jefrsn Posted June 20, 2005 Share Posted June 20, 2005 I don't know if this has been mentioned, but SMU launched a new site recently and it looks like they have a new logo set as well. Look familiar? Link to comment Share on other sites More sharing options...
barnesdesign Posted June 20, 2005 Share Posted June 20, 2005 looks like they got a new horse logo too barnesdesign.netbarnesdesign.posterous.com/ Link to comment Share on other sites More sharing options...
slapshot Posted June 20, 2005 Share Posted June 20, 2005 I couldn't find anything else on the SMU site, except for that new wordmark. They do seem to be getting ready for the official move to Conference USA on July 1, so maybe that's when everything is unveiled. Back-to-Back Fatal Forty Champion 2015 & 2016 Link to comment Share on other sites More sharing options...
MJWalker45 Posted June 20, 2005 Share Posted June 20, 2005 If they get new logos I hope they still keep the Mustang as it is on the helmets. It's a really nice look and I'd hate to see it replaced. Link to comment Share on other sites More sharing options...
slapshot Posted June 20, 2005 Share Posted June 20, 2005 The Conference-USA site still shows the mustang silhouette as the SMU, as does the 2005 football prospectus. But maybe it will change come July 1. Back-to-Back Fatal Forty Champion 2015 & 2016 Link to comment Share on other sites More sharing options...
artvandelay Posted June 21, 2005 Share Posted June 21, 2005 Gee, I wonder what design firm did those? Never seen that typrestyle before. I think it might start with a P and end in hoenix. "...and you want to be my latex salesman." Link to comment Share on other sites More sharing options...
rtrich11 Posted June 21, 2005 Share Posted June 21, 2005 Gee, I wonder what design firm did those? Never seen that typrestyle before. I think it might start with a P and end in hoenix.You read my mind.If you look at the horse face picture you can see the SMU in detail. There's a lot going on in that wordmark. cafepress.com/artbyrichards Link to comment Share on other sites More sharing options...
Kess Posted June 21, 2005 Share Posted June 21, 2005 Looks like that new 'stang logo could be pretty tight, but I hope they don't ditch the pony on the helmet. They already ruined one of my favorite college football helmets by changing it to that nightmareish navy-and-red thing in 2003. Ditching the pony would be insult to injury. Link to comment Share on other sites More sharing options...
artvandelay Posted June 21, 2005 Share Posted June 21, 2005 Looks like that new 'stang logo could be pretty tight, If it is in fact a Phoenix mark, I can guarantee you there will be nothing "tight" about it. We are after all talking about the same design firm that gave us this... "...and you want to be my latex salesman." Link to comment Share on other sites More sharing options...
Mings Posted June 21, 2005 Share Posted June 21, 2005 Looks like that new 'stang logo could be pretty tight, If it is in fact a Phoenix mark, I can guarantee you there will be nothing "tight" about it. We are after all talking about the same design firm that gave us this... You gotta remember, the client dictates to the designer what they want. That is why a lot of Phoenix's stuff looks alike, especially the wordmarks, because that is what the client wants. Yeah that santa clara logo isnt the best, but it was what the client wanted. Link to comment Share on other sites More sharing options...
artvandelay Posted June 21, 2005 Share Posted June 21, 2005 You really think that? Who would go in and say "I want exactly the same thing that you've done for your last three schools." I think you are way off. "...and you want to be my latex salesman." Link to comment Share on other sites More sharing options...
pcgd Posted June 21, 2005 Share Posted June 21, 2005 looks like they got a new horse logo too If that's the best thing they could zoom in on...I'm doubting that'll be that good. Link to comment Share on other sites More sharing options...
dgnmrwrw Posted June 21, 2005 Share Posted June 21, 2005 looks like they got a new horse logo too I'm thinking that could have promise, though I would think it would be greatly improved by adding at least some white for detail/depth. HURRICANES | PANTHERS | WHITE SOX | WOLFPACK Link to comment Share on other sites More sharing options...
