TruColor Posted July 23, 2003 Share Posted July 23, 2003 Here's the primary logo:Here's the article:UMass New Logo Link to comment Share on other sites More sharing options...
DEAD! Posted July 23, 2003 Share Posted July 23, 2003 We waited several weeks for that? I don't think they needed the "Minuteman" at all. I actually kind of like their old logo. The best logos of the UMass schools is UMass Boston (Beacons) . Can anyone find a good image of any of their logos? I saw, I came, I left. Link to comment Share on other sites More sharing options...
Puckguy14 Posted July 23, 2003 Share Posted July 23, 2003 Darn it Pantone! You beat me to it! 2004 San Jose Sharks 7th Man Fan of the Year San Jose Gold Miners - 4x Lombardi Cup Champions Link to comment Share on other sites More sharing options...
Lee. Posted July 23, 2003 Share Posted July 23, 2003 Looks like Superman in a really, really, really, flamboyant hat.**Substitute flamboyant for gay-friendly adjective of your choice. Welcome to DrunjFlix Link to comment Share on other sites More sharing options...
jkrdevil Posted July 23, 2003 Share Posted July 23, 2003 Weren't they going to change the name from minutemen to something I can't remember. Link to comment Share on other sites More sharing options...
sc49erfan15 Posted July 23, 2003 Share Posted July 23, 2003 Nothing wrong with that, I like it. Link to comment Share on other sites More sharing options...
STL FANATIC Posted July 23, 2003 Share Posted July 23, 2003 Did Phoenix Design Works do this. It looks like they may have had a little inspiration from their 76ers attempted redesign, though not as much as I originally thought.Looks good to me. JUSTIN STRIEBEL | PORTFOLIO | RESUME | CONTACT Link to comment Share on other sites More sharing options...
shiznit1083 Posted July 23, 2003 Share Posted July 23, 2003 The best logos of the UMass schools is UMass Boston (Beacons).I beg to differ. UMass Lowell Riverhawks are quite badass(my school)! Thank God I didn't go to Amherst.UMass Minutewomen. Tee hee! I wonder if any UMass Amherst alumn went on to be porn stars? Link to comment Share on other sites More sharing options...
-kj Posted July 23, 2003 Share Posted July 23, 2003 You know, I actually think it looks good. No, really, I do. It's solid. Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
shiznit1083 Posted July 23, 2003 Share Posted July 23, 2003 Why does it seem like that wordmark is used alot? Link to comment Share on other sites More sharing options...
DEAD! Posted July 23, 2003 Share Posted July 23, 2003 Hmmm. I wonder if the Minuteman gave this soldier any tips on how to fight..... I saw, I came, I left. Link to comment Share on other sites More sharing options...
yh Posted July 23, 2003 Share Posted July 23, 2003 It's okay, although I thought their prior wordmark was more distinctive, but alas perhaps a bit outdated. It's a nice logo but wouldn't transfer well to, say, a football helmet. And I too thought they were going to a less gender specific nickname. Link to comment Share on other sites More sharing options...
Brian in Boston Posted July 23, 2003 Share Posted July 23, 2003 Yes, Phoenix Design is responsible for the logo. What a country we live in, huh? A design/branding firm comes up with an identity that fails to capture the imagination of one client (the Philadelphia 76ers), so what do they do? They foist the same basic premise off on to another. Probably for several thousand dollars to boot! Ain't capitalism grand?As a graduate of the University of Massachusetts at Amherst, my reaction is... Meh. It will certainly sell more merchandise than either of the most previous pair of logos. I mean one was a bust. Literally. Well, actually, a statue. A STATUE! Granted, the famous Minuteman statue in Lexington has meaning to folks from Massachusetts. But how do you graphically render a statue as active, compelling and/or agressive? Which I happen to think a sports logo needs to be. And it's certainly better than the cursive"U", block letter "Mass" they've been slapping on stuff for 10-or-so years.Still, he does look a bit "cartoony". He could be on one of those prime-time, animated superhero shows like "Justice League" or "Batman Beyond"."Look!""Up in the sky?""No... falling down behind those block letters!""Is it?""Yes... it's MINUTEMAN!""His hat is huge, so we'll know he's a patriot. His gun is hidden, so as not to offend peaceniks. He appears to be covered in soot, so we can get gray into the logo. He's MINUTEMAN!"Is it me, or is he taking a dump back there? Don't strain Minuteman... that can lead to hemmorhoidal flare-up!Brian in Boston Link to comment Share on other sites More sharing options...
Brian in Boston Posted July 23, 2003 Share Posted July 23, 2003 Also... as Homer Simpson might say...(high-pitched chortle) "I see ASS in that logo. Woo-hoo!"Brian in Boston Link to comment Share on other sites More sharing options...
Avenger Posted July 23, 2003 Share Posted July 23, 2003 I am again unimpressed with Phoenix's work. There's nothing really wrong with it per se, but there is nothing creative or distictive about it.And if the gender/firearm issues were important enough to dump a bunch of money into researching, why weren't they solved?Anyway, has anyone else noticed how "custom" their font is? Like we haven't seen that typeface before. Link to comment Share on other sites More sharing options...
webdav Posted July 23, 2003 Share Posted July 23, 2003 Wow, they went from trying to politically correctify the logo to going all out with it (rifle and all.)Not what I would have done (I think it's kind of predictible) Link to comment Share on other sites More sharing options...
Brian in Boston Posted July 23, 2003 Share Posted July 23, 2003 All of my somewhat snide comments notwithstanding, I just ordered my official UMass Minuteman tee-shirt.Let's go... U - Mass!Brian in Boston Link to comment Share on other sites More sharing options...
Unifreak Posted July 23, 2003 Share Posted July 23, 2003 Too much red. Needs gold. Link to comment Share on other sites More sharing options...
rtrich11 Posted July 23, 2003 Share Posted July 23, 2003 We should count (not literally) how many logos released in the last two years that use that font. It's a nice font that's now overused. A few years ago the font Serpentine was everywhere. As far as the look goes, I dunno. It's more realistic in style than I expected. cafepress.com/artbyrichards Link to comment Share on other sites More sharing options...
yh Posted July 23, 2003 Share Posted July 23, 2003 Is it me, or is he taking a dump back there?Anyone -- what is the proper emoticon to denote laughter to the point of risking soiling one's own drawers? Link to comment Share on other sites More sharing options...
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