Burning River Posted October 5, 2004 Share Posted October 5, 2004 Here we go... the actual "Ice Rink" now has a seperate name than the arena.National City, The Bank Behind The Barons The Cleveland Barons announced a new two-year strategic corporate partnership with National City. Michael T. Lehr, President of the Cleveland Barons, in conjunction with Rick Lewis, executive vice president at National City, made the announcement. The partnership includes rink-naming rights, making National City Rink at Gund Arena the ONLY corporately sponsored sheet of ice in either the AHL or NHL. The Barons will now host their home schedule at the newly named National City Rink at Gund Arena. National City will be prominently displayed on the ice with a wrap around the center face-off circle and two in-ice logos.Dedicated to developing young hockey players, the Barons and National City have structured a financial education workshop. The workshop topics will range from simple banking strategies to sound investment-making. In addition, National City will work with the Barons front office in a similar fashion.National City will team with the Barons on the community front as well. The two will partner in four National City Breakaway with the Barons during the 2004-05 season. The Breakaway with the Barons program has been a staple of Cleveland Hockey during the Barons existence. The entire Barons roster takes part in a one-hour practice at a local ice rink followed by a one-hour post-game skate. Dates and locations of the 2004-05 National City Breakaway with the Barons will be announced at a later time."We couldn't be more proud to have National City as the bank behind the Barons. This partnership is completely unique in that the Cleveland Barons have the only sponsored sheet of ice in both the AHL and NHL," stated Lehr. "Not only did National City come to us with the interest of developing and educating our organization, but they also displayed their commitment to supporting the community.""At National City, we're a proud supporter of local sporting and educational events, and we're excited to hit the ice with the Cleveland Barons," said Rick Lewis. "This relationship allows us to impact the lives of young people in this area and foster their development both in and out of the rink."Per club policy, terms of the partnership are not disclosed. Link to comment Share on other sites More sharing options...
pittunited Posted October 5, 2004 Share Posted October 5, 2004 Sample play-by-play from the year 2037: "MacGuigan waits in the Target crease as Robertson and Shevchenko wait for the puck to drop in the Bud Light faceoff circle to his left..." OWNER -- Pittsburgh Spiders (UL) * Dynamo Missouri (PLA) * Montreal Maroons (SHL) Link to comment Share on other sites More sharing options...
DEAD! Posted October 5, 2004 Share Posted October 5, 2004 You mean like they do in Europe? I hope not. I saw, I came, I left. Link to comment Share on other sites More sharing options...
CC97 Posted October 5, 2004 Share Posted October 5, 2004 Guh, they did this at Air Canada Centre for Toronto Phantoms games... Rogers Field at Air Canada Centre --- Chris Creamer Founder/Editor, SportsLogos.Net  "The Mothership" • News • Facebook • X/Twitter • Instagram Link to comment Share on other sites More sharing options...
yh Posted October 5, 2004 Share Posted October 5, 2004 In Cleveland's situation you've got a building named for a family rather than a business, so selling the rights to the playing surface doesn't seem so bad. I'll be interested to see if anything is done with the Cavs' basketball court. I doubt we'll see too much of this double naming in buildings that already bear commercial names because it would dilute the branding strength of the building's sponsor. However, as those naming rights contracts expire a new condition for subsequent agreements could be a provision permitting the sale of naming rights to the playing surface(s) therein.That being said, if the operator of a building bearing a commercial name decides to name its playing surface for a legendary player or coach, I'd be very cool with that. Link to comment Share on other sites More sharing options...
marlinfan Posted October 5, 2004 Share Posted October 5, 2004 that's nothing down here for the marlins games they have a lawyer for a firm reading the, "this copyrighted telecast of major league baseball....'' with the firm's phone number on the bottom of the screen. also when there is a mound conference they read an ad for metro pcs, when they do a pitching change they play the song, "when you need a car, truck, or van who you gonna call? MAROONE!". 1997 | 2003 Link to comment Share on other sites More sharing options...
Burning River Posted October 5, 2004 Author Share Posted October 5, 2004 It is strange. I think Gund themselves paid for the naming rights. I KNOW someone will double check this. It's not like an "honorary" title. Similar to what Jacobs did. They are paying to have their name on the Arena and Ballpark. I'm almost positive.Hmmm.. maybe National City is aligning themselves to purchase the Naming Rights to Gund when that contract expires. This could be the lead in to getting people used to saying "National City Rink at Gund Arena". Then it simply becomes "National City Arena" or "National City Center". I agree there is NO WAY the company buying naming rights will want "National City Rink at Coca-Cola Center" or whatever the new name may be.Indians and Browns games on the radio or getting REDICULOUS as well. The "Cintas Uiform Report" is when they describe what teams are wearing for the Browns. Everything is sponsored.The Indians have an "MCI call to the Bullpen" or whatever. These are just examples of what ads the game is filled with. Link to comment Share on other sites More sharing options...
yh Posted October 5, 2004 Share Posted October 5, 2004 It's only a matter of time before we see the "Tinactin protective cup adjustment" on televised broadcasts. Link to comment Share on other sites More sharing options...
Dilbert Posted October 6, 2004 Share Posted October 6, 2004 Ok I can understand naming a playing surface aafter a person(example: Ed Jucker Court at Fifth Third Arena at the Shoemaker Center,home of Univ. of Cincinnati basketball. Named after legendary coach Ed Jucker, Fifth Third banks.) but playing at something like Tampax Field at the Ballpark is not right. If a naming rights deal is made it should be after the venue not the field. Leave the field to the People, not companies! Signature intentionally left blank Link to comment Share on other sites More sharing options...
WJMorris3 Posted October 6, 2004 Share Posted October 6, 2004 I want to say that PNC Park's playing surface is named for Roberto Clemente - heck, I wouldn't mind them naming the field at Citizen's Bank Park after Richie Ashburn. Link to comment Share on other sites More sharing options...
Roger Clemente Posted October 6, 2004 Share Posted October 6, 2004 Am I the only person who finds the name "National City" hilariously conceited?--Roger "Time?" Clemente. Follow me on Twitter if you care: @Animal_Clans.My opinion may or may not be the same as yours. The choice is up to you. Link to comment Share on other sites More sharing options...
TBGKon Posted October 6, 2004 Share Posted October 6, 2004 i have to agre with what was stated above, it is probably the beginning of a naming rights deal on the Gund Arena Link to comment Share on other sites More sharing options...
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