Jump to content

Ot: bears football...


jonkj

Recommended Posts

http://espn.go.com/sportsbusiness/news/200...24/1572282.html

Tuesday, June 24

Bank One to be Bears' presenting sponsor

------------------------------------------------------------------------

ESPN.com news services

They are not just "da Bears" anymore.

They are now "Bears football presented by Bank One."

In an unprecedented NFL move, Bank One on Monday paid an undisclosed amount to be the Chicago Bears' "presenting partner" for the next 12 years, Knight-Ridder reported. Bank One is based in Chicago.

[continued...]

Link to comment
Share on other sites

I'm really hoping this doesn't lead to ads on jerseys and fields. If I also hear welcome to Super Bowl XXXVIII between the Jacksonville Jaguars vs. the Chicago Bears presented by BankOne
Link to comment
Share on other sites

Super Bowl XXXVIII between the Jacksonville Jaguars vs. the Chicago Bears presented by BankOne

Frankly, as a Packers fan, that would be the funniest thing I've heard all day. ;-)

Link to comment
Share on other sites

This is absolutely stupid. This is going to set off a trend, you see, where teams will start being presented by a sponsor. The New York Yankees...presented by McDonalds. The Super Bowl Champion St. Louis Rams presented by galleryfurniture.com. Now that BankOne has accomplished this, you know dozens of other companies are going to jump on the band wagon in the future. At this rate, it won't be the Jacksonville Jaguars vs. Chicago Bears in Super Bowl 50, it'll be Team Microsoft vs. Team Wachovia.

Advertising has gotten WAY out of hand. It's one aspect of graphic design that I absolutely despise. They're trying to force their way into our lives and show us their stupid ads. It makes me feel like someone is standing behind me all the time saying OOH OOH BUY MY CELL PHONES! BUY MY INSURANCE POLICIES! BUY BUY BUY! Telemarketers, spam, pop-up ads, first college bowl games (let's face it, 90% of all bowl games are there to earn revenues. Do you really give a crap about the RentACar.com Bowl?), and now our beloved sports teams. A line has to be drawn somewhere.

Link to comment
Share on other sites

From now on, everyone shall refer to me as "YzerFan19 presented by DetroitHockey.Net".  I've signed a multi-year deal for an undisclosed amount of money giving DH.N presentation rights to myself.
Link to comment
Share on other sites

Advertising has gotten WAY out of hand.

I agree with you, but it's not really Bank One's fault.  It's the Bears that so desperately need more revenue that they're willing to sell themselves to a buyer.

It's not so much these companies seeking advertising as they are willing to advertise as a result of these bowls/teams/etc. seeking more revenue whenever and wherever they can get it.

Link to comment
Share on other sites

Remember gang, the Padres had a similar setup two or three years ago.  The media and fans ignored it and it mercifully went away.  About the only people you are going to see mentioning it are Chicago television and radio shows that are directly tied into the Bears.  I doubt that you will hear mention of it on a FOX broadcast.
Link to comment
Share on other sites

That is true, BUT... it is the beginning of a dangerous trend. I hope and pray that people don't let this get out of control. College football is already whoring itself out to any company willing to put their name on a bowl game. I certainly hope a league as prestigious and successful as the NFL doesn't have to stoop that low. Sooner or later, it'll be the Motorola Super Bowl XL. If that ever happens, I will commence in organizing a mass riot.
Link to comment
Share on other sites

Nitro and you guys are correct - it's way out of hand.  In Europe the Soccer Teams have Ads on their jerseys (in many leagues).  Someone already mentioned it just last week; The NFL players will be running around looking like a NASCAR vehicle.  

If so, The Kansas City "fed by Gates BBQ" Chiefs will play the Green Bay "The Power of Cheese" Packers in the Hall of Fame bowl next month in Canton.  

Talk about having to redesign the uniforms, you guys will be busy thru 2005.  Good thoughts everybody!

Dallas "Viagra" Cowboys, talk about being stiff after a game.

Link to comment
Share on other sites

sj32 Posted on June 25 2003,00:26

--------------------------------------------------------------------------------

Remember gang, the Padres had a similar setup two or three years ago. The media and fans ignored it and it mercifully went away. About the only people you are going to see mentioning it are Chicago television and radio shows that are directly tied into the Bears. I doubt that you will hear mention of it on a FOX broadcast.

I agree. You won't be hearing any mention of it on a FOX (or CBS or ABC or ESPN) Broadcast because they already have sponsors, by use of commercials, and it would be inappropriate to mention it. Soccer (any many other sports) teams and even league seasons are sponsored partly because they don't have commercial breaks during game play.

Here's hoping that there will never be any advertisement on any uniform or championship in the major sports leagues in North America (MLS excepted).

One more thing, you can also express your opinion on  si.com

http://sportsillustrated.cnn.com/more....ue_more

Link to comment
Share on other sites

Remember gang, the Padres had a similar setup two or three years ago. The media and fans ignored it and it mercifully went away. About the only people you are going to see mentioning it are Chicago television and radio shows that are directly tied into the Bears. I doubt that you will hear mention of it on a FOX broadcast.

