hd550 Posted March 13, 2013 Share Posted March 13, 2013 Created this logo for www.Cleveland.com and UniWatch for ESPN posts a few weeks ago. You can see the articles here.http://www.cleveland...w_uniforms.htmlhttp://espn.go.com/b...sign-the-brownsBeing a diehard Browns fan and graphic artist along with the fact the Browns are talking uniform (and hopefully branding) changes for 2014, I figured I should put in an effort.Who or what is a Brown? What does a Brown look like? Who or what does a Brown represent? The Browns logo should answer those questions. The current and past logos don’t.The "B" logo is okay, but boring and generic. The "Dawg head" has no emotion and plain, too. The "helmet" logo is overused, outdated, tacky, and hardly lends itself well to promotional items. It’s a helmet, not a Brown. However, I love the old "Brownie elf" but, that's just it. He's old.So, trying to answer those questions, I created a new "Elf" logo that modernizes our Brownie and leans him towards mass marketing capabilities. I kept many of his original features like the brown and white striped sleeves and tuft of hair in front, which I used like our helmet stripes on his cap. He could also garner a name, like the Indians, Chief Wahoo. Link to comment Share on other sites More sharing options...
BigRed618 Posted March 13, 2013 Share Posted March 13, 2013 Nice job. They definitely need to bring back the elf in some form or another. Link to comment Share on other sites More sharing options...
seancarter Posted March 13, 2013 Share Posted March 13, 2013 I can see this on 50th yard line in Cleveland Link to comment Share on other sites More sharing options...
Whittier S Posted March 13, 2013 Share Posted March 13, 2013 Great idea. The tuft of hair looks like a rhinoceros horn, though. Link to comment Share on other sites More sharing options...
GFB Posted March 13, 2013 Share Posted March 13, 2013 Created this logo for www.Cleveland.com and UniWatch for ESPN posts a few weeks ago. You can see the articles here.http://www.cleveland...w_uniforms.htmlhttp://espn.go.com/b...sign-the-brownsBeing a diehard Browns fan and graphic artist along with the fact the Browns are talking uniform (and hopefully branding) changes for 2014, I figured I should put in an effort.Who or what is a Brown? What does a Brown look like? Who or what does a Brown represent? The Browns logo should answer those questions. The current and past logos don’t.The "B" logo is okay, but boring and generic. The "Dawg head" has no emotion and plain, too. The "helmet" logo is overused, outdated, tacky, and hardly lends itself well to promotional items. It’s a helmet, not a Brown. However, I love the old "Brownie elf" but, that's just it. He's old.So, trying to answer those questions, I created a new "Elf" logo that modernizes our Brownie and leans him towards mass marketing capabilities. I kept many of his original features like the brown and white striped sleeves and tuft of hair in front, which I used like our helmet stripes on his cap. He could also garner a name, like the Indians, Chief Wahoo.It looks kind of like a rhino. Link to comment Share on other sites More sharing options...
GFB Posted March 13, 2013 Share Posted March 13, 2013 (nevermind) Link to comment Share on other sites More sharing options...
BrianVlietDesign Posted March 13, 2013 Share Posted March 13, 2013 I'd say it's a nice start, but work on some of the details and find a way to simplify. NYCFC - MLS CUP CHAMPIONS - 2021 Link to comment Share on other sites More sharing options...
Guest darkpiranha Posted March 13, 2013 Share Posted March 13, 2013 Nice work. Instead of the Brownie being encased in an oval, fit it into the shape of a helmet from mostly side-view. That way, you'll be able to satisfy the legion of people who feel that a bland orange helmet in some way counts as 'branding'. Seriously, though, this is fantastic. I'd maybe be able to root for a team that had this logo. Link to comment Share on other sites More sharing options...
FUNKAFIED Posted March 14, 2013 Share Posted March 14, 2013 Of all the Browns logo concepts I've seen over the years here this is easily my favorite logo. I think the white near the nose needs to be re-evaluated. I also see it as a rhino horn, especially before you zoom in on it. Link to comment Share on other sites More sharing options...
jaha32 Posted March 14, 2013 Share Posted March 14, 2013 It's a very nice rendering and it all fits nicely into the oval. It could use a nice thick brown outline around the whole oval, though, to act as a border. As far as being a realistic NFL logo, this type of design just doesn't work as a primary logo in my opinion, especially for a team with such history as the Browns. Sure, the Browns have had a cartoony elf logo in the past, but in the link you provided, the dog face set or the B-oval set would fit the Browns identity better. I like the uniform with excessive striping because it looks so "old-school".Your logo could work as as a logo for a Browns' fan club or something, like that. DesignsByHahn.com Behance Dribbble Instragram Link to comment Share on other sites More sharing options...
nuordr Posted March 14, 2013 Share Posted March 14, 2013 This is an amazing logo for the Browns...much better than the standard orange helmet. Link to comment Share on other sites More sharing options...
steff002 Posted March 14, 2013 Share Posted March 14, 2013 Looks like the Partiots logo's head, IMO Link to comment Share on other sites More sharing options...
Greg_Fryman Posted March 14, 2013 Share Posted March 14, 2013 Probably the best browns concept I have seen. But as stated above for the NFL this logo would just not happen. Link to comment Share on other sites More sharing options...
appleclock Posted March 15, 2013 Share Posted March 15, 2013 The brown and white striped sleeves make it look like he just broke out of jail. Definitely awesome work though. Link to comment Share on other sites More sharing options...
Youppi! Posted April 21, 2013 Share Posted April 21, 2013 This is what happens when Flying Elvis has sex with the wicked witch of the west Link to comment Share on other sites More sharing options...
andrewharrington Posted April 21, 2013 Share Posted April 21, 2013 I think the best option for the Browns is to keep their heritage, but make it more marketable. In that regard, I think you're right on with your approach, trying to update the brownie. The mark, however, is falling short. I tend to think of a brownie being youthful, sprightly and mischievous. I think the one you've got here is very old and rough looking. In addition, the quality and voice of line just isn't there. You're lacking boldness and clarity, and the style itself is a bit dated. My personal view is that an oval logo done in this way is more prep or collegiate than professional. It doesn't feel like an NFL logo to me. Keep refining it. Maybe you can push it to the next level. I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
cjt27 Posted May 9, 2013 Share Posted May 9, 2013 Badass!!! I would wear it. love to see uniform ideas Link to comment Share on other sites More sharing options...
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