EvilChameleon Posted March 20, 2018 Share Posted March 20, 2018 http://www.usopen.org/en_US/news/articles/2018-03-20/2018-03-20_new_logo_unveiled_for_50th_anniversary_of_us_open.html In celebration of the 50th anniversary of the US Open, the USTA has introduced a new logo for the event, designed to launch America’s Grand Slam toward its next 50 years. The logo, created by renowned graphic design firm Chermayeff & Geismar & Haviv, is a streamlined and modernized version of the tournament’s iconic flaming ball logo, which was first introduced in 1997. This new logo was designed to create a visual identity for the tournament that will last far into the future. Cleveland sports for life!"Laugh hard. Run fast. Be kind." -The Doctor Link to comment Share on other sites More sharing options...
WSU151 Posted March 20, 2018 Share Posted March 20, 2018 That little movie was kind of weird... "We're gonna drop in on Manhatta...sike! We're going to Queens!" Smart is believing half of what you hear. Genius is knowing which half. Link to comment Share on other sites More sharing options...
kroywen Posted March 20, 2018 Share Posted March 20, 2018 49 minutes ago, WSU151 said: That little movie was kind of weird... "We're gonna drop in on Mahatta...sike! We're going to Queens!" And then at the end, "we're going to focus in on Arthur Ashe Stadium... actually let's go out to Nassau County and fade to a blur!" Strange... and that logo could not look more generic if it tried. Downgrade, TBH. Link to comment Share on other sites More sharing options...
Waffles Posted March 20, 2018 Share Posted March 20, 2018 I don't think it's too great, but it's infinitely better than the hot mess they've been using for way too long: Flames and a early 2000s bank logo swoosh! Link to comment Share on other sites More sharing options...
AgentColon2 Posted March 20, 2018 Share Posted March 20, 2018 I never understood that logo. Link to comment Share on other sites More sharing options...
AstroCree Posted March 20, 2018 Share Posted March 20, 2018 Meh, a downgrade if you ask me. This is suppose to be one of the biggest Grand Slams and the logo should be represented as such. The new logo doesn’t do any of that. Link to comment Share on other sites More sharing options...
chcarlson23 Posted March 20, 2018 Share Posted March 20, 2018 If I didn't know any better, I'd say that us open is a package delivering company with that logo... And apparently, a lowercase u and an s means the United States, and not you and me "And those who know Your Name put their trust in You, for You, O Lord, have not forsaken those who seek You." Psalms 9:10 Link to comment Share on other sites More sharing options...
UnclearInitial Posted March 20, 2018 Share Posted March 20, 2018 Somehow still better than the Australian Open, which could be a logo for literally anything. Wimbledon is unreachable, but they should probably just go the Roland Garros route and try to copy that. In fact I would mind if all of the Grand Slam tournaments were standardized to roundels. Still, use capital letters and it would be undeniably an upgrade Link to comment Share on other sites More sharing options...
andrewharrington Posted March 21, 2018 Share Posted March 21, 2018 The lowercase letters make it look like a credit card or airline, but I really like the icon. I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
tigers Posted March 21, 2018 Share Posted March 21, 2018 Looks like they caught the lowercase fad a few years late and the swooshing ball has been done. ie Magic, Suns, Dodgers, Canadian Soccer League, Kansas Wizards and the old Montreal Impact logo to mention a few. Logano wins BOWL before Chargers. Link to comment Share on other sites More sharing options...
BadSeed84 Posted March 21, 2018 Share Posted March 21, 2018 The old logo takes me back to the late 90s when WWF Raw Is War had to either be on at 11 at night or on saturday cause of the US OPEN, it just smacks of 1997 design. Link to comment Share on other sites More sharing options...
leopard88 Posted March 21, 2018 Share Posted March 21, 2018 I'd call it a lateral move, but only because there is so much wrong with the old one. New -- lower case wordmark, alleged flaming tennis ball that doesn't really look like a tennis ball. Old -- gradient in the yellow, 90s swoosh and (I don't know how I never noticed this before, but I can't unsee it) flames that go in the opposite direction from the motion implied by the swoosh. Most Liked Content of the Day -- February 15, 2017, August 21, 2017, August 22, 2017 ///// Proud Winner of the CCSLC Post of the Day Award -- April 8, 2008 Originator of the Upside Down Sarcasm Smilie -- November 1, 2005 Link to comment Share on other sites More sharing options...
Big Yellow Flag Posted March 21, 2018 Share Posted March 21, 2018 2 minutes ago, leopard88 said: I'd call it a lateral move, but only because there is so much wrong with the old one. New -- lower case wordmark, alleged flaming tennis ball that doesn't really look like a tennis ball. Old -- gradient in the yellow, 90s swoosh and (I don't know how I never noticed this before, but I can't unsee it) flames that go in the opposite direction from the motion implied by the swoosh. The flames and swoosh being opposites (emphasis yours) are what really ruin the now-old logo. With just the flame, it's stuck in the nineties, but acceptable. With just the swoosh, it's a little corporate, but acceptable. With both fighting each other, it's needed a change since the day they unveiled it. The new one is... Acceptable. Lowercase is a weird choice, and it somehow already looks outdated. But at least we know which way the ball is going. Link to comment Share on other sites More sharing options...
BrandMooreArt Posted March 21, 2018 Share Posted March 21, 2018 i cant believe we've almost gone 1 page and no one has done this yet GRAPHIC ARTIST BEHANCE / MEDIUM / DRIBBBLE Link to comment Share on other sites More sharing options...
tigers Posted March 22, 2018 Share Posted March 22, 2018 11 hours ago, BrandMooreArt said: i cant believe we've almost gone 1 page and no one has done this yet A great wall. We're building it. Logano wins BOWL before Chargers. Link to comment Share on other sites More sharing options...
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