reppact Posted October 28, 2008 Share Posted October 28, 2008 The "Greater Montreal" committee spent $500,000 (plus $200k more for advertising) for a new advertising logo.It went from this: to THIS!?As a taxpayer of the City of Montreal, I want my money back. This is NOT worth 500k. Link to comment Share on other sites More sharing options...
fiasco! Posted October 28, 2008 Share Posted October 28, 2008 I'm sure the money was spent for the entire campaign, not just a logo. Personally, I like the new logo better. LinkedIn Link to comment Share on other sites More sharing options...
pcgd Posted October 28, 2008 Share Posted October 28, 2008 Also I wish people understood how much time, effort, and research goes into creating an identity of this size.Its sometimes hundreds of concept logos, research, lawyers, campaign, print guides, materials, consulting....Its not like its one designer sitting at his computer for a couple hours. Link to comment Share on other sites More sharing options...
Viper Posted October 29, 2008 Share Posted October 29, 2008 "M" as in "meh". Not great, but not London 2012 bad either. Link to comment Share on other sites More sharing options...
bayrider Posted October 29, 2008 Share Posted October 29, 2008 As a former Montrealer, I have to say that is pretty bad Link to comment Share on other sites More sharing options...
Joshawaggie Posted October 29, 2008 Share Posted October 29, 2008 DO the 5 different colors represent 5 different areas or something? @josh_j12 CFA- Fargo Bobcats Link to comment Share on other sites More sharing options...
Davidson Posted October 29, 2008 Share Posted October 29, 2008 Also I wish people understood how much time, effort, and research goes into creating an identity of this size.Its sometimes hundreds of concept logos, research, lawyers, campaign, print guides, materials, consulting....Its not like its one designer sitting at his computer for a couple hours.you mean 'design by committee'?i know what you are saying, however for all the research done for something like this,most people see no difference between this and something someone bashed out in ten minutes.i can definitely see their point.i dont mind this, but its not the strongest mark ever made. Link to comment Share on other sites More sharing options...
reppact Posted October 30, 2008 Author Share Posted October 30, 2008 DO the 5 different colors represent 5 different areas or something?The five regions that are in the Greater Montreal area. Link to comment Share on other sites More sharing options...
GeorgesL Posted October 30, 2008 Share Posted October 30, 2008 The "Greater Montreal" committee spent $500,000 (plus $200k more for advertising) for a new advertising logo.It went from this: to THIS!?As a taxpayer of the City of Montreal, I want my money back. This is NOT worth 500k.As a transplanted Montrealer, I expected better. Since when did the city become all English? Link to comment Share on other sites More sharing options...
habsfan1 Posted October 30, 2008 Share Posted October 30, 2008 The "Greater Montreal" committee spent $500,000 (plus $200k more for advertising) for a new advertising logo.It went from this: to THIS!?As a taxpayer of the City of Montreal, I want my money back. This is NOT worth 500k.As a transplanted Montrealer, I expected better. Since when did the city become all English?That's just what I was thinking. There has to be a translated version somewhere. Link to comment Share on other sites More sharing options...
Sabrejeff Posted October 31, 2008 Share Posted October 31, 2008 Well the old logo was crap...(This is CBS. This is CBS on drugs.) Link to comment Share on other sites More sharing options...
pollux Posted October 31, 2008 Share Posted October 31, 2008 French version...But this isn't the new Communauté métropolitaine de Montréal. This is another entity, slightly larger the the CMM. In all fairness, I understand that $600,000 was spent on the brand as a whole, but the logo could've been much better IMO.At least the CMM logo is close to the geographic representation of the Greater Montreal. Four times IHL Nielson Cup Champions - Montréal Shamrocks (2008-2009 // 2009-2010 // 2012-2013 // 2014-2015) Five times TNFF Confederation Cup Champions - Yellowknife Eagles (2009 CC VI // 2010 CC VII // 2015 CC XII // 2017 CC XIV // 2018 CC XV) Link to comment Share on other sites More sharing options...
ferrousoxide66 Posted October 31, 2008 Share Posted October 31, 2008 The "Greater Montreal" committee spent $500,000 (plus $200k more for advertising) for a new advertising logo.It went from this: to THIS!?As a taxpayer of the City of Montreal, I want my money back. This is NOT worth 500k.As a transplanted Montrealer, I expected better. Since when did the city become all English?Don't worry, i'm sure the language police will be there, guns ablazin'. Link to comment Share on other sites More sharing options...
The_Admiral Posted October 31, 2008 Share Posted October 31, 2008 I thought the first logo, a green circle with curved lines in it, was the one the guy was disappointed with.I like the M and the colors. My only gripe is the way they combine serif and sans. The serif typeface doesn't fit. ♫ oh yeah, board goes on, long after the thrill of postin' is gone ♫ Link to comment Share on other sites More sharing options...
pcgd Posted October 31, 2008 Share Posted October 31, 2008 French version...But this isn't the new Communauté métropolitaine de Montréal. This is another entity, slightly larger the the CMM. In all fairness, I understand that $600,000 was spent on the brand as a whole, but the logo could've been much better IMO.At least the CMM logo is close to the geographic representation of the Greater Montreal.Its interesting with that image... the Museum of Art and Design in New York does the same thing with their logo. They put images and textures inside of it. I can't find any images online but if anyone gets GD USA...its in this month's issue. Link to comment Share on other sites More sharing options...
thebigeh Posted November 1, 2008 Share Posted November 1, 2008 ???That logo is so seventies! Link to comment Share on other sites More sharing options...
habsfannova Posted November 1, 2008 Share Posted November 1, 2008 http://www.canada.com/montrealgazette/aisl...=10%2f30%2f2008 Link to comment Share on other sites More sharing options...
ferrousoxide66 Posted November 3, 2008 Share Posted November 3, 2008 ???That logo is so seventies!That's not a bad thing. Link to comment Share on other sites More sharing options...
SDX Posted November 3, 2008 Share Posted November 3, 2008 Nearly as good as Oldhams £100k effort Link to comment Share on other sites More sharing options...
raysox Posted November 3, 2008 Share Posted November 3, 2008 the frist thing that it reminded me of, was all the london 2012 logos, loli get to see the logo more, when I go there in 3 weeks! @MichaelDanger19 | Dribbble Link to comment Share on other sites More sharing options...
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