Amsterdam United

[DomTheAthlete29]

My fantasy soccer squad benefited from my insomnia last night with a new crest!

Improvement? As always let me know what you think.

OLD CREST

NEW CREST

[kevsim1]

I like the old one better, but they are both great

[JMurr]

I like it but why the complete color change?

[Guest]

I like it but why the complete color change?

The new crest is inspired by the flag of Amsterdam which is red, black, and white.

[TorinK92]

I really find it an improvement, a lot more interesting than a circle crest. Is there any significance to the three crosses?

But I think that, if I'm not mistaken by this, that since your team is the only Dutch team in that league orange would also work well and give a unique look to this. But it looks awesome as it is right now.

[Guest]

I really find it an improvement, a lot more interesting than a circle crest. Is there any significance to the three crosses?

But I think that, if I'm not mistaken by this, that since your team is the only Dutch team in that league orange would also work well and give a unique look to this. But it looks awesome as it is right now.

The crosses & colors come from the Amsterdam flag. But orange will be used in a third kit!

[Guest darkpiranha]

What if you made the x's the windmill from the old logo?

[mbannon92]

I like the change in that the old crest evoked images of Holland, but not necessarily Amsterdam, while the new crest is very Amsterdam. (I traveled there while I was studying abroad, and the three Xs are everywhere from lamp posts to manhole covers.)

I'm not so sure about the lions though. The illustration style just seems off to me. I think it's too much detail. It might be strong enough with just the shield.

That old crest is still a thing of beauty though.

[WNDUP FX]

I prefer the old logo.

[Jaffa]

As mbannon92 says, the new crest is more 'Amsterdam' than the original, which looked more 'generic Dutch' - no bad thing at all.

However, at the moment the lions don't look quite right to me. They're overlaid on the shield rather than looking like they're supporting it - the shield should be the key part of a crest but the lions look as if they have greater importance.

[marble21]

I like the more heraldic approach and as mentioned above me, it does seem more Amsterdam than a generalisation of Holland/The Netherlands.

To add to what Jaffa has commented on, in general I find that either the Lions will be inside the shield, or are holding up a shield much smaller than themselves. A quick google search of "football crest" will explain what I am trying to say.

Perhaps you could try having the plain shield supported by the Lions either side and have a motto banner underneath with the name? Similar to this style:

That may become very English though.