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slapshot

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slapshot last won the day on August 6 2018

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    Medical Crab

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  1. The font is a bit too light for the team/city name, and white text almost gets lost in the brightness of the gradient. EDIT: White on gold is practically illegible. Really needs to be darker.
  2. PBS is usually blue. The Fox brand changes color depending on use. For the Fox Network itself, while the wordmark itself is usually white, their website favicon has it inside a light blue square. Fox News and Fox Weather logos have it set in blue, with Fox News also adding red. Fox Sports has the logo in either white or dark blue. Aside from the NBC logo, the only other network I know that consistently uses a color is ESPN (red).
  3. The AHL came to my area (Lowell, Mass.) back in 1998, a city only 25 miles northwest of Boston, deep in Bruins territory. The team was named LockMonsters (referring to the city's canals filled with rusted shopping carts and used hypodermic needles), and the team's affiliations were, in order: NY Islanders, Islanders/Kings, Hurricanes, and Hurricanes/Flames, before switching team name and affiliation to the Devils. Aside from the first season, attendance rarely reached 1500-2000 per game. The team learned that the only non-Bruins hockey drawing fans in this area was UMass-Lowell in Hockey East, a D1 college conference. Yet the AHL still lasted in Lowell for 11 years. This area was saturated with AHL hockey for a 15+ year span from the late 90s through 2010s. There were actually 4 teams within an hour of Boston (Lowell, Manchester, Worcester, Providence), 7 if you expand to 2 hours (Springfield, Hartford, Portland). Only one of them was a Bruins affiliate – Providence. Today, only Providence, Hartford and Springfield remain in the AHL. Portland and Worcester have ECHL teams. Manchester is basically tenantless, while Lowell has UMass-Lowell (Hockey East) and will be hosting the PWHL Boston franchise.
  4. It seems most redesigns are on the same page. Here is one (shameless plug) I put together about three years ago, using the updated ram horn on the helmet and sleeve, but moving the numbers to the shoulders. Colors are back to royal and yellow-gold.
  5. I think it was mentioned in Uni Watch that names are a little smaller. MLB team lettering has never been a consistent size across all teams, so by making it more uniform in height and weight, the arch can be flatter, reducing the chance that longer names will stretch armpit to armpit. Unless Simeon Woods Richardson gets traded to Texas.
  6. I don't know what to say that hasn't already been said. I've been following on Instagram and you've knocked it out of the park with this series. My favorite is Barrow - so fun and exponentially better than the existing version. While I don't think every logo update has been a significant improvement, you've done a great job of simplifying what had excessive colors/gradients/outlines. The fonts are a bit too consistent though...in a vacuum they look good, but seeing them all series-wide I think you could use a little more variety. For Featherstone - the original crest had a top hat, but you removed it for your version. Did it hold any significance? Maybe there's a way to keep it in there somewhere while still keeping the cleaned-up look? For Hull, I really like the original - I think they had a very creative way of making a negative space sparrow head within a crown, so you had a challenge to improve on it.
  7. Caught the Cincinnati-Pittsburgh ACC game on the CW. They are using ESPN's graphics. Although that may be an ACC thing, I think ESPN runs the ACC Network.
  8. Reminds me of the time I was walking through the sporting goods department of a Boston-area Target, and in the middle of the all the Red Sox/Celtics/Patriots t-shirts was one for Elon University.
  9. Aside from the giant ARIZONA, they're not horrible. Definitely an improvement over the last set, although the team name in the sleeve stripes isn't great. Names seem really big, should have used the condensed font Nike uses for many college teams. Number font is ok, it's almost what they're using now.
  10. This only works if the logo is always facing to the right.
  11. Thicken the stroke of the I to match the other one. Even the cap logo is a bit more bold.
  12. Very fun series! One comment - for the Indiana hat, maybe use the checkerboard on the left side of the letter? On the right side, it almost makes the I look like an E. Also, with the italicized letter, putting checkerboards on the left side make it look like it just went past the finish line and is therefore the winner. Maybe even use that same I/checkerboard logo to start the team script on the jersey and tie them both in together.
  13. I don't think the 2021 ASG package looked dated. And if it all looked modern enough in 2021, why not 2024? It would certainly look more timeless than whatever Arizona is doing.
  14. The Rockies should own purple. Black is ok as a trim, but they should be primarily purple and silver, like K-State. They should also update their wordmarks - the inline font treatment is very dated, and it's really weak-looking from a distance, especially with the pinstripes. I think a modernization using Friz Quadrata (the same font used in the 2021 MLB ASG logos) would be a huge improvement.
  15. Pepsi has always had a bit of an identity crisis for the last 40+ years. Ever since they dropped that beautiful script, they've struggled to find a good consistent combination of bottle cap / yin-yang / smile and name. Sometimes the name was inside the ballmark, other times on top of it, most recently next to it. And they've always tried to use trendy fonts. This version comes back a bit full-circle since the late 60s version, including the use of black for the name. Is it great? No, but it's a much needed improvement for keep the brand consistent across all varieties. Coca-Cola got it right with their recent branding, and Pepsi was always playing catch-up to match a strong brand. Doesn't make it taste better, though.
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