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Rebranding the NHL: Florida Panthers


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#1 GFB

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Posted September 8, 2007 - 14:16

Rebranding the NHL
New York Islanders
Boston Bruins
Ottawa Senators
Atlanta Thrashers
Anaheim Ducks

Sorry this took so long! I've been so busy with starting college, I had to take a break from logo design...

Alright, I know I said that the Devils would be next, but it's still a work in progress. So instead of waiting, I'm going to skip it and go to the next team: the Florida Panthers.

The Panthers have always had solid logos, but they have always been lacking certain elements that keep them from being one of the best sets in the league. So I went to the drawing board and tried to fix all of the problems I saw. The new primary contains curves, not the straight, jagged lines of the old one. The secondary remains pretty much the same, with only a few slight changes made. The new tertiary is an interlocking F-P, with scratch marks. Finally, a brand new custom wordmark.

Florida Panthers Logos

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Here is a side-by-side of the new and old primary logos.

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I was very dissapointed in the Panthers new uniforms. I was always a big fan of the red jersey. So I brought it back as the primary, with the navy alt. The home and away features a shoulder yoke and horizontal stripes. The alternate is a simplified version of their new away jerseys.

Florida Panthers Uniforms

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C&C as usual...

Next will be the San Jose Sharks. Devils fans just sit tight for a little longer..

GFB

#2 mania

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Posted September 8, 2007 - 14:32

The redesigned primary logo was definitely in line with what the team should have done, the new wordmark looks great, the jersey designs are definitely very solid and would make the team look good, but I don't like the Tertiary mark, especially when one that looks just like it was used in Anaheim's.

#3 GFB

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Posted September 8, 2007 - 14:39

The redesigned primary logo was definitely in line with what the team should have done, the new wordmark looks great, the jersey designs are definitely very solid and would make the team look good, but I don't like the Tertiary mark, especially when one that looks just like it was used in Anaheim's.

I realized that, but it was all I could come up. Also, I went back and scrapped the AD logo for Anaheim. None of you would have known that, but that's why I ended up doing the Panthers logo in a similar manner.

Sorry, I should have clearified that from the beginning...

#4 elliott

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Posted September 8, 2007 - 14:50

That update of the logo is very slick. Very modern looking. I love the new alternate logo you made. The jerseys are nice too, probably what they should be wearing. Another great concept. By the way your template is great, too.

Edit: switch the yellow and blue on the white jersey.

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#5 Flame

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Posted September 8, 2007 - 15:55

Nice, welcome back. This concept is excellent through and through, and the modernization of the logo is something the cats should've done a long time ago. I agree with elliott on switching the yellow and blue on the roads. My one problem with this is that i've never liked the sun/palm tree alt logo. I know that represents 'Florida' but it would've been nice to see something completely different.

Can't wait to see your Sharks concept!

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#6 uniguy22

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Posted September 8, 2007 - 16:33

This looks great, but the new panther looks like the baby of the old one. I think its eyes kind of make it look too "cute", because they are so round. I would make the eyes smaller and more beady looking.

#7 capn89

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Posted September 8, 2007 - 16:33

Not bad, not bad. I think you should put in a little more work on the logo though, just to get the face away from looking like a cub.

#8 Sabrejeff

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Posted September 8, 2007 - 17:02

Amazing!

#9 3wide.com

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Posted September 8, 2007 - 17:04

This looks great, but the new panther looks like the baby of the old one. I think its eyes kind of make it look too "cute", because they are so round.


Exactly, EXACTLY what I was going to say. It looks like a little pansy cat now, and its all because of the eyes!

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#10 VC//

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Posted September 8, 2007 - 17:09

I like it, keep it up.
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#11 SG30

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Posted September 8, 2007 - 17:12

Yea. Make some minor adjustments on the Panther and we're all set. GREAT WORK anyhow.

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#12 josh_cat_eyes

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Posted September 8, 2007 - 18:01

I love it man. I think that this is quite a bit better than your ducks one soo I would have to say that its right up there with the other ones. Definitely got some amazing logos and jerseys there man. Keep up the great work!

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#13 GFB

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Posted September 8, 2007 - 18:16

Uhh, I don't see what you're saying...

The eyes look the exact same as the old one to me. Maybe the curves give it that feel, but I don't think it is the eyes. Nevertheless, here is a panther with different eyes...

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#14 GFB

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Posted September 8, 2007 - 18:16

*double post*

#15 3wide.com

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Posted September 8, 2007 - 19:10

No, its definately the eyes and theres a HUGE difference between yours and the original.

Notice how the real logo is very square, and the top of the eye is a dead straight line, yours have many added spikes which give a much more rounded, and therefore, cutesy feeling

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#16 GFB

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Posted September 8, 2007 - 19:16

No, its definately the eyes and theres a HUGE difference between yours and the original.

Notice how the real logo is very square, and the top of the eye is a dead straight line, yours have many added spikes which give a much more rounded, and therefore, cutesy feeling


I would call that the shadowing around the eye, not the eye itself. Still, I don't think the curved eye shadowing makes it look "cute".

Keep the C&C coming!

#17 gojetsgo

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Posted September 8, 2007 - 19:19

Excellent logo update. It's too bad the Panthers didnt think about updating the logo during this recent uniform change.

As for the cutesy eyes... I see it a little as well. I think you just need to make the eyes a little more flattened (less round), almost like the panther is squinting a bit as it attacks. That would reduce the babyish look.

Overall though, it is much, much cleaner.

Great job!

#18 Artymous

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Posted September 8, 2007 - 19:34

Uhh, I don't see what you're saying...

The eyes look the exact same as the old one to me. Maybe the curves give it that feel, but I don't think it is the eyes. Nevertheless, here is a panther with different eyes...

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I have to agree with the general consensus.. When I first saw the updated logo, my first reaction was "awwwwww.. cute widdle guy".

However, this tiny little adjustment you made works wonders towards minimizing that.

#19 DarkJourney

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Posted September 8, 2007 - 20:20

Awesome job on the Panthers. Can't wait for the Sharks.

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#20 gordie_delini

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Posted September 8, 2007 - 20:59

I definitely like the new eyes - they're less distracting than the original. And also, where are the whiskers?
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