tjs11

City of Chicago Creates New Branding

Recommended Posts

I don't think the article you posted with this is what you had intended to post.

 

BUT, I am a pretty big fan of the imagery here.

Share this post


Link to post
Share on other sites
1 hour ago, Maroon said:

I don't think the article you posted with this is what you had intended to post.

 

BUT, I am a pretty big fan of the imagery here.

Ah, yeah thanks! I scrolled too far down the page before I copied the url so it went to the next article. Edited

 

 

https://www.fastcompany.com/90471389/exclusive-chicagos-new-brand-identity-could-save-the-city-10-million-a-year

Share this post


Link to post
Share on other sites

There’s a new typeface, developed by typographer Patric King. Dubbed “Big Shoulders” after the Carl Sandburg nickname for the city, it features snaking M, N, and W glyphs that are meant to evoke shoulders.

 

stfu, it's just a poorly traced Tungsten

 

Just use Neutraface or Avant Garde, ugh.

Share this post


Link to post
Share on other sites

As a resident and employee of this fair city, I don't know if I really grasp the point of the new branding. I mean, sure, the flag is iconic and expected to be used on many City institutions, cause we just can't resist those stars, but is this just for advertising? Either way, it would be nice to update those outdated street signs downtown. Think those are from 2001.

 

 

Share this post


Link to post
Share on other sites

You still have all the signposts that display the deep-pocketed ‘honorary’ street name instead of the original. Frig off, Dutchie Caray. I only recognize Hot Mix 5 Way because they rock and Balbo is a dumb name.

 

I’d be gruntled if CPL and CTA fell under this project. 

Share this post


Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.