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MLS | Montreal Impact Brand Refresh


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Thanks to all of you. Much appreciated.

 

20 hours ago, SNBSlugger said:

The new logo evokes speed and agility.  It looks faster and lighter.  I love it.

 

Thanks a lot.

 

That was actually the main reason why I've revised the badge in the first place: it's looking clumsy because of that very thick three-dimensional border (especially the top of it). Plus, that ribbon around it doesn't make it any better.

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This is very nice.  Upgrades with the typeface are good, cleaning up the shape helped a ton, and creating a better hierarchy with the various design elements really helps balance the whole thing.  I also appreciate the slightly lighter blue color.  The dark blue and black in their current logo has always been an issue for me.

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Really, really nice! Huge upgrade! Great job!

 

A few thoughts:

  • I'm not sure you need the "FC" in there... it might be a cleaner look without it?
  • The leading on the bolder text feels a little tight... If you could find a way to give the text a little more room to breathe on the black banner (whether by expanding the banner vertically or shrinking the fonts size while increasing the tracking) it might be a little easier to read
  • How difficult would it be to have the left and right points of the fleur-de-lis end on the intersection of the blue and black stripes and not randomly inside the black stripe? It's just a little awkward at the moment.
  • Perhaps you don't need the third shade of darker silver on the outer-most stroke? I understand that maybe you don't want to use the white or light silver so that you don't upset the split-shading, so maybe you can use blue instead? I don't know, just a thought.

 

 

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On 12/2/2018 at 9:47 AM, HoopsCoach55 said:

I like it, I wish you'd have kept the shape of the current shield, but otherwise, I love the changes.


The "Arsenal" shield has been used so often to the point of coming off cliched and amatuerish.  I actually welcome a return to proper shields.

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