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New Adidas Logo?


YELDARBfield

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Stumbled across this logo on a pair of shoes and its box while straightening up at Shoe Carnival. (Sorry about the huge pics.)

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I like the use of bright green, which is actually slightly more subtle than their constant use of the 3 stripes. And I'm sure we'll eventually see a version of this logo that looks like a lime that has been attacked by Wolverine.

However, it reminds me of AT&T or Minolta:

new_att_logo_270x366.jpgminolta_logo.gif

Thoughts?

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...not yet, anyway. :D

*Disclaimer: I am not an authoritative expert on stuff...I just do a lot of reading and research and keep in close connect with a bunch of people who are authoritative experts on stuff. 😁

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I really think they're three-stripe triangle logo could be replaced, though this isn't better (due to the comparison to AT&T, and the fact that perfect-circle-based logos just aren't "dynamic" enough for a sportswear company.)

"The views expressed here are mine and do not reflect the official opinion of my employer or the organization through which the Internet was accessed."

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Haha, the first thing I thought was Wolverine too.

It's reassuring this is just a product line, as the company would be insane to drop the stripes (design merits aside, it's iconic with terrific brand recognition)

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