Pitchfork

[BupsJones]

Ugh, it's Duke...

[southpawstu19]

i hate duke, but if i were to go there this would quite possibly be one of the sweetest logos nike has made. again since i dont like duke ill never purchase any thing with this on it, but if i were a duke student/alum id be all over it.

[OnWis97]

The pitchfork is fine. It's the "Order has been restored" that bugs me. I saw it on a t-shirt without the pitchfork as well.

I am not a Duke-hater, but there is some sort of arrogance to what I assume (given the swoosh) is licensed apparel that says that. If snotty fans or local radio hosts say that, it's one thing but to be on Duke merchandise almost says to me that "it's our right."

[WSU151]

The pitchfork is fine. It's the "Order has been restored" that bugs me. I saw it on a t-shirt without the pitchfork as well.

I am not a Duke-hater, but there is some sort of arrogance to what I assume (given the swoosh) is licensed apparel that says that. If snotty fans or local radio hosts say that, it's one thing but to be on Duke merchandise almost says to me that "it's our right."

I think Nike's playing the "After three weeks of Madness..." card here. I doubt it's supposed to be overly arrogant. And I think any Nike team would have that same slogan on merchandise if they won the championship.

[AsM29]

Is this an actual logo produced by Nike? It just looks to me that the lines are very choppy to be something officially released by them...

[drj983]

The pitchfork is fine. It's the "Order has been restored" that bugs me. I saw it on a t-shirt without the pitchfork as well.

I am not a Duke-hater, but there is some sort of arrogance to what I assume (given the swoosh) is licensed apparel that says that. If snotty fans or local radio hosts say that, it's one thing but to be on Duke merchandise almost says to me that "it's our right."

I think Nike's playing the "After three weeks of Madness..." card here. I doubt it's supposed to be overly arrogant. And I think any Nike team would have that same slogan on merchandise if they won the championship.

I would have to respectfully disagree. The sense of entitlement exhibited by Dookies is mind-boggling.

[OnWis97]

The pitchfork is fine. It's the "Order has been restored" that bugs me. I saw it on a t-shirt without the pitchfork as well.

I am not a Duke-hater, but there is some sort of arrogance to what I assume (given the swoosh) is licensed apparel that says that. If snotty fans or local radio hosts say that, it's one thing but to be on Duke merchandise almost says to me that "it's our right."

I think Nike's playing the "After three weeks of Madness..." card here. I doubt it's supposed to be overly arrogant. And I think any Nike team would have that same slogan on merchandise if they won the championship.

I would have to respectfully disagree. The sense of entitlement exhibited by Dookies is mind-boggling.

Actually, he could be correct. Order being restored after the "madness" does make some sense. I don't know which is closer to the truth of why the chose it, but there is no doubt that there will be plenty of people interpreting it as I originally did.

[drj983]

Actually, he could be correct. Order being restored after the "madness" does make some sense. I don't know which is closer to the truth of why the chose it, but there is no doubt that there will be plenty of people interpreting it as I originally did.

I agree that it would be logical to connect March "Madness" with the restoration of order. But I have a hard time believing that had Butler prevailed, we would be seeing the same slogan on a Butler t-shirt.

It makes sense in the context of Duke's basketball history - they are a traditional hoops power that hasn't won a title in 9 years, so upon winning again, it could be said that "order has been restored." Combine that fact with their arrogance and entitlement, and it just all adds up to being Duke-specific.

That said, I AM a Duke-hater (Go Tar Heels!), so I could just be biased. But I believe my instinct is correct.

[andrewharrington]

That's a trident, not a pitchfork.

[WSU151]

Actually, he could be correct. Order being restored after the "madness" does make some sense. I don't know which is closer to the truth of why the chose it, but there is no doubt that there will be plenty of people interpreting it as I originally did.

I agree that it would be logical to connect March "Madness" with the restoration of order. But I have a hard time believing that had Butler prevailed, we would be seeing the same slogan on a Butler t-shirt.

It makes sense in the context of Duke's basketball history - they are a traditional hoops power that hasn't won a title in 9 years, so upon winning again, it could be said that "order has been restored." Combine that fact with their arrogance and entitlement, and it just all adds up to being Duke-specific.

That said, I AM a Duke-hater (Go Tar Heels!), so I could just be biased. But I believe my instinct is correct.

Good point about the Butler t-shirt. Probably wouldn't see the slogan on a Butler shirt, and probably not on a West Virginia shirt either. But it's easy to see that slogan for a Michigan State, Syracuse, or another big-conference powerhouse.

[ESTONES6]

Personally... I like Duke. Although the "Order has been restored" is awesome, Duke's success is relatively recent. I think it would make more sense on a Kentucky or UCLA sign wouldn't it?

EDIT: Juxtaposing Kentucky or UCLA won this last year.

[Lights Out]

One of the commenters on this Deadspin post posted what the print ad for a Butler victory would be. Love the "I am a Dog" theme.

[BigMac12]

Arizona State should be disturb by Duke's use of a pitchfork.

[4DOOR]

Arizona State should be disturb by Duke's use of a pitchfork.

I think the Blue Devils have been around a lot longer than the Sun Devils

[MDC]

Is this an actual logo produced by Nike? It just looks to me that the lines are very choppy to be something officially released by them...

I mean, really. The curves look awful. I like the idea and presentation, but it looks kinda tuuurrrrrible

[rvrdgsfn]

One of the commenters on this Deadspin post posted what the print ad for a Butler victory would be. Love the "I am a Dog" theme.

Yeah, that one was pretty awesome, one of the reasons I wish butler would win....

Other than I hate Duke with a passion.

[WSU151]

Arizona State should be disturb by Duke's use of a pitchfork.

I think the Blue Devils have been around a lot longer than the Sun Devils

That argument doesn't really hold up in a trademark lawsuit though, does it? Serious question...if Duke created a logo, but never trademarked it or the trademark expired before Arizona State trademarked a similar one, doesn't Duke still have the benefit of intellectual property law?