Name the UFL Virginia Team

[lost_limey]

I hope they make that logo as the helmet strip a la the feather Redskins of the 60s.

[Brian in Boston]

It's a decent mark. That said, it is missing the extra something that would make it a truly outstanding sports logo.

For starters, I can't help but think that the logo would have been helped immensely by rendering the destroyer at a 3/4 angle. It would have made for a more dynamic mark. As it is, the logo seems "flat" and lacks visual "energy".

It also seems to me that the "V-wave" device is bit over-the-top. There's a "fussy" formality to the manner in which the breaking waves are rendered and integrated into the "V" portion of the device. They appear more like curlicues than waves, which makes for a strange, almost "feminine" affectation in a logo that is part of a military-inspired team identity.

To my mind, the best part of the overall package is the color scheme.

Once again, the folks at Purepartner - if they're still the UFL's primary branding partner - have missed the mark on creating a top-notch pro sports identity package. Clearly, there are aspects of the design that indicate that trained professionals were involved in its creation. Still, one can't help but think that the UFL's visual team identities would be far better realized if the league had secured the services of branding/graphic design firms that specialize in creating logos for sports franchises on a regular basis, i.e. Studio Simon, Joe Bosack Design Company, Plan B, etc.

[dcameronh]

Anyone have the PDF they would like to share of the logo sheet like the UFL has done with the other teams?

[DustDevil61]

Looks like it's the Virginia Destroyers

Facebook Link

That's a pretty sick looking logo. It seems as though the UFL's design team, at least in the logo department, is getting their act together.

[rvrdgsfn]

Looks like it's the Virginia Destroyers

Facebook Link

This is a sharp UFL logo and I can't wait to see the helmet & unis.

[Tomcat7742]

These are the helmet stripes that are under consideration.

Of course, the alternate logo.

[lost_limey]

These are the helmet stripes that are under consideration.

I like the 2nd & 3rd from right the best of all these.

[chuckymack]

I like the third from the left.

[buckeye]

These are the helmet stripes that are under consideration.

I like the 2nd & 3rd from right the best of all these.

They got my vote. The UFL is really starting to catch my attention.

[gosioux76]

These are the helmet stripes that are under consideration.

Of course, the alternate logo.

I love, love, LOVE the idea of a torpedo bearing football laces as a secondary brand image. I'd prefer that over the ship-related helmet stripe. There's already a ship image in the primary logo; using the torpedo on the helmet stripe brings more depth to the overall package.

Maybe it's not to NFL standards, but the UFL is doing a great job of brand development.

[EJ_Barlik]

uh, I dunno......not the best I've seen......

[omnivore]

Certainly an improvement over how the league began making logos, that's for sure.

[LogoFan]

If the primary logo with the ship is used on the helmet, I think the football-laced torpedoo needs to be the stripe. If they go with the secondary "V" logo on the helmet, then the ship should be the stripe.

Interesting that they're using a navy blue and maroon. Maybe a nod to UVA and Va Tech?

[Trevis Meseroll]

Can somebody email me the PDF for the logos, word marks and uniforms? THANKS in advance.

trevismeseroll@msn.com