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The Motion W that never was.


mcrosby
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Stumbled upon this article today and was shocked to see a Wisconin Badgers helmet I'd never seen before.

 

From the article: 

  • Contrary to local urban legend, former UW football coach Barry Alvarez did not design the ubiquitous "motion W" logo that now adorns team helmets and Badger fan apparel. That honor goes to Ric Suchanek, a graphic designer at Rayovac, who in 1990 was yanked from a meeting by the company president. His boss hated the Badgers' blocky W helmets and wanted to see Suchanek come up with some alternative designs. After the company obtained blank helmets from the UW athletic department with the promise that the project wouldn't cost a thing, Suchanek went to work, producing eight designs, a different one for each side of four helmets. An impromptu meeting with new coach Alvarez, athletic director Pat Richter and other bigwigs brought encouraging responses and a request for more prototypes. Suchanek cranked out a dozen more designs, including one featuring Ws that wrapped around to meet at the back of the helmet. While that design was favored by many, Alvarez nixed it as being more suitable to the Pac 10 conference. When Suchanek conceived the forward-minded motion W, Alvarez liked it right away. The design was rushed into production to make it in time for the first game of the 1991 season.

LogoStory-Helmet-Never-Was-290w-08312010

 

 

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14 hours ago, Cardsblues02 said:

Can't wait to see what the Nats do about that...

 

Dusty Baker's Nats? Yeah, cause he's always a postseason lock...

CHOKER!!!!!!!!!!!!!!!!!!!!!!

 

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