Blue Jays Logo Concept

[Nick 1733]

It's rendered well.  My main complaint about this logo is the GIGANTIC CHIN!!!!

The Toronto Blue Jay Lenos

Funny how this isn't a TORONTO Blue Jays concept.

[The_Admiral]

Hey, you when see and contribute to the hundreds of Toronto Blue Jays concepts here, sometimes you forget there are other Blue Jays

[uniguy22]

Also, I don't know that the rounded outline is the best choice, here. The light blue highlights on the head make the bird look shiny and plastic.

Bingo. It needs a more feathered look.

[Nick 1733]

More edits:

[FiddySicks]

More edits:

Its getting better, but it kinda has that decapatated look to it now. And, Do Blue Jays have that Mo Hawky lookin thing on the back of thier head? I thought that was only Cardinals.

[Claystation360]

They look really good , nice job .

[fiasco!]

this is an extremely docile looking logo for a football team...give it some personality. use artistic license. it doesn't have to look exact, just close. make it meaner. right now it's saying to me "football? dude, pass the bong."

[GameCock82]

agreed, take the arizona cardinals new logo for instance, the reconstruction of your beak and eye would give this logo a great new and meaner touch.

[snetsrak43]

Right now the forehead and beak just seem too disjointed.

Also I think you have taken a step back with the eye. Simplicity could give a meaner look.

[logodawg]

There's one thing that bugs me and it's appeared in every version. Everytime I look at it, I can't help to think that it looks like the head of a cartoon owl with the beak of a crow.

I think creating a better flow between all the elements would fix a lot of the issues brought up.

[Nick 1733]

After spending half a day messing with it:

[BCBoy]

Too busy around the eye, although you did a great job at making the logo more fierce.

Awesome job, Nick.

[GameCock82]

try losing the white inside the grey area of the eye and the blue strip/highlight/detail in the eye brow.

[Nick 1733]

Okay, here's what's most likely going to be the final logo. I might make a small tweak here or there, but nothing more major.

I made the eye look better, removed the light blue highlights (which made it look plastic). I moved the beak in closer to the forehead. I also added 'paint' under the eye like many football players wear.

The eye & eyebrow area may seem too busy, but it's because that's where I want someone to focus on when they first see it.

JP suggested that I take the bird and do the logo at a different angle, instead of a straight profile, however I chose to do it this way because the first Blue Jays logo was done the same way and I just wanted to take that and turn it from a cardinal into a blue jay the best I could.

I like what it is now and might make some minor changes to finish it out, but I'm not totally changing anything else.

Also, this is the alternate logo, as it will be the helmet logo but not the primary logo, I'm currently working on that one.

[Roger Clemente]

It's great as it is, but one thing still bothers me...the eye is still way too busy. Get rid of the blue two blue crescents above and below the eye and that should do it.

--Roger "Time?" Clemente.

[uniguy22]

This looks great now. Good job.

[GameCock82]

I think if you change the eye to make it less busy it will be complete, but if you choose not to I understand because you have put alot of time and effort into this concept. Very nicely done sir.

[andrewharrington]

The eye & eyebrow area may seem too busy, but it's because that's where I want someone to focus on when they first see it.

For future reference, the last way you want to bring attention to and accentuate a focal point is to make it busy. If you simplified this logo, you wouldn't have to worry about where the viewer's eye would gravitiate. Look at that Cardinals logo. 5 shapes: 2 for the beak, 1 for the eye, 1 for the head, plus an outline. Now yours. 15 shapes: 3 for the beak, 4 for the eye, 7 for the rest of the head, plus the outline.

The reason you need to accentuate a focal point is because you have too much information in the image. By making the eye busy, you're just creating a fractal effect; The viewer is overwhelmed by the image of the bird as a whole, so it focuses on the eye, and now the viewer is overwhelmed by the the eye itself because it's so busy. You're digging a deeper hole, and your plan is backfiring.

[Nick 1733]

The eye & eyebrow area may seem too busy, but it's because that's where I want someone to focus on when they first see it.

For future reference, the last way you want to bring attention to and accentuate a focal point is to make it busy. If you simplified this logo, you wouldn't have to worry about where the viewer's eye would gravitiate. Look at that Cardinals logo. 5 shapes: 2 for the beak, 1 for the eye, 1 for the head, plus an outline. Now yours. 15 shapes: 3 for the beak, 4 for the eye, 7 for the rest of the head, plus the outline.

The reason you need to accentuate a focal point is because you have too much information in the image. By making the eye busy, you're just creating a fractal effect; The viewer is overwhelmed by the image of the bird as a whole, so it focuses on the eye, and now the viewer is overwhelmed by the the eye itself because it's so busy. You're digging a deeper hole, and your plan is backfiring.

Good point. I like it to be detailed, but I'll see what I can do without changing it much.

[Nick 1733]

Here's another shot, but to me the eye looks funny.