The_Admiral Posted March 1, 2013 Share Posted March 1, 2013 The road script could stand to be better (just use what they used in the '60s) but I see no reason to abandon all the brand equity they've developed over the past 60ish years. ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
pianoknight Posted March 1, 2013 Share Posted March 1, 2013 5th in NAT. TITLES | 2nd in CONF. TITLES | 5th in HEISMAN | 7th in DRAFTS | 8th in ALL-AMER | 7th in WINS | 4th in BOWLS | 1st in SELLOUTS | 1st GAMEDAY SIGN Link to comment Share on other sites More sharing options...
CubsFanBudMan Posted March 1, 2013 Share Posted March 1, 2013 I don't think their pinstripes are so sacred, they really weren't part of the Cubs identity until the late '50's and there is a wealth of other traditional Cubs uniforms they can draw from...This is definitely one of the past jerseys I was referring to. I'd say lose the cap for something with the current C, but I don't think you lose the Cubs brand of recent years if you go with something based on this. Heck, you could keep the current logo and still use these uniforms. The one thing that has been consistent -- for more than 60 years -- is the C. Even the last team to win the World Series wore that. And we all know how long ago that was. So that, some form of blue, maybe the pinstripes, maybe the C-UBS or maybe a C-cub (like the alt or the 1911 version). But I'm not sure a version of the-1957-that-transformed-in-1979 home uni is untouchable. Just like Wrigley isn't.I do think that "brand equity" is mostly "lovable losing" with some "maddening losing" thrown in later. Maybe "popular losing?" There are enough looks from their past to be inspired by without replicating the current look, which is made out to be a little more than it is, IMO.How many times do we see, "You can't change that, they won a World Series / Super Bowl / Stanley Cup / NBA Finals in that." In some ways the Cubs are the opposite. They are the sports equivalent of an airline keeping its livery after a bad crash, and they never do that. Link to comment Share on other sites More sharing options...
Dbroalexander Posted March 5, 2013 Share Posted March 5, 2013 Hmmm.. Throwbacks... I would give anything to see these come back... especially the road jersey Link to comment Share on other sites More sharing options...
Lee. Posted March 5, 2013 Share Posted March 5, 2013 Just bring back the red brims. Welcome to DrunjFlix Link to comment Share on other sites More sharing options...
DC in Da House w/o a Doubt Posted March 5, 2013 Share Posted March 5, 2013 As long as they aren't changing the home uniforms I'm ok with most of this... I'd like a primary logo with a cub, maybe even their current alternate. Link to comment Share on other sites More sharing options...
bradsbeard Posted March 6, 2013 Author Share Posted March 6, 2013 I think I'm one of the few people around here who likes the prowling cub logo. I think maybe people would like it better if it wasn't crammed inside the "C." Link to comment Share on other sites More sharing options...
The_Admiral Posted March 6, 2013 Share Posted March 6, 2013 You probably are. Dumpster Bear is a terrible logo. The Cubs don't need it. ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
Lee. Posted March 6, 2013 Share Posted March 6, 2013 I liked it. Let's just hope they don't resurrect Harry Caray Bear for the roadies. Welcome to DrunjFlix Link to comment Share on other sites More sharing options...
FUNKAFIED Posted March 6, 2013 Share Posted March 6, 2013 I'm usually happy with keeping tradition in some form, but much of the Cubs tradition is synonymous with a century of losing. I think the cap "C" looks like something that belongs on a little league cap, and I don't like the road unis at all. I know they might have some resistance from the Reds, but I would like the wishbone "C" to come back for the caps, maybe with the same thread pattern as the current "C."Long story short, I agree with the others who said they don't really have a great look. I can't think of another team in a top-3 market that has a poorer look. Link to comment Share on other sites More sharing options...
Lee. Posted March 6, 2013 Share Posted March 6, 2013 What the hell are they going to update to, though? A darker blue or red? A ferocious baby bear? A stylized Ron Cey?Better to keep it simple than to go balls-out on a full on re-do. Ferocity and baseball don't exactly go hand in hand, so unless they move the old cubface onto a bp or road cap, or god forbid bring back the Cuba script, anything they do won't exactly be an improvement. Welcome to DrunjFlix Link to comment Share on other sites More sharing options...
tommytimp Posted March 6, 2013 Share Posted March 6, 2013 The road script could stand to be better (just use what they used in the '60s) but I see no reason to abandon all the brand equity they've developed over the past 60ish years.The 60s, at least the first two-thirds of the decade, were awful for the Cubs. I don't think revisiting that time will exactly signal a path ahead to a glorious future.Hmmm.. Throwbacks... I would give anything to see these come back... especially the road jerseyThat reverse-pinstripe roadie is absolutely atrocious. I felt that way when I was a kid watching it move on the teevee. And they're not going back to double-knit pullovers full-time. But that target C and the Cub are pretty great. "The trouble with quotes on the Internet is that it's hard to verify their authenticity."--Abraham Lincoln Link to comment Share on other sites More sharing options...
RedBlueGold Posted March 6, 2013 Share Posted March 6, 2013 Link to comment Share on other sites More sharing options...
HighCheese Posted March 6, 2013 Share Posted March 6, 2013 i liked the 2011 throwbacks Link to comment Share on other sites More sharing options...
FUNKAFIED Posted March 6, 2013 Share Posted March 6, 2013 i liked the 2011 throwbacksYeah see I like those. Maybe a script "Chicago" with those throwback caps would work? Link to comment Share on other sites More sharing options...
illwauk Posted March 6, 2013 Share Posted March 6, 2013 I always wished the Cubs would take advantage of how close their colors are to Chicago's flag and swap out their royal blue for powder blue. Then they could top it off with a flag-patch to their sleeves. Link to comment Share on other sites More sharing options...
CubsFanBudMan Posted March 7, 2013 Share Posted March 7, 2013 Some merchandise, particularly Nike I believe, used to use a lighter shade of blue. Not quite powder, but lighter than royal. And way lighter than the blue of their current caps, which really matches nothing else in the set. I always thought that looked nice and that the flag would be a nice basis for a redesign. Again, so many options to do better... or unique. Link to comment Share on other sites More sharing options...
Discrim Posted March 7, 2013 Share Posted March 7, 2013 I'd love to see a vest this time around. Won't happen, but I'd love to see one anyway. Wouldn't be opposed to the C-ubs being tweaked, maybe something closer to that 30s home.. And of course, if I had any say, the 94-96 mad bear and Cuba script would be coming back. In any event, it'll be interesting to see what actually happens. A strong mind gets high off success, a weak mind gets high off bull Link to comment Share on other sites More sharing options...
kevinmets Posted March 7, 2013 Share Posted March 7, 2013 Love it. The Cubs' visual brand is in need of some revamping.Might I suggest something like this? Link to comment Share on other sites More sharing options...
FUNKAFIED Posted March 7, 2013 Share Posted March 7, 2013 Love it. The Cubs' visual brand is in need of some revamping.Might I suggest something like this? I had forgotten about this concept. Other than the blue tips on the sleeves I love it. Link to comment Share on other sites More sharing options...
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