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Redesigned Domino's Pizza Logo


dfwabel

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This is a nice redesign, but the only thing that bothers me is I've never seen a two-tone domino. I understand what they're trying to accomplish, but I don't know that such a thing exists. Correct me if I'm wrong.

Or it's a perfectly good opportunity to sell/give away two-toned domino pieces as marketing materials.

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I agree that it doesn't instantaneously read as a domino to me, but to be honest, I'm not sure the old one did either. (Both do with even a little bit of thought, I just mean instantaneously.)

But what the old one did and the new one still does, is read as Domino's Pizza (& pasta & sandwiches & whatever).

That's why it is a successful brand and a smart update.

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The only thing I do not like is that the old logo also looked like a pizza box. All they'd really have to do is print that on the entire lid of the box...solid design for a pizza box.

Hey, look what I found...

dominosgum.jpg

87Redskins.png
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  • 4 months later...

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