rtrich11 Posted June 21, 2005 Share Posted June 21, 2005 You really think that? Who would go in and say "I want exactly the same thing that you've done for your last three schools." I think you are way off.That can be a huge factor, although not stated like that. I think we have this argument in the archives several times. cafepress.com/artbyrichards Link to comment Share on other sites More sharing options...
artvandelay Posted June 21, 2005 Share Posted June 21, 2005 I know what you're trying to say. The school does have input but the repeatedly bad, cookie cutter marks have nothing to do with the schools. They just give the okay because most of them have no idea what works and what doesn't. "...and you want to be my latex salesman." Link to comment Share on other sites More sharing options...
sacker12 Posted June 22, 2005 Share Posted June 22, 2005 I'm even more glad now that Troy got one of the more unique Phoenix logos. I think that one of the original logo proposals for Troy was pretty similar to the countless other schools that have that type logo. Link to comment Share on other sites More sharing options...
Brian in Boston Posted June 22, 2005 Share Posted June 22, 2005 Here we go again: the old "Phoenix Design Works churns out 'cookie-cutter' logos" rant. Give it a rest already.Bottom line? Design firms often develop signature styles. That does not necessarily equate with a "cookie cutter" approach to design. What's more, Phoenix Designs' efforts on behalf of collegiate clients show as much diversity as any other firms. Witness:A virtually photorealistic depiction of the mascot.A depiction of the mascot that fuses photorealistic and more cartoonish elements.A depiction of the school mascot that fuses realistic and stylized elements.A tremendously simplified depiction of the school's mascot.A cartoon-like depiction of the school's mascot.I see five truly distinctive logos here. I mean, what "type logo" does Phoenix Design Works produce for "countless" colleges and universities? Are we talking about a logo that includes a depiction of the mascot, the school's name and the team nickname? If so, I've got news for you: the vast majority of collegiate sports logos are going to fit that description... regardless of who designed them.Look, Phoenix Design Works may be guilty of recycling a certain font now and again... they may be guilty of going overboard with detail in some of their work. However, they are just as likely to create a cartoonish logo (witness Santa Clara or UMass), as well. Their designs are no more or no less derivative than those of any other design firm. Are they my favorite design firm producing logos for the sports marketplace? Probably not. However, they're not the talentless, lazy hacks some on this board would make them out to be. The claim that they are is getting awfully old. Link to comment Share on other sites More sharing options...
rbripley Posted June 22, 2005 Share Posted June 22, 2005 Looks like that new 'stang logo could be pretty tight, but I hope they don't ditch the pony on the helmet. They already ruined one of my favorite college football helmets by changing it to that nightmareish navy-and-red thing in 2003. Ditching the pony would be insult to injury. Agree with you a hundred percent. The old white helmet was a keeper. "Conduct may be founded on the hard rock or the wet marshes." Link to comment Share on other sites More sharing options...
rbripley Posted June 22, 2005 Share Posted June 22, 2005 You really think that? Who would go in and say "I want exactly the same thing that you've done for your last three schools." I think you are way off. Don't think he's "way off". The reality is somewhere in the middle of it all. I hardly think most clients say, "I want to look just like that school or team". They do, however, tend to offer a list of parameters about what they DO like and what isn't acceptable. Also, like most clothing, there are trends that drive the market and trends rarely start with the masses, instead following a trickle down kind of pattern.Historically, many institutions (schools) tend to be a little risk averse in terms of branding and often seek to stay within "acceptable" parameters. Once the Miami Hurricanes made a significant change and "pioneered", then others hopped on the bandwagon.But again, I don't think most groups actively seek to replicate another's brand but rather search for elements that seem to have already proven themselves effective.Anyone else have some insight? "Conduct may be founded on the hard rock or the wet marshes." Link to comment Share on other sites More sharing options...
Discrim Posted June 22, 2005 Share Posted June 22, 2005 the sneak peek there's promising...I can't wait to see the whole thing. than after that maybe SMU can put a half decent team on the football field again (wait, I'm asking too much) A strong mind gets high off success, a weak mind gets high off bull Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.