Go Red Sox! Posted July 8, 2016 Share Posted July 8, 2016 Hi guys, here is my latest rebrand, a brand identity concept of MLS Real Salt Lake. I've never really found the team's name and identity very suitable for an American soccer club, specially not for one being based in Utah. There was a time when fans actually hated the current logo and name of their club a lot more than nowadays. I guess most fans just got used to it throughout the past years. However, I decided to rebrand the team's logo package my way. Gone is the European name and crest, plus the colors. The logo now looks more American style and the team's name has changed from Real (Royal) to Highlanders, a popular name suggestion among fans which nevertheless couldn't convince the ownership to get rid of the Euro football homage eventually. A look at Real Salt Lake's current mark: http://www.sportslogos.net/logos/view/39441222010/Real_Salt_Lake/2010/Primary_Logo Primary logo detail Alternate logo detail Wordmark logo on team color backgrounds “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
Brave-Bird 08 Posted July 8, 2016 Share Posted July 8, 2016 The design is flawless. Maybe change up the color scheme to something less similar to the Sounders? Link to comment Share on other sites More sharing options...
MJWalker45 Posted July 8, 2016 Share Posted July 8, 2016 5 minutes ago, Brave-Bird 08 said: The design is flawless. Maybe change up the color scheme to something less similar to the Sounders? Maybe keep bits of red and gold in there to jazz it up? Link to comment Share on other sites More sharing options...
Go Red Sox! Posted July 8, 2016 Author Share Posted July 8, 2016 Thanks guys! Yup, it's almost the same color scheme the Sounders have. But my navy is a lot darker, plus the green is different, louder, and I used a third color, gray, to reduce the color contrast between navy and green. However, I'm open for more color scheme suggestions! “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
Go Red Sox! Posted July 8, 2016 Author Share Posted July 8, 2016 COLOR SCHEME SUGGESTIONS How about this? Ice Blue as a third color instead of PANTONE Cool Gray. Draft 2 is a little darker. Two other versions combining Cool Gray and yellow and Ice Blue and yellow. “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
BKarchitect Posted July 8, 2016 Share Posted July 8, 2016 I like 3 the best...really I mainly like the gray over the ice blue. Colorado already has a mountain-y logo with a light shade of blue. Beautiful work by the way. Love the mountain renderings and the way you've given the logo depth with the wordmark treatment on the full logo. The alternate logo and wordmarks are great too. Link to comment Share on other sites More sharing options...
Go Red Sox! Posted July 8, 2016 Author Share Posted July 8, 2016 20 minutes ago, BKarchitect said: I like 3 the best...really I mainly like the gray over the ice blue. Colorado already has a mountain-y logo with a light shade of blue. Beautiful work by the way. Love the mountain renderings and the way you've given the logo depth with the wordmark treatment on the full logo. The alternate logo and wordmarks are great too. Good point. Thanks a lot! “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
Foxxtrot44 Posted July 8, 2016 Share Posted July 8, 2016 I, for one, have never gotten over my displeasure with how the team's management pushed aside the fan's wishes for their Euro-wankery. Though, I dont complain about it on the internet now as much as I did then. This logo hits pretty much all the highlights that I wanted from a Highlanders identity, short of featuring a Claymore inspired secondary. Fantastic work. I HATE THIS TIMELINE Link to comment Share on other sites More sharing options...
ujju2 Posted July 8, 2016 Share Posted July 8, 2016 I like the ice blue. Grey with this colour scheme makes me think of Seattle. I'd like to see more ice blue and less green. Great design. Well done. Link to comment Share on other sites More sharing options...
ckunz Posted July 9, 2016 Share Posted July 9, 2016 As a resident of Utah, Real Salt Lake is the team that I take pride in. I didn't see anything wrong with their jersey or logo before but yours would be a huge upgrade!!! Nice job! Link to comment Share on other sites More sharing options...
SplashBoogie Posted July 9, 2016 Share Posted July 9, 2016 The wordmark just keeps screaming Charlotte Hornets font to me. I'd be interested in seeing gold take a more prominent role. The gray and ice blue neither do anything for me to help the logo pop Link to comment Share on other sites More sharing options...
Go Red Sox! Posted July 9, 2016 Author Share Posted July 9, 2016 12 minutes ago, SplashBoogie said: The wordmark just keeps screaming Charlotte Hornets font to me. I'd be interested in seeing gold take a more prominent role. The gray and ice blue neither do anything for me to help the logo pop Pure coincidence. I was looking for an angular, "rocky" typeface. The spikes left and right were a last-minute idea. What about a yellow stroke instead of gray? “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
SplashBoogie Posted July 9, 2016 Share Posted July 9, 2016 8 hours ago, Go Red Sox! said: Pure coincidence. I was looking for an angular, "rocky" typeface. The spikes left and right were a last-minute idea. What about a yellow stroke instead of gray? This with the ice blue instead of gray I think would be pretty boss Link to comment Share on other sites More sharing options...
Go Red Sox! Posted July 10, 2016 Author Share Posted July 10, 2016 Okay, here's the 6th draft with a yellow stroke and Ice Blue replacing Cool Gray, as SplashBoogie suggested. Ice Blue is a touch darker now and more saturated (PANTONE 291 C). Opinions? “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
SplashBoogie Posted July 10, 2016 Share Posted July 10, 2016 Put that crest on a kit it's golden. Link to comment Share on other sites More sharing options...
Go Red Sox! Posted July 10, 2016 Author Share Posted July 10, 2016 54 minutes ago, SplashBoogie said: Put that crest on a kit it's golden. Thanks, SplashBoogie! More opinions on the different drafts? “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
mattb6 Posted July 10, 2016 Share Posted July 10, 2016 I'd like to see the green replaced with the maroon they use. Link to comment Share on other sites More sharing options...
Go Red Sox! Posted July 14, 2016 Author Share Posted July 14, 2016 On 10. Juli 2016 at 5:32 PM, mattb6 said: I'd like to see the green replaced with the maroon they use. You're referring to my original version (navy, green, gray) or to one of the six drafts? “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
jaha32 Posted July 14, 2016 Share Posted July 14, 2016 Great depth in this logo. I personally like the simpler color scheme without yellow since the color distribution is consistent throughout. The last version with yellow and icy blue together seems like palette overkill to me. The only thing that seems off is that the vertical leg on the right side of the L is rather high, but maybe you like it that way. Like always, very crisp and clean! DesignsByHahn.com Behance Dribbble Instragram Link to comment Share on other sites More sharing options...
mattb6 Posted July 14, 2016 Share Posted July 14, 2016 1 hour ago, Go Red Sox! said: You're referring to my original version (navy, green, gray) or to one of the six drafts? Probably the sixth draft so it's the color scheme Real Salt Lake uses. Link to comment Share on other sites More sharing options...
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