Jump to content

Broncos stadium renamed Sports Authority Field at Mile High


roxfan00

Recommended Posts

Welcome to Sports Authority Field at Mile High.

It's official. As of this afternoon, the Metropolitan Football Stadium District has unanimously voted to rename the home of the Broncos, previously named Invesco Field at Mile High.

Sports Authority, an Englewood-headquartered sporting goods company, has a deal in place with the Broncos and Invesco Ltd. and has taken over the naming rights of the 10-year-old stadium in Denver.

Sports Authority will replace the 10 years remaining on Invesco's initial naming rights deal, but the Stadium District will explore other potential offers before extending the deal with Sports Authority for an extra 15 years through the year 2035.

Sports Authority will pay an average of $6 million per year to have its name on the Broncos' stadium, with 50 percent of that revenue going to the team and 50 percent going to the stadium district. Matt Sugar, a former stadium district spokesman who has been brought back as a consultant, said the stadium district uses its taxpayer funding to make capital improvements to the stadium.

Besides games played by the Broncos, the stadium has hosted the Democratic National Convention, concerts and other sports events.

The first regular-season Broncos game at Invesco Field at Mile High was played Sept. 10, 2001. The next day became forever known as 9/11. The Broncos are 86-74 in the 10 seasons since Invesco Field became their stadium.

Invesco Field has hosted just two NFL playoff games ? both at the end of the 2005 season. The Broncos beat the New England Patriots 27-13 before losing the AFC championship game to the Pittsburgh Steelers 34-17.

Denver Post

Link to comment
Share on other sites

I mostly hear it refered to as "Invesco" from friends, co-workers and neighbors who are Broncos fans ..... Come to think of it, nobody I know calls the new stadium "Mile High" -- but I suppose you're a little closer to Denver than I am, FWTW.

Link to comment
Share on other sites

It'll always be Mile High to me, but that's a generational thing, just depends on what you grew up with. I understand why marketing has such a place in sports (and life) but that doesn't mean I have to like it. Some of the team networks that broadcast preseason games now have sponsors for just about every play. "And there's another Joe Bob Motors first down." Bleh.

Pretty soon we'll have Christmas Presented by Toys 'R Us. :cry:

Link to comment
Share on other sites

Pretty soon we'll have Christmas Presented by Toys 'R Us. :cry:

I'm all for Boxing Day presented by Everlast.... ^_^

Ok, so in Colorado, there's Dicks Sporting Goods Park, now Sports Authority Field... let's see if they're going to remane Coors Field, Foot Locker Park.

Link to comment
Share on other sites

Almost forgot...was watching Saints-49ers when the Saints got inside the Niner 20 and were said to have entered the "Slap Ya Mama Cajun Seasoning Red Zone." No, really...

slap-ya-mama-original-cajun-seasoning-4oz_1_std.jpg

File that one under "Only in New Orleans."

Link to comment
Share on other sites

Almost forgot...was watching Saints-49ers when the Saints got inside the Niner 20 and were said to have entered the "Slap Ya Mama Cajun Seasoning Red Zone." No, really...

slap-ya-mama-original-cajun-seasoning-4oz_1_std.jpg

File that one under "Only in New Orleans."

Well, if they HAVE to get a sponsor for the red zone....:D

Link to comment
Share on other sites

Does anyone have pics of the actual stadium logo on the stadium?

I went by the stadium this morning on the light rail, coincidentally as I read this. They have the old Invesco sign down and there is a just a blank spot where it used to be. So as of yet, no, it hasn't been placed.

Link to comment
Share on other sites

Sports_authority_field_logo.jpg

I like the mountains in the logo at least

I don't know anybody that referred to it as "Invesco Field" that didn't have to for official reasons. Every last one of my Bronco fan friends in Colorado called it "The New Mile High" or "Mile High Stadium" or, simply, "Mile High."

So this makes almost no difference in the day-to-day world of Colorado. However, the red is nasty. I realize that's Sports Authority's color, but this will just look bizarre in the branding around the very orange and blue stadium. And what's with the corners? Go sharp or go rounded, don't go both. The silver is likewise out of place and unneeded, besides being a very lazy "add stroke" move that rounds off the sharp corners.

Lazy, lazy logo.

Link to comment
Share on other sites

Does anyone have pics of the actual stadium logo on the stadium?

I went by the stadium this morning on the light rail, coincidentally as I read this. They have the old Invesco sign down and there is a just a blank spot where it used to be. So as of yet, no, it hasn't been placed.

Thanks. It will cool to see it when they put up.

Link to comment
Share on other sites

Awful.

I don't actually know of anybody that called it "Mile High", to be honest. Myself and just about everybody I know always referred to it as Invesco Field. But Sports Authority Field just sounds stupid.

Link to comment
Share on other sites

  • 2 weeks later...

Awful.

I don't actually know of anybody that called it "Mile High", to be honest. Myself and just about everybody I know always referred to it as Invesco Field. But Sports Authority Field just sounds stupid.

I agree. I lived there for 12 years myself, and everyone I knew called it "Invesco Field", or just "Invesco". "Mile High" was the old stadium that got torn down.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

Guest
This topic is now closed to further replies.
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.