sportstar1212 Posted February 11, 2015 Share Posted February 11, 2015 I hate it, it honestly looks like something out of the 70s or 80s. Link to comment Share on other sites More sharing options...
SJAnfield Posted February 11, 2015 Share Posted February 11, 2015 Weren't they called the USL before they were called USLPro? At least they're not using that flaming ball again. They were the A League at one point I remember.When I saw the logo this morning, I thought it was pointlessly ugly and underdesigned. By mid morning I thought it was okay, and growing on me a little. By lunch I thought it was a good branding with potential. By midday, I thought it was stupid and ugly again. By dinner, it was proof the USL was minor league. And now I like it again.I am having a serious bi-polar episode with this rebrand. Link to comment Share on other sites More sharing options...
AJM Posted February 11, 2015 Share Posted February 11, 2015 Hello retro stencil typeface (MLF) Chicago Cannons, (IHA) Phoenix Firebirds - 2021 Xtreme Cup Champions (WAFL) Phoenix Federals - WAFL World Bowl XII Champions (Defunct) Link to comment Share on other sites More sharing options...
Jhero34 Posted February 11, 2015 Share Posted February 11, 2015 This is an upgrade, even if the logo on its own looks super bland. The team logos, while too busy in some cases really show the diversity that they were looking for with this brand. I think the USL has set it self up nicely to be the perfect minor league affiliate the the MLS. Link to comment Share on other sites More sharing options...
Gothamite Posted February 11, 2015 Share Posted February 11, 2015 They've latched on to the MLS Next-style branding, where league identity can be subordinated to the team's. Have we seen what players will be wearing on their sleeves? The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
MJWalker45 Posted February 11, 2015 Share Posted February 11, 2015 Something tells me they'll only use the team specific stuff on web sites and merchandise. Some of those designs will get lost in that little bit of space on the sleeve. Link to comment Share on other sites More sharing options...
JPDesign Posted February 12, 2015 Share Posted February 12, 2015 From the comments on the Brand New article:It isn't ugly, and that's the most important thing with low-level sports organizations.Nailed it.http://www.underconsideration.com/brandnew/archives/new_logo_for_usl.php Link to comment Share on other sites More sharing options...
JPDesign Posted February 12, 2015 Share Posted February 12, 2015 I really like the team specific versions (most of them anyway):The pattern animations in this video are nice too: Link to comment Share on other sites More sharing options...
Gothamite Posted February 17, 2015 Share Posted February 17, 2015 I was a pretty big supporter of this rebrand, but I'm really disappointed in the cheap-looking jersey patch.A circle? Couldn't come up with anything more dynamic than that? I would have even preferred a rectangle, we wouldn't have all that empty white space. The Green Bay Packers Uniform Database! Now in a handy blog. Link to comment Share on other sites More sharing options...
-kj Posted February 17, 2015 Share Posted February 17, 2015 It's USL; you expected something not cheap? Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
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