RevNet Posted June 30, 2014 Share Posted June 30, 2014 New logo set:Old logo:Story:NEWPORT NEWS, Va.—The Atlantic 10 Conference unveiled a new brand identity Monday. The new identity includes a logo redesign, brand identity and an in-depth usage guide, a first for the A-10. Developed in conjunction with branding agency 160over90, which also produced the A-10’s nationally recognized “Next” campaign, the new logos include the primary wordmark, secondary versions of that mark and a shield for non-traditional and social media usage. The refreshed logos tie into the lineage of the previous A-10 mark, while also incorporating revised colors (PMS red 485 and PMS neutral black). The new marks incorporate imagery of speed and strength, and are a direct reflection of the overall message developed during the “Next” campaign. The marks were designed to portray the Atlantic 10’s core values of winning, success, leadership, community service and academic excellence. The league has historically been known for its grittiness and uncompromising work ethic that has led to sustained excellence in athletics and academics. “The Atlantic 10 Conference has a proud and rich history, thus it was time to redesign our logo highlighting the strength, speed and commitment of this league,” stated Commissioner Bernadette V. McGlade. “Our branding has been updated and modernized to keep pace with our membership. I love the versatility of the new marks, including the ability of our membership to utilize the conference logos in their own approved color palette.”Source: http://www.atlantic10.com/ViewArticle.dbml?DB_OEM_ID=31600&ATCLID=209535535Edit: Mods, feel free to take this down if you like. Didn't see the College Basketball thread before I made this one. Link to comment Share on other sites More sharing options...
Tracy MidGrady Posted June 30, 2014 Share Posted June 30, 2014 Its an upgrade but not a really good one, the old logo look liked a radio station logo. Link to comment Share on other sites More sharing options...
missouri tigers Posted June 30, 2014 Share Posted June 30, 2014 I'll admit that it's a clear upgrade but it does seem pretty bland and uninspired. That 1 serif poking the A is really bugging me! Link to comment Share on other sites More sharing options...
Critical Thinker Posted June 30, 2014 Share Posted June 30, 2014 I don't know if I'd call this an upgrade. The A is too off-center, especially in the pentagon secondary logo. I can tell it's supposed to emphasis motion, but I'm just not seeing it, especially with how the 1 next to it is shaped at the top. Definitely more modern though. It's _____________ and Toledo still sucks.[insert time here] Link to comment Share on other sites More sharing options...
mjd77 Posted June 30, 2014 Share Posted June 30, 2014 All of these new conference logo updates have been pathetic Link to comment Share on other sites More sharing options...
alxy8s Posted June 30, 2014 Share Posted June 30, 2014 Don't like the difference in height, and the shield logo is weak. Seems pretty open for combining the A and the 1 into a "/10" mark, à la B1G. Link to comment Share on other sites More sharing options...
mattb6 Posted July 1, 2014 Share Posted July 1, 2014 It's not good, but its miles better than the old one. Link to comment Share on other sites More sharing options...
TheRicSlick Posted July 1, 2014 Share Posted July 1, 2014 It's not good, but its miles better than the old one.Which is very sad. Link to comment Share on other sites More sharing options...
pats2000 Posted July 1, 2014 Share Posted July 1, 2014 its an improved look, but somethin about the colors is throwing me off, first time i looked at it it reminds me of the arena football league logo a bit especially with the red colored a Link to comment Share on other sites More sharing options...
meetthemets Posted July 1, 2014 Share Posted July 1, 2014 "The new marks incorporate imagery of speed and strength, and are a direct reflection of the overall message developed during the “Next” campaign."LOL Link to comment Share on other sites More sharing options...
nuordr Posted July 1, 2014 Share Posted July 1, 2014 It is an upgrade from the previous logo, but I don't like the slanted A whatsoever. Link to comment Share on other sites More sharing options...
kewp80 Posted July 1, 2014 Share Posted July 1, 2014 Very generic. Looks like all the other new conference logos coming out. Still a bit of an upgrade though. The shield logo looks very lazy. Cardinals -- Rams -- Blues -- Tigers -- Liverpool Check out my music! Link to comment Share on other sites More sharing options...
TrueYankee26 Posted July 2, 2014 Share Posted July 2, 2014 I almost thought it was the Falcons font. LOL. trueyankee26.wordpress.com Link to comment Share on other sites More sharing options...
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