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Regional Grocery Store Chain Giant Eagle Rebrands


DNAsports
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It's certainly less aggressive, which is fine, but now it's just another corporate-looking brand.  Based on their latest trend of bucking union-owned stores, this fits right into that timeline.

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  • 2 weeks later...

GIANT EAGLE: Rebrands corporate logo.

Also GIANT Eagle: uses all lowercase letters

 

What is up with this trend of all-lowercase corporate branding lately? Especially when your name is GIANT eagle??

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15 hours ago, tBBP said:

What is up with this trend of all-lowercase corporate branding lately? Especially when your name is GIANT eagle??

 

Two biggest trends seem to be all-lowercase lettering and adding organic/natural imagery. They did both. 

 

I thought when this logo leaked last year and everyone hated it, they would go in a different direction.

 

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On 2/20/2021 at 3:54 PM, DNAsports said:

Apparently last year, the regional grocery store chain, Giant Eagle, rebranded. Again, further straying away from, well, a giant eagle.

 

Old:

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New:

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BOOOOOO

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I was surprised to learn that Giant Eagle is not a larger variant of the Eagle grocery store chain that pulled out of the Chicago market in the mid-'90s. My family was always equally divided between Jewel and Dominick's (including Omni, their attempt at a proto-Costco, which we lived down the street from and which incongruously acted as our corner store), as I'm guessing most were, but I vaguely remember going to a store in Palatine that was just called Eagle. Anyway, they're not related. Anyway-anyway, the logo looks like all logos. It's fresh, you see!

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10 minutes ago, the admiral said:

I was surprised to learn that Giant Eagle is not a larger variant of the Eagle grocery store chain that pulled out of the Chicago market in the mid-'90s. My family was always equally divided between Jewel and Dominick's (including Omni, their attempt at a proto-Costco, which we lived down the street from and which incongruously acted as our corner store), as I'm guessing most were, but I vaguely remember going to a store in Palatine that was just called Eagle. Anyway, they're not related. Anyway-anyway, the logo looks like all logos. It's fresh, you see!

I usually hear it go the other way: "Oh, you mean Pittsburgh has a 'Giant Eagle'? You're sure it's not just Giant?" (Giant being a chain of grocery stores in the Mid-Atlantic/Eastern PA/DE/DC/MD.)

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21 hours ago, Ted Cunningham said:

I usually hear it go the other way: "Oh, you mean Pittsburgh has a 'Giant Eagle'? You're sure it's not just Giant?" (Giant being a chain of grocery stores in the Mid-Atlantic/Eastern PA/DE/DC/MD.)

Speaking of Giant, I always get confused when I see these two-

 

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because apparently these are not the same entity 

 

Also, the former of those two rebranded as well-

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I find regional grocery stores to be fascinating. Sure, a bunch of them are just different façades slapped onto essentially the same store under a few big corporate umbrellas - but it's great to see at least some consumer retail change when you go to different parts of the country. It'd be great in 2050 if everything wasn't a Walmart/Target/Amazon Grocery.

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10 hours ago, sc49erfan15 said:

I find regional grocery stores to be fascinating. Sure, a bunch of them are just different façades slapped onto essentially the same store under a few big corporate umbrellas - but it's great to see at least some consumer retail change when you go to different parts of the country. It'd be great in 2050 if everything wasn't a Walmart/Target/Amazon Grocery.

Yeah, we're losing that more and more. The Krogerization of Mariano's seems to get worse and worse by the week. They're painting over the "Live well, eat well, be well" slogan and probably putting on Kroger's slogan, which I imagine to be "Jesus Christ it's just a :censored:ing store who cares."

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21 hours ago, the admiral said:

Yeah, we're losing that more and more. The Krogerization of Mariano's seems to get worse and worse by the week. They're painting over the "Live well, eat well, be well" slogan and probably putting on Kroger's slogan, which I imagine to be "Jesus Christ it's just a :censored:ing store who cares."

Publix is getting close to as bad, right now they have stores in Florida, Georgia, Alabama, South Carolina, North Carolina, Tennessee and Virginia, and growing every year. Surprised there isn’t any in Mississippi yet, I know they are planning on Kentucky next year, and it will just keep growing and growing. And you see this growth affecting the stores at their level with the reduction in standards trying to make all the stores the same as they enter new markets and still be able to hire people to match the continually lowering standards.

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