Go Red Sox! Posted March 28, 2016 Share Posted March 28, 2016 And another soccer club rebrand – somehow I'm in the mood. This time I decided to give the NASL's Jacksonville Armada FC a new primary mark. I'm not the biggest fan of their current identity, especially not of that 1980s typo, but I also dislike that angular-shaped anchor with those wings attached to it. The whole mark looks like it could have been on a cover of some video game 25 or 30 years ago, but it was created and announced in 2014. I modified the color scheme a bit. Royal blue is gone while gold is now a little more saturated, less dirty. Pantone Cool Gray 2 C is just an accent color for the logo, like in their current mark. Current logo “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
timberwolf Posted March 28, 2016 Share Posted March 28, 2016 I was just near Jacksonville and saw that mark everywhere. Your update is very nice and clean. The old one is too unprofessional to me. Link to comment Share on other sites More sharing options...
wences Posted March 28, 2016 Share Posted March 28, 2016 21 minutes ago, Go Red Sox! said: And another soccer club rebrand – somehow I'm in the mood. This time I decided to give the NASL's Jacksonville Armada FC a new primary mark. I'm not the biggest fan of their current identity, especially not of that 1980s typo, but I also dislike that angular-shaped anchor with those wings attached to it. The whole mark looks like it could have been on a cover of some video game 25 or 30 years ago, but it was created and announced in 2014. I modified the color scheme a bit. Royal blue is gone while gold is now a little more saturated, less dirty. Pantone Cool Grey 2 C is just an accent color for the logo, like in their current mark. Current logo Much better than the authentic, bravo! Link to comment Share on other sites More sharing options...
ZionEagle Posted March 28, 2016 Share Posted March 28, 2016 All of your soccer logos are things of beauty. Really solid job here Now all you need to do is get the club to accept your logos....(Which probably won't happen, not because of the logo, just because most clubs are douches.) "Winners never quit, and quitters never win." ~Vince Lombardi Link to comment Share on other sites More sharing options...
nas1787 Posted March 28, 2016 Share Posted March 28, 2016 Really nice work. One small suggestion though: flip the last A in Armada so that it mirrors the first one. Will provide nice symmetry. Link to comment Share on other sites More sharing options...
Go Red Sox! Posted March 28, 2016 Author Share Posted March 28, 2016 20 minutes ago, nas1787 said: Really nice work. One small suggestion though: flip the last A in Armada so that it mirrors the first one. Will provide nice symmetry. Done! Haven't thought about that. Looks even better. Couldn't really mirror it because it looked too much like the letter R. Thanks! It's updated. Thanks, guys! “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
XenonDesigns Posted March 28, 2016 Share Posted March 28, 2016 Personally, I don't mind their current crest but your rebrand us a huge step-up! I really like how you extended the anchor beyond the crest so it doesn't look too generic. Link to comment Share on other sites More sharing options...
sparkychewbarky Posted March 28, 2016 Share Posted March 28, 2016 Very nice...a big upgrade! Could the letters "FC" be a tad bigger to make them a little more prominent? (I don't know...being super-nitpicky). Looks great...really clean, Go. *The Battle of Seattle Link to comment Share on other sites More sharing options...
BigRed618 Posted March 29, 2016 Share Posted March 29, 2016 I would've put the anchor completely inside the shield, but otherwise awesome work. Link to comment Share on other sites More sharing options...
Go Red Sox! Posted March 29, 2016 Author Share Posted March 29, 2016 8 hours ago, BigRed618 said: I would've put the anchor completely inside the shield, but otherwise awesome work. Thanks, BigRed618. I decided to put that anchor partly and clearly visible outside the shield to avoid repetitiveness and gaining more prominence. “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
Go Red Sox! Posted March 29, 2016 Author Share Posted March 29, 2016 15 hours ago, sparky chewbarky said: Very nice...a big upgrade! Could the letters "FC" be a tad bigger to make them a little more prominent? (I don't know...being super-nitpicky). Looks great...really clean, Go. Thanks, Sparky! I've enlarged "FC" 15%. I think it's better now. Already updated. “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
JMtexan09 Posted March 29, 2016 Share Posted March 29, 2016 Hey @Go Red Sox! I would want to say something....... FREAKING AWESOME UPGRADE LOGO! I LOVE THE CLEAN LOOK AND HOW IT POP OUT OF ITSELF! GREAT JOB FEAR THE FROG! LET'S GO TCU!! Link to comment Share on other sites More sharing options...
Go Red Sox! Posted March 29, 2016 Author Share Posted March 29, 2016 1 hour ago, JMtexan09 said: Hey @Go Red Sox! I would want to say something....... FREAKING AWESOME UPGRADE LOGO! I LOVE THE CLEAN LOOK AND HOW IT POP OUT OF ITSELF! GREAT JOB Thanks a lot, JMtexan09. Note: I just removed the spike on the second "A" to gain even more symmetry. “Never argue with an idiot! They will only bring you down to their level and beat you with experience.” ––George Carlin Link to comment Share on other sites More sharing options...
THEANGEL&THEGAMBLER Posted March 29, 2016 Share Posted March 29, 2016 Many of these Usl and Nasl teams could do so much better Wow another fantastic update I wonder what you could do with the Pittsburgh riverhounds or Harrisburg city islanders Link to comment Share on other sites More sharing options...
sparkychewbarky Posted March 29, 2016 Share Posted March 29, 2016 Beauty!! *The Battle of Seattle Link to comment Share on other sites More sharing options...
Claystation360 Posted March 29, 2016 Share Posted March 29, 2016 As a fan, I don't mind the current logo. But your re-brand is impressive and much more detailed, I really like incorporating the soccer ball into the anchor and you've got better shield striping. #DTWD #GoJaguars Link to comment Share on other sites More sharing options...
BlackBolt3 Posted March 29, 2016 Share Posted March 29, 2016 Man, you've been on a different level lately. Keep it up because this is some quality stuff. Link to comment Share on other sites More sharing options...
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