Right on.  I think this whole thing is being overblown.  It's already been established that the taglines will not be used during network or cable game broadcasts and it is highly unlikely that it will be used during any type of broadcasts except perhaps for shows produced by the Bears (the coach's show or preseason games).  It's just a means of nailing down prime advertising space without the need to negotiate annual signage and commercial deals that are much more sensitive to radical price fluctuations based upon the success of the team.

And the Super Bowl will never get a game sponsor because there is a lot more money to be made by selling individual commercial spots to the highest bidder.  The league maintains absolute control over the number and nature of the commercials and the types of advertisers who buy spots.  I would be highly doubtful that any one individual advertiser would be interested in paying out the astronomical fee it would take in order to provide the NFL with a better profit than if they continued to sell time in 30 second blocks.

Link to comment
Share on other sites

God i am soo sick of advertizing in sports PERIOD! It is disgusting, you go to a sporting event weither it be football, hocky, ETC... and you look around the stadium/Arena and all you can see is ads! it's terrible. and where does it stop? it seems like the sponsers are having less and less to do with sports. Enron feild, bad enough, then turning into Minuet Maid feild, MINUET MAID FEILD! that is absolutly deplorable. And this all reminds me of a movie called BASEKETball. WHere they were showing areans named "Tampax Field" and" Preperation H Arena" and when i saw it for the first time i laughed, but now with advertising getting out of controll and sports letting them, i dont think we are that far away from it. And this is a solom promise that i can be held to for the rest of my life, The First time i see Tampax Feild or Preperation H arena i will swear off any and all sports for the rest of my days (Chess and Pictionary included)
Link to comment
Share on other sites

Well, I think the important point to be acknowledged is that while this agreement won't have any *direct* impact on us as sports fans, nor will it infuse itself in sports broadcasting, it does set a dangerous precedent. I personally am not so much concerned with the Bears agreement. In fact, I could care less. I don't watch the Bears and I don't live in Chicago. What bothers me is where this might lead in the future. It opens a door that should ultimately stay closed. Now that a sponsor has latched itself onto a major franchise, how long will it be before more corporations do the same? And then, after that, how long until they try to find a failproof way of sliming their way into Sportscenter like Nextel/Winston has with NASCAR by naming a major championship after themselves?

My point is, there is no reason to be concerned over this Bears/BankOne deal. There *is*, however, a reason to be concerned about the future of athletic sponsorship. In a day and age where boxers have become moving billboards (casinos and sponsors have begun writing their names and phone numbers on the fighters' backs), you have to admit that the possibility exists for more and more barriers to be broken down and corporations will try to leech on to pop culture just to try and sell a few more units.

Advertising is a virus, albeit a necessary one. Revenue is important, but the standards that are being set are verging on unethical and they're slowly spiraling even further down as time progresses.

Link to comment
Share on other sites

The problem is without advertising you don't get sports! Certainly not at the elite level we have it now at least. If you want to watch airy fairy stuff were players are paid peanuts fine! But if you want genuinely great sports stars to play for real money you have sponsorship- Its the price we pay for higher and higher standards.

And before you go oh but what about Babe Ruth or Red Grange or any other sports stars from before BBBBIIIIGGGG money sports- they all existed in times of much shallower talent pools, where team owners called the shots and could pay people whatever they wanted to! And for that matter use employment practices that frankly make me sick!!!!

Before I go completely OT on a diatribe about how come it took till 1948 for there to be a black MLB player, just let me finish by saying actually does it matter that much what the official name of a team is? No real Bears fan is gonna include Bank One in the name of the team ever!

Link to comment
Share on other sites

I get your point to an extent, and yet your are also sort of wrong. It's the small leagues with lesser quality play with all the ads really. For instance, NFL Europe has ads on the jerseys, NFL does not. Which league has better play. Still I sorta agree, but wanted to point that out.
Link to comment
Share on other sites

I'm not at all saying I have a problem with sponsorship in general. I understand it's necessary, hence my statement that it was a virus, yet a necessary once. And no true fan will ever refer to its team as "Da Bears presented by Bank One." I agree, advertising and sponsors must exist. My point is simply that there must be a line drawn somewhere as to how far advertisers are allowed to ingrain themselves in the sport itself.

Perhaps this is just me and my agitation with advertising. I was trained to be an advertiser, as it is a branch of graphic design, and I despise everything about it. Yes, it's necessary for our economy as a country because let's face it, corporations run America, not the White House. When they teach you about advertising, though, they practically tell you to find a way to FORCE people to see what you're trying to tell them. That's like someone coming up to you on the street, holding you down, and and forcing you to listen to their sales pitch.

I know I keep ranting on and on about this, but this is a very touchy subject with me. I have a personal vendetta against adverts and corporations because I think 95% of them only seek to lie to people, and it burns me up because I know that nothing will ever be done to curb it.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

Guest
This topic is now closed to further replies.
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.