SplashBoogie Posted January 27, 2016 Share Posted January 27, 2016 The genesis of this actually came while I was working on a Hartford Whalers concept at work. I kept trying to play with the W to become a harpoon but I couldn't get the H right. Then I flipped the harpoon and got a trident and the rest as they say is history. The new Primary Logo brings back the Trident modified for a 2016 look. The Gold used is lifted straight from the 1977 Cap Logo, while the new shade of blue is 50% the classic royal blue and 50% the Mariners current shade of blue. The two letter set up for the primary logo got me thinking to have two different caps for home and road (and attached is a concept for the alt cap that uses the classic colors). Naturally S is on the road cap and the Trident-M is on the home. The Script logo is an updated version of the wordmark used from 1977-1979. The font used is called "Ravencroft" which I chose for mix of sharp points and wavy edges the letters (particularly how the middle of the M comes to a point and how the R and N mirror the I grabbed my attention even though playing with the M to make a trident didn't work) And last but not least are the wordmarks for the uniforms which I'm still working on. I adjusted the road grey color to be more blue compared to the current greys which have a green tint to them. There will be at least one alt jersey in royal or powder blue. As always C+C is always welcome and I hope you enjoy this rebrand as much as I did making it! Cap designs, uniforms and MLB Required Roundel Logo coming in due time! Link to comment Share on other sites More sharing options...
PaperThin Posted January 27, 2016 Share Posted January 27, 2016 I really like the design, but the trident looks a little asymmetrical and something doesn't look right, but I can't put my finger on it. Link to comment Share on other sites More sharing options...
Dan O'Mac Posted January 27, 2016 Share Posted January 27, 2016 I love the "fish hook" S mark. I like this. Link to comment Share on other sites More sharing options...
Coast2CoastAM2006 Posted January 27, 2016 Share Posted January 27, 2016 I like this and I think you are onto something here. It's definitely a nice update of the old trident and 'S' logos . Spoilers! Link to comment Share on other sites More sharing options...
coco1997 Posted January 27, 2016 Share Posted January 27, 2016 This is really great. My only issue is that with the combined "S/M" logo, the M isn't very obvious. Link to comment Share on other sites More sharing options...
davidmiller5 Posted January 27, 2016 Share Posted January 27, 2016 This is a really interesting concept. There is a lot I really like about it. My favorite is the Mariners wordmark. The bottom looks great because it is mirrored (except for the M at the beginning, but I don't think it throws off the look of the mark). The Seattle wordmark isn't as strong because the A hangs below everything else; nothing else matches it. Try making the second T have a matching tail so that it is also symmetrical... or you could get rid of the A's tail. I do agree with @PaperThin, the trident looks a little off without the S intertwined in it. I'm not really sure what it is, though. I think the primary mark is much stronger than the separated M and S logos. I suggest putting that logo on all of the hats. (Also, get ready for some what the upside-down trident means comments. I don't have as big of a problem as some people, but it is a little odd that a team called the Mariners would use a bad-luck symbol for mariners.) Link to comment Share on other sites More sharing options...
LogoMark Posted January 28, 2016 Share Posted January 28, 2016 I think maybe the center tine of the trident looks off because the sides don't line up above and below where the "S" crosses over (see red lines). Also I think the "M" is especially lost because it seems to go behind the center of the trident (see the red circle), I think maybe if you joined the "M" with the center tine, or put the "M" in front of the middle tine, the "M" would be more legible. Great concept though! Link to comment Share on other sites More sharing options...
