WLD Posted December 10, 2010 Share Posted December 10, 2010 Hi Guys.. A mate has asked me to help him out with an update of his current logo for his one-man steel/trailer/sheds supply company. Personally I think his current logo has plenty to offer and don't think it needs changing, however he wants to place the logo on a large sign on the outside of his business and he thinks the current logo wouldn't stand out. I have had a bit of a go at it but am not fussed at what I have come up with. I tried to keep in on par with what he had already.. Any C&C or ideas/help on this would be appreciated..Current logo - My shot at the logo - Link to comment Share on other sites More sharing options...
DelayedPenalty Posted December 10, 2010 Share Posted December 10, 2010 Your update has a much more industrialized and sturdy feel to it. I'm not a fan of Serpentine for the "Sheds Garages Trailers" text...actually I'm not a big fan of Serpentine in general, so that may be a personal bias.If possible, I think it would be neat to make the blue parallelogram be the dot on the I. Eliminate the top bar on the I, if you know what I'm saying. Link to comment Share on other sites More sharing options...
54Chevy Posted December 10, 2010 Share Posted December 10, 2010 I got to be honest here, the new version looks much more dated to me.Not a fan of Serpentine as well. Link to comment Share on other sites More sharing options...
CDixonDesign Posted December 10, 2010 Share Posted December 10, 2010 As someone who has worked in the Signage industry, the current logo has enormous potential at being a recognizable and actually pretty fantastic Marquee Sign. The Logo is strong in itself, but finding the right substrate and construction in the sign is what really will make it pop and be noticed... Link to comment Share on other sites More sharing options...
WLD Posted December 10, 2010 Author Share Posted December 10, 2010 DelayedPenalty - I was trying for the sturdier feel for the logo.. I'll change the "Sheds Garages Trailers" text to something like a swiss. I did try a couple of options using the blue parallelogram as the dot but it didn't come up like I'd hoped. I'll give it another shot. 54 Chevy - Yeah your probably right. I am battling to find that modernised feel for it. I think I'll try and work the letters 'RS' into it.CDixonDesigns - Maybe they need to reverse the colours on their current logo? So that the word 'Steel' stands out more by using the grey? My other concern is the space between pitched roof and 'rivsteel' maybe I need to drop that down... or maybe just start again!! Link to comment Share on other sites More sharing options...
Cola Posted December 11, 2010 Share Posted December 11, 2010 I prefer the original logo, honestly. I just think it could be improved by losing the roof and losing the gradient on the circle logo...use the blue from Riv on left and right, then the aqua color for top portion. Link to comment Share on other sites More sharing options...
WLD Posted December 13, 2010 Author Share Posted December 13, 2010 Here is another version with a few of the suggested changes. Link to comment Share on other sites More sharing options...
CS85 Posted December 13, 2010 Share Posted December 13, 2010 Much better! Nice updates. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
ricearoni1287 Posted December 14, 2010 Share Posted December 14, 2010 Very nice update. I like it Link to comment Share on other sites More sharing options...
DelayedPenalty Posted December 15, 2010 Share Posted December 15, 2010 I'd suggest flipping the colors back to the way you had them before. Steel in gray makes more sense than blue. The updates look fantastic though. Link to comment Share on other sites More sharing options...
Davidson Posted December 15, 2010 Share Posted December 15, 2010 some of the elements feel a bit disparate mate.perhaps you could try and simplify it all a bit. here is an idea which could work with a couple of colour ways. Link to comment Share on other sites More sharing options...
nash61 Posted December 15, 2010 Share Posted December 15, 2010 "Riv" makes me think "rivets" -maybe put some in the "Steel" On September 20, 2012 at 0:50 AM, 'CS85 said: It's like watching the hellish undead creakily shuffling their way out of the flames of a liposuction clinic dumpster fire. On February 19, 2012 at 9:30 AM, 'pianoknight said: Story B: Red Wings go undefeated and score 100 goals in every game. They also beat a team comprised of Godzilla, the ghost of Abraham Lincoln, 2 Power Rangers and Betty White. Oh, and they played in the middle of Iraq on a military base. In the sand. With no ice. Santa gave them special sand-skates that allowed them to play in shorts and t-shirts in 115 degree weather. Jesus, Zeus and Buddha watched from the sidelines and ate cotton candy. POTD 5/24/12, POTD 2/26/17  Link to comment Share on other sites More sharing options...
Gazzzaf Posted December 15, 2010 Share Posted December 15, 2010 I don't mind your design but it looks like any other logo used for that purpose (especially with the black/blue/grey scheme), they all have the wordmark under a roof. The current logo has much more potential, although just having "Riv" is vague. Adapting the original to RivSteel would go a long way in clearing up the ambiguity of the logo. Link to comment Share on other sites More sharing options...
RedEye Posted December 15, 2010 Share Posted December 15, 2010 Really like the black background here.VERY easy to convert to signage that will stand out and will look current for many years. I like that the roof covers the whole name... enforces the concept of providing and building a solid building with steel.some of the elements feel a bit disparate mate.perhaps you could try and simplify it all a bit. here is an idea which could work with a couple of colour ways. Link to comment Share on other sites More sharing options...
WLD Posted December 16, 2010 Author Share Posted December 16, 2010 I don't mind your design but it looks like any other logo used for that purpose (especially with the black/blue/grey scheme), they all have the wordmark under a roof. The current logo has much more potential, although just having "Riv" is vague. Adapting the original to RivSteel would go a long way in clearing up the ambiguity of the logo.Gaz, Thanks for the feedback. As I said in my first post, I'm not sure why they want to change as I think the current logo looks great. I kept with the colours they are using now. That maybe true about the workmark under a roof but the purpose of a logo is to identify the brand and product it's representing within seconds.. I feel to best identify a shed/garage business is to use a roof. so if you were designing a new logo for RivSteel you would you just go with the original wordmark and no roof? Or am I mis- understanding you? The 'Riv' stands for Riverina which is the area the business is based in. I do understand that if people were not from around that region they may get confused but they have used this name for a number of years now. Link to comment Share on other sites More sharing options...
WLD Posted December 16, 2010 Author Share Posted December 16, 2010 some of the elements feel a bit disparate mate.perhaps you could try and simplify it all a bit. here is an idea which could work with a couple of colour ways.Looks great mate.. I like that font!What did you mean by 'some of the elements feel a bit disparate' ? Link to comment Share on other sites More sharing options...
Gazzzaf Posted December 16, 2010 Share Posted December 16, 2010 I don't mind your design but it looks like any other logo used for that purpose (especially with the black/blue/grey scheme), they all have the wordmark under a roof. The current logo has much more potential, although just having "Riv" is vague. Adapting the original to RivSteel would go a long way in clearing up the ambiguity of the logo.Gaz, Thanks for the feedback. As I said in my first post, I'm not sure why they want to change as I think the current logo looks great. I kept with the colours they are using now. That maybe true about the workmark under a roof but the purpose of a logo is to identify the brand and product it's representing within seconds.. I feel to best identify a shed/garage business is to use a roof. so if you were designing a new logo for RivSteel you would you just go with the original wordmark and no roof? Or am I mis- understanding you? The 'Riv' stands for Riverina which is the area the business is based in. I do understand that if people were not from around that region they may get confused but they have used this name for a number of years now.I meant more along the lines of distinguishing the use of a roof to other companies, as well as the use of blue/black/grey, theres several companies that look like this where I'm from and I'd imagine its the same in the Riverina. Black, gold and red is pretty unique to this application and it would be a shame to see it replaced.Something like this could work without the roof taking over the design: Link to comment Share on other sites More sharing options...
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