarcasm and put out there to make people talk about it and really, how much are we talking about Pepsi and not Coke? This could be either the dumbest thing yet, or the most brilliant thing. Link to comment Share on other sites More sharing options...
Coast2CoastAM2006 Posted February 11, 2009 Share Posted February 11, 2009 my guess is that the agency spent 10 minutes on the logo and 30 seconds on the lable design. logo on a solid background and call it done. sheer brilliance. Now they need to justify the $2,000,000 contract. so they come up with this elaborate design process. Spoilers! Link to comment Share on other sites More sharing options...
fiasco! Posted February 11, 2009 Share Posted February 11, 2009 I just read it cover to cover. It's absolutely brilliant, and I guarantee that it sold Pepsi on the whole idea. LinkedIn Link to comment Share on other sites More sharing options...
Firefly Posted February 11, 2009 Share Posted February 11, 2009 It's about as bogus as the explanation of the force in The Phantom Menace. Link to comment Share on other sites More sharing options...
oddball Posted February 11, 2009 Share Posted February 11, 2009 I just read it cover to cover. It's absolutely brilliant, and I guarantee that it sold Pepsi on the whole idea.I'm not arguing with you Joel, I just am curious on why you think it's brilliant. At first I thought it was stupid, but then I thought they might be looking at this differently than us "normal" people. What do you see in it that's brilliant? Link to comment Share on other sites More sharing options...
pcgd Posted February 12, 2009 Share Posted February 12, 2009 I just read it cover to cover. It's absolutely brilliant, and I guarantee that it sold Pepsi on the whole idea.I'm not arguing with you Joel, I just am curious on why you think it's brilliant. At first I thought it was stupid, but then I thought they might be looking at this differently than us "normal" people. What do you see in it that's brilliant?Because a big part of a logo design is selling the client on the idea. You can show up with 3 incredible logos, but if those logos don't tell a tale, many clients aren't going to give 2 sheets about them. They want a story to tell their business buddies and some PR to spin. Link to comment Share on other sites More sharing options...
oddball Posted February 12, 2009 Share Posted February 12, 2009 I just read it cover to cover. It's absolutely brilliant, and I guarantee that it sold Pepsi on the whole idea.I'm not arguing with you Joel, I just am curious on why you think it's brilliant. At first I thought it was stupid, but then I thought they might be looking at this differently than us "normal" people. What do you see in it that's brilliant?Because a big part of a logo design is selling the client on the idea. You can show up with 3 incredible logos, but if those logos don't tell a tale, many clients aren't going to give 2 sheets about them. They want a story to tell their business buddies and some PR to spin.So basically what you're saying is give the client complete BS and tell them they are the greatest, even though they are the worst company on the face of the earth? So basically, tell them what they want to hear? Link to comment Share on other sites More sharing options...
STL FANATIC Posted February 12, 2009 Share Posted February 12, 2009 I just read it cover to cover. It's absolutely brilliant, and I guarantee that it sold Pepsi on the whole idea.I'm not arguing with you Joel, I just am curious on why you think it's brilliant. At first I thought it was stupid, but then I thought they might be looking at this differently than us "normal" people. What do you see in it that's brilliant?Because a big part of a logo design is selling the client on the idea. You can show up with 3 incredible logos, but if those logos don't tell a tale, many clients aren't going to give 2 sheets about them. They want a story to tell their business buddies and some PR to spin.So basically what you're saying is give the client complete BS and tell them they are the greatest, even though they are the worst company on the face of the earth? So basically, tell them what they want to hear?It's not necessarily telling them their company is great, it's about telling them them why you're design is great and great for them. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
Davidson Posted February 12, 2009 Share Posted February 12, 2009 qed: marketing is evil. Link to comment Share on other sites More sharing options...
Jigga Posted February 12, 2009 Share Posted February 12, 2009 Like I said in the logo thread a while back...the logo is a GUT! On January 16, 2013 at 3:49 PM, NJTank said: Btw this is old hat for Notre Dame. Knits Rockne made up George Tip's death bed speech. Link to comment Share on other sites More sharing options...
fiasco! Posted February 12, 2009 Share Posted February 12, 2009 I just read it cover to cover. It's absolutely brilliant, and I guarantee that it sold Pepsi on the whole idea.I'm not arguing with you Joel, I just am curious on why you think it's brilliant. At first I thought it was stupid, but then I thought they might be looking at this differently than us "normal" people. What do you see in it that's brilliant?Because a big part of a logo design is selling the client on the idea. You can show up with 3 incredible logos, but if those logos don't tell a tale, many clients aren't going to give 2 sheets about them. They want a story to tell their business buddies and some PR to spin.So basically what you're saying is give the client complete BS and tell them they are the greatest, even though they are the worst company on the face of the earth? So basically, tell them what they want to hear?It's not necessarily telling them their company is great, it's about telling them them why you're design is great and great for them.Exactly. We're trying to sell them ideas, while they're trying to sell you product. What requires more BS to sell? LinkedIn Link to comment Share on other sites More sharing options...
pcgd Posted February 12, 2009 Share Posted February 12, 2009 I just read it cover to cover. It's absolutely brilliant, and I guarantee that it sold Pepsi on the whole idea.I'm not arguing with you Joel, I just am curious on why you think it's brilliant. At first I thought it was stupid, but then I thought they might be looking at this differently than us "normal" people. What do you see in it that's brilliant?Because a big part of a logo design is selling the client on the idea. You can show up with 3 incredible logos, but if those logos don't tell a tale, many clients aren't going to give 2 sheets about them. They want a story to tell their business buddies and some PR to spin.So basically what you're saying is give the client complete BS and tell them they are the greatest, even though they are the worst company on the face of the earth? So basically, tell them what they want to hear?Hmmm...I don't see anything like that at all in my response. All I said is you have to sell your story to the client. How is that complete BS? They want a story because not only does it show you actually thought about what you were doing, but then they can sell that story as well.Do you think you can walk into a meeting with business owners and just throw 3 logos on the table and say "pick one?" Sure once in awhile that works, and it works more with Sports Logos, but for a company like Pepsi, that ain't going to fly. You HAVE to give them a reason to change their logo to what you are proposing, otherwise why are they going to do it? "I dunno...it just looks cool" is a really dumb way of presenting a logo.Don't pretend that graphic design isn't about marketing and business. We aren't saving the world here, we're trying to maximize profits for our clients (and ourselves). The stories behind the designs help do that. Link to comment Share on other sites More sharing options...
fiasco! Posted February 12, 2009 Share Posted February 12, 2009 To expand on what I was saying, so you don't get the wrong impression. It's obvious that the design team put a lot of thought and effort into the rebranding for Pepsi. I don't think any of what is in the brand manual, in reference to the oscillations/geometries, is BS. I think it was well thought out and to be dismissed as BS is doing a disservice to the design team. They did their homework and came up with (in my opinion) a great set of marks.It sure got you guys talking and made people take notice, didn't it? LinkedIn Link to comment Share on other sites More sharing options...
RaiseTheBanner Posted February 12, 2009 Share Posted February 12, 2009 Oh I guess that makes sense now... Wait what? avatar by crkraider22, signature by crkraider22 and chestnutz Link to comment Share on other sites More sharing options...
JayJaxon Posted February 12, 2009 Share Posted February 12, 2009 They were sure able to sell that crazy idea to Pepsi, so I guess it was a success. I just didn't see the point of re-branding in the first place. Link to comment Share on other sites More sharing options...
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