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Miami Dolphins Tweak Stadium Name & Logo


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Dolphins planning changes with logo and stadium name

By Sarah Talalay

South Florida Sun-Sentinel

Posted April 5 2006

The latest name change for Dolphins Stadium is more of a tweak than an overhaul.

Saturday, the venue will be introduced as Dolphin Stadium without the `s' in the team name.

The team will also unveil a new logo for the venue: a stylized dolphin in navy blue, aqua, white and orange that looks more like the actual mammal than the cartoon version on players' helmets and jerseys.

Team officials would not comment, but the team logo is not expected to change.

"The focus on this is the stadium and what's happening at the stadium," said George Torres, senior director, corporate communications & development for Dolphins Enterprises.

Torres declined to discuss the logo and name further, because Dolphins owner H. Wayne Huizenga and other team officials have scheduled a news conference Saturday to unveil the logo and the stadium's new giant high-definition video scoreboards. Daktronics, the scoreboard maker, included a Dolphin Stadium logo in a publicity brochure about the scoreboards on its Web site, daktronics.com, early Tuesday, but it had been removed by mid-morning.

A Daktronics official declined to comment.

The stadium was renamed Dolphins Stadium in January 2005, after spending the previous nine seasons as Pro Player Stadium, but the signs were never updated. Pro Player closed its doors in 1999 after its parent company, Fruit of the Loom, filed for bankruptcy. The team regained the naming rights in 2000, but was unable to re-sell them. In announcing the change to Dolphins Stadium, Huizenga didn't rule out selling the rights to another corporation, but said a reference to "Dolphins," or in this case "Dolphin," would need to remain in the name.

The 18-year-old venue was originally named Joe Robbie Stadium for the team's first owner.

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