Section30 Posted October 11, 2017 Share Posted October 11, 2017 Hey everyone, so recently there was a competition held by the youtube channel Post2Post and the challenge was to create logos for a new NHL expansion team from a somewhat reasonable expansion location. I chose Saskatoon as my location but the team will be named Saskatchewan to try and gain fans from across the area much like the Roughriders. The team is called the Whitetails for the animal of Saskatchewan and the team colors are kelly and forest green with white. With the colors of the Roughriders, University of Saskatchewan, and the Provence of Saskatchewan all having green I decided to use it, along with the fact no team in north american pro sports uses 2 shades of green as their colors so it'd be unique, not another black and red or red white and blue team. The Whitetails main logo is a fierce deer head facing forward to a bright future. There are also two secondary logos, one is the same deer head but with a 'S' in the left side for Saskatchewan, this would be used on the breezers and merchandise mainly. The second is a circle with a 'S' sticking out the top slightly and wheat to its sides, this logo is a modernization of an old Saskatchewan Roughriders logo. Wheat is a big part of this teams identity and it is seen on one logo, the team word mark, and their third jersey. This submission got second place in the competition, let me know what you think! Minnesota Amateur Hockey League MAHL Wiki Link to comment Share on other sites More sharing options...
NoE38_Concepts Posted October 11, 2017 Share Posted October 11, 2017 Everything about this is unique, inspired, and classy for an expansion team. Love it! Nothing to complain about here. @noe38concepts (Instagram - Twitter) Link to comment Share on other sites More sharing options...
8BW14 Posted October 11, 2017 Share Posted October 11, 2017 Lois really good. I love the double green and wordmark. My only gripe is that the antlers look nothing like whitetail antlers: They are more reminiscent of an elk or reindeer. Fix that and you're golden. Link to comment Share on other sites More sharing options...
PrimalCookie Posted October 11, 2017 Share Posted October 11, 2017 Just curious, what won? Link to comment Share on other sites More sharing options...
Section30 Posted October 12, 2017 Author Share Posted October 12, 2017 Here is the video of the contest if you want to see the other logos submitted. Minnesota Amateur Hockey League MAHL Wiki Link to comment Share on other sites More sharing options...
Cardsblues02 Posted October 12, 2017 Share Posted October 12, 2017 I watch Post2Post frequently. Your logo should have won, but I have to say that Houston logo was well thought out and very well executed. Link to comment Share on other sites More sharing options...
Midwest_surfer Posted October 12, 2017 Share Posted October 12, 2017 Really good design. The Houston one looks suspiciously like this Jets concept I saw a while back, but I guess it’s not close enough to be considered plagiarism. Yours is better and more original. Link to comment Share on other sites More sharing options...
chickenfish13 Posted October 12, 2017 Share Posted October 12, 2017 The primary is very strong, well done. I think the S you've chosen integrates well with the whitetail's head, but it seems to be throwing the secondary off balance a bit. Did you play around with shrinking the size of the S and using it as a centerpiece to the circle? dribbble Link to comment Share on other sites More sharing options...
C-Squared Posted October 12, 2017 Share Posted October 12, 2017 Really strong primary logo! I would love to see an actual white tail fashioned into a W as a secondary mark. My TeePublic Shop My Instagram Art Page Link to comment Share on other sites More sharing options...
tigerslionspistonshabs Posted October 14, 2017 Share Posted October 14, 2017 excellent work Link to comment Share on other sites More sharing options...
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