SplashBoogie Posted January 28, 2016 Author Share Posted January 28, 2016 16 hours ago, davidmiller5 said: This is a really interesting concept. There is a lot I really like about it. My favorite is the Mariners wordmark. The bottom looks great because it is mirrored (except for the M at the beginning, but I don't think it throws off the look of the mark). The Seattle wordmark isn't as strong because the A hangs below everything else; nothing else matches it. Try making the second T have a matching tail so that it is also symmetrical... or you could get rid of the A's tail. I do agree with @PaperThin, the trident looks a little off without the S intertwined in it. I'm not really sure what it is, though. I think the primary mark is much stronger than the separated M and S logos. I suggest putting that logo on all of the hats. (Also, get ready for some what the upside-down trident means comments. I don't have as big of a problem as some people, but it is a little odd that a team called the Mariners would use a bad-luck symbol for mariners.) I've never known about the upside down trident thing. I pulled the idea from the past logos. Interesting to know though! As far as the tails on the letters go I definitely see what you're saying and I think that is something I'm going to tweak on the back end. 15 hours ago, LogoMark said: I think maybe the center tine of the trident looks off because the sides don't line up above and below where the "S" crosses over (see red lines). Also I think the "M" is especially lost because it seems to go behind the center of the trident (see the red circle), I think maybe if you joined the "M" with the center tine, or put the "M" in front of the middle tine, the "M" would be more legible. Great concept though! Yes this is a product of the font in part in that the loops from the S aren't quite a perfect oval. I'll try a tweak with the trident coming in front of the S at the top and then through at the bottom to see if the M reads better. Link to comment Share on other sites More sharing options...
SplashBoogie Posted January 28, 2016 Author Share Posted January 28, 2016 Second pass on the primary logo -M Trident comes in front of the S and is symmetrical, as a result the trident is a little fatter. -Trident sides angle up to make the M more apparent Thoughts? Link to comment Share on other sites More sharing options...
coco1997 Posted January 28, 2016 Share Posted January 28, 2016 2 hours ago, SplashBoogie said: Second pass on the primary logo -M Trident comes in front of the S and is symmetrical, as a result the trident is a little fatter. -Trident sides angle up to make the M more apparent Thoughts? Big improvement! Can't wait to see the full uniform set. Link to comment Share on other sites More sharing options...
Megildur Posted January 28, 2016 Share Posted January 28, 2016 Your concept looks really good! I can't wait until you add uniforms and caps! Nice job! United Baseball Association | the MLB Ferris Wheel Link to comment Share on other sites More sharing options...
lbj273 Posted January 30, 2016 Share Posted January 30, 2016 There's so much to love about this concept. The individual letter logos are great, the Mariners word mark is great, and the revised primary is much much improved over the original. I agree with the poster who mentioned the tweaks that could be made on the Seattle wordmark. The tail on the second T would make it look a lot nicer. I also think you could try adjusting the middle prong of the E to look similar to the tailsame on the S. Link to comment Share on other sites More sharing options...
StrongXStyle Posted January 30, 2016 Share Posted January 30, 2016 the wordmark looks really good. The trident does look off, I think making it thinner may make it better at noticing the M. I think the S alone looks great. Link to comment Share on other sites More sharing options...
SplashBoogie Posted February 1, 2016 Author Share Posted February 1, 2016 Sorry to have been gone for so long: I got a new job at the office and been finalizing stuff with that offer. BUT THAT'S NOT WHY YOU'RE HERE SO LET'S SEE SOME UNIFORMS! Link to comment Share on other sites More sharing options...
Morgan33 Posted February 1, 2016 Share Posted February 1, 2016 The primary logo is very well done. Curious to see what it'd look like in the current colour scheme. Link to comment Share on other sites More sharing options...
SplashBoogie Posted February 1, 2016 Author Share Posted February 1, 2016 5 minutes ago, Morgo said: The primary logo is very well done. Curious to see what it'd look like in the current colour scheme. Won't mock anything up with the concept in this scheme but if you were curious. Link to comment Share on other sites More sharing options...
Morgan33 Posted February 1, 2016 Share Posted February 1, 2016 Spectacular! Link to comment Share on other sites More sharing options...
coco1997 Posted February 1, 2016 Share Posted February 1, 2016 4 hours ago, SplashBoogie said: Sorry to have been gone for so long: I got a new job at the office and been finalizing stuff with that offer. BUT THAT'S NOT WHY YOU'RE HERE SO LET'S SEE SOME UNIFORMS! Overall the unis look good. The wordmark on the home and road unis and the numbers on all three look a little oversized, though. Link to comment Share on other sites More sharing options...
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