Mac the Knife Posted January 25, 2018 Share Posted January 25, 2018 I realize I'm back after a long absence and may have missed a prior thread on this (and if so, I apologize for posting this), but in case anyone was unaware, the Arena Football League's Albany franchise released their identity package last night... News Report on "Identity Reveal" Link to comment Share on other sites More sharing options...
PhysicalGraffiti Posted January 25, 2018 Share Posted January 25, 2018 LOVE the name, not sure I see what the logo is supposed to be though. Link to comment Share on other sites More sharing options...
neo_prankster Posted January 25, 2018 Share Posted January 25, 2018 48 minutes ago, PhysicalGraffiti said: LOVE the name, not sure I see what the logo is supposed to be though. Kinda reminds me of Kylo Ren's mask. The Fictional Story of Austus Link to comment Share on other sites More sharing options...
panthers_2012 Posted January 25, 2018 Share Posted January 25, 2018 Logo is terrible, but what do you expect from the AFL. Link to comment Share on other sites More sharing options...
Mac the Knife Posted January 25, 2018 Author Share Posted January 25, 2018 3 hours ago, PhysicalGraffiti said: LOVE the name, not sure I see what the logo is supposed to be though. I was watching the event they held live, via someone's cameraphone. They had maybe 50, 75 people there. When the name was announced, people applauded, some obviously season ticket holders who would've been excited had they called them the "Albany Exxons." When they put the logo on a movie-sized screen behind whomever was speaking - comparative silence, followed by someone in the background muttering "What the **** is that supposed to be." I did a literal spittake. Link to comment Share on other sites More sharing options...
umlegend1980 Posted January 25, 2018 Share Posted January 25, 2018 It's not too bad and after all it is only arena football ? Link to comment Share on other sites More sharing options...
Wings Posted January 25, 2018 Share Posted January 25, 2018 It looks like The Man in the Iron Mask that's supposed to be a football Link to comment Share on other sites More sharing options...
OchentaYOcho88 Posted January 25, 2018 Share Posted January 25, 2018 First thing that came to mind was the character from Dead Space: Link to comment Share on other sites More sharing options...
Thaumatrope Posted January 25, 2018 Share Posted January 25, 2018 This strikes me as one of those situations where the designer got a little too clever/ambitious for their own good. I get the whole mirrored-E formed by the opening on the helmet...but the visor slit ends up throwing things off. My brain keeps trying to interpret it as a T or an F. Worse still, the light/shadow effect is backwards. If the goal is have the viewer see an E in the helmet, why make the backwards E more visible than the forwards E? To demonstrate, I mirrored the image above: Suddenly the "E" pops way more. This one change turns the logo from a visually confounding mess into a solid (arena football) logo. Link to comment Share on other sites More sharing options...
MJWalker45 Posted January 25, 2018 Share Posted January 25, 2018 The should have taken a cue from the Ottawa Senators and used a centurion or a shield like the old Albany Conquest used. I almost hope they only use the wordmark on the helmets. Link to comment Share on other sites More sharing options...
LogoFan Posted January 25, 2018 Share Posted January 25, 2018 Ah, geez...I will need to rebrand my concept for the Albany Imperials due to the new team's name. Their chosen logo, though, is less than "meh". Link to comment Share on other sites More sharing options...
Guest Wizza Posted April 11, 2018 Share Posted April 11, 2018 Uniform and combinations unveiled Tuesday April 9th Helmet closer look Link to comment Share on other sites More sharing options...
Bomba Tomba Posted April 12, 2018 Share Posted April 12, 2018 Why not Albany Emperors? If you read on the card you'll be cheating on your heart. Link to comment Share on other sites More sharing options...
MJWalker45 Posted April 12, 2018 Share Posted April 12, 2018 On 4/11/2018 at 2:41 AM, Wizza said: Uniform and combinations unveiled Tuesday April 9th Helmet closer look The most annoying part of the look is that they did not use the team's custom wordmarks and they have the leg stamps on the front as well. At least when No Fear was the league wide sponsor, each team had it's own look. I know it's only a four team league but they should still try to be a little unique. Link to comment Share on other sites More sharing options...
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