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Shout out to Jiffy for not wasting anyone's time.


CS85

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Just wanted to take a moment to praise Jiffy.  

 

It's really not even Jiffy.  It's "Jiffy" mix.  They make mix for cornbread, muffins, that kind of stuff, and have been doing so since 1930.  That's all.  They don't do anything else.

 

Look at their damn website.  It's straightforward, not terribly pretty, but whatever.  http://www.jiffymix.com/

 

They use archaic clip art and have a stupid 1996-era CG rendering of an anthropomorphic box of Jiffy waving a friendly hello to you, the visitor.  Glorious.

 

Corny-home_page-image.jpg

 

Hello to you too, sir!

 

Look at this damn box:

 

Jiffy-Corn-Muffin-Mix-Box.jpg

 

There's been minor variations of this on all of their products, but essentially it's all the same.  The red area has some sort of denotation - "America's favorite," or "value something or whatever" - "Jiffy" in quotes because it'll be done in a JIFFY!  Get it yet, you stupid jerk?  Has some gold medal sticker on there (which it may or may not always be) but I mean look at that sticker, all shiny and important.  Red white and blue everywhere, just as God intended.  Then as a bonus they show you how goddamn delicious those muffins are going to turn out once you add some egg and milk to this delicious powder.  Holy :censored: , sign me up!

 

Best part?  This stuff is like 90 cents a box.  They don't give a rat's ass.  It's dirt cheap.  The box fits pleasantly into a pocket or hand, and the satisfying heft of it makes you feel like you came out a winner!  "8.5 oz for less than a dollar?  I'm cheating the system!"

 

All they ask is that you eat it and love it and enjoy your American kickass life.  They don't need to rebrand or use some skateboarder kid to make kids want to buy muffin mix.  There's no point in a Call of Duty cross promotion or a Ghostbusters tie-in.  It's muffin mix.  Just buy the :censored: , grandma.

 

 

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10 hours ago, CS85 said:

There's been minor variations of this on all of their products, but essentially it's all the same.  The red area has some sort of denotation - "America's favorite," or "value something or whatever" - "Jiffy" in quotes because it'll be done in a JIFFY!  Get it yet, you stupid jerk?  Has some gold medal sticker on there (which it may or may not always be) but I mean look at that sticker, all shiny and important.  Red white and blue everywhere, just as God intended.  Then as a bonus they show you how goddamn delicious those muffins are going to turn out once you add some egg and milk to this delicious powder.  Holy :censored: , sign me up!

 

Best part?  This stuff is like 90 cents a box.  They don't give a rat's ass.  It's dirt cheap.  The box fits pleasantly into a pocket or hand, and the satisfying heft of it makes you feel like you came out a winner!  "8.5 oz for less than a dollar?  I'm cheating the system!"

 

All they ask is that you eat it and love it and enjoy your American kickass life.  They don't need to rebrand or use some skateboarder kid to make kids want to buy muffin mix.  There's no point in a Call of Duty cross promotion or a Ghostbusters tie-in.  It's muffin mix.  Just buy the :censored: , grandma

 

 

Best description ever.

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The family company behind Jiffy, Chelsea Milling, doesn't even advertise (outside of their own distribution trucks).

Not one TV commercial ever.

 

Outside of a Food Network feature, the website and other social media is all they do.

 

The family management is case study lore. Most everyone knows when to leave to go do something else when the time comes.

 

http://www.managementparadise.com/forums/marketing-management/210635-marketing-strategy-chelsea-milling-company.html

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11 hours ago, dfwabel said:

The family company behind Jiffy, Chelsea Milling, doesn't even advertise (outside of their own distribution trucks).

Not one TV commercial ever.

 

Outside of a Food Network feature, the website and other social media is all they do.

 

The family management is case study lore. Most everyone knows when to leave to go do something else when the time comes.

 

http://www.managementparadise.com/forums/marketing-management/210635-marketing-strategy-chelsea-milling-company.html

 

Carmex has a similar approach, right? I remember reading that the extent of Carmex's advertising was a member of the ownership family getting vanity license plates.

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48 minutes ago, Sodboy13 said:

 

Carmex has a similar approach, right? I remember reading that the extent of Carmex's advertising was a member of the ownership family getting vanity license plates.

Carmex started advertising in 2006 and last year's LSU/Wisconsin game at Lambeau had Carmex as a title sponsor to introduce their new logo.   

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And then you have Trombotine slide lubricant (get your damn mind out of the gutter).

 

Box is colorful but it's the same old tube that's been around for decade upon decade.

 

 

TR338.jpg

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