pepis21 Posted March 2, 2023 Share Posted March 2, 2023 Automotive lubricants company change their logo. IMO downgrade 1 Quote Link to comment Share on other sites More sharing options...
sky1324 Posted March 2, 2023 Share Posted March 2, 2023 I did like the fading checker-style red stripe but I actually think this is a big upgrade. The new font is especially nice. At the worst, it's a sidegrade for me. 1 1 Quote the user formerly known as cdclt Link to comment Share on other sites More sharing options...
Ferdinand Cesarano Posted March 2, 2023 Share Posted March 2, 2023 1 hour ago, CDCLT said: I did like the fading checker-style red stripe but I actually think this is a big upgrade. The new font is especially nice. At the worst, it's a sidegrade for me. I'll also call it a sidegrade, but I go the other way on the reasons. I like the solidification of the stripe, as anything that resembles a gradient really irritates me. But I think the new font is worse than the old one. They've lost the harmony between the curved stripe and curve at the bottom of the L. The letterforms of the new font are quite nice aesthetically; but that font erodes the identity of this brand, as it is strongly evocative of Exxon Mobil. 2 1 Quote Link to comment Share on other sites More sharing options...
BadSeed84 Posted March 2, 2023 Share Posted March 2, 2023 The new logo is fine, what is it suppose to look like now, a road? The font is very generic, just in italics, and I really don't care for them changing it to one with the simple one story lowercase a, when they used a two story lowercase a for 65+years. Quote Link to comment Share on other sites More sharing options...
TrueYankee26 Posted March 2, 2023 Share Posted March 2, 2023 I like it. Upgrade. 1 Quote trueyankee26.wordpress.com Link to comment Share on other sites More sharing options...
dont care Posted March 2, 2023 Share Posted March 2, 2023 For an oil company, especially with one with so much Motorsport history removing the checkered flag pattern and edgier font is a travesty. Also the new stripe looks wonky to me. 1 Quote Link to comment Share on other sites More sharing options...
tigers Posted March 2, 2023 Share Posted March 2, 2023 Why does the new wording look as if it starts off leaning to the right but by the time it gets to the l it’s towards the left? 2 Quote Logano wins BOWL before Chargers. Link to comment Share on other sites More sharing options...
ujju2 Posted March 3, 2023 Share Posted March 3, 2023 4 hours ago, tigers said: Why does the new wording look as if it starts off leaning to the right but by the time it gets to the l it’s towards the left? Because the T, R, and L all feature vertical lines that slant to the right, but are less slanted than the L-road thing in the logo. In the old logo, the italicized lettering is parallel to the stem of the L-road. That's why it worked, and why the new one doesn't, to me at least. Quote Link to comment Share on other sites More sharing options...
SSmith48 Posted March 3, 2023 Share Posted March 3, 2023 On 3/1/2023 at 8:36 PM, pepis21 said: Automotive lubricants company change their logo. IMO downgrade I think this change could have benefitted from a chunkier/blockier font, but the icon is improved. 2 Quote Visit my website at SSmith Designs (google.com) Link to comment Share on other sites More sharing options...
AHcreative Posted March 11, 2023 Share Posted March 11, 2023 This actually allows me to talk about one of my favorite "logo morphs." I always saw these commercials as a kid, where at the end, they showed the Castrol logo transform from a photo-realistic wrench handle, into the flat logo. Taking away the wrench handle around the logo makes this a downgrade for me. And hell, I don't even know the last time they used that morph in a commercial... It was probably long gone anyway. @0:27 to see the logo I'm talking about. Don't know how to cut vids on here. 2 1 Quote Link to comment Share on other sites More sharing options...
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