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Milwaukee Brewers Concept


illwauk

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I tried to come up with a concept that looks like a natural evolution of the '82 unis after 25 years. But I've made so many tweaks that I'm not sure how much of that I've retained.

The biggest thing here is the roads. I tried to make a powder blue/grey hybrid so it would be different enough to stand out from the traditional greys, but not so over-the-top that it looked like I was trying to bring back the 70's.

Anyway, C&C as usual...

brew_1.jpg

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I love the old M on the hat, I've always thought, even though it is kind of a boring "block" design that it really makes a great hat logo.

The only thing I'm not sure about on this concept is the font.

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I am not sure about the font either. I also remain blown away by how many people put patches on the right sleeve.

But Overall I like it. I like the M hat and think the alts are sharp.

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I made some changes to reflect the criticism. I changed the font to a standard block at least until I can do a free font search for something better (I wasn't satisfied with anything I already have). I corrected the sleeve patch... funny how I remember specifically checkin' for that and STILL messed up.

I also gave a double drop shadow to the cap logo so it could match the script. I think I liked it more when I first did it since the more I look at it, I think the modernization takes away from the hats charm.

I'll definetly try a few other things out (I'm definetly not sold on it), but I chose the script I did because it allowed the blue to touch the grey. Milwaukee is a long name and long names leave little room for outlines which makes the yellow run into it as evidenced here:

BSBE90R04_W.jpg

It's not much better on my blue-grey.

I also created a patch sleeve for the alts:

brewers_wis.png

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Great improvement on the number font. (and of course the left sleeve). The script may be a bit modern. I'm on the fence about it, but the rest of the package is pretty sharp

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I like the script. I'm not sold on the block hat 'M.' It doesn't fit with the script and looks out of place. Unfortunately, you included the ball-in-glove logo. So you lose points for that.

Color scheme is good and overall it looks nice. Nix the glove and change the block 'M' to flow better with the script and you'll have a great concept.

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Eh. Mostly not bad, but also mostly not great. Therefore perfectly in keeping with the old Brewers uniforms and how they'd likely have evolved if they'd evolved rather than being redesigned entirely.

One particular element gets my goat: collar piping that doesn't match the end-of-sleeve stripes. That's a clash that needs to be resolved one way or the other.

The script is fun. "Laverne & Shirley" came instantly to mind when I saw the font. Really, those were the very first words that flashed to mind when I saw the jersey script. It's a fun script, and since Laverne & Shirley was set in Milwaukee, it fits.

The ball-in-glove cap looks very out of place with this concept. Putting aside the merits or demerits of that logo itself, it just seems to stand out like the one thing in that old Sesame Street skit where "one of these things is not like the other." Something else needs to be going on somewhere on the uniform to help tie in that ball-in-glove logo.

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If you somehow added the 1990-93 uniform script to these, they would be much better than if you used a freeware script font. That and what ballwonk just said about the mismatched piping on the home and away uniforms. I'd either get rid of it or make it match (getting rid of it would probably look better). As much as I don't like the ball-in-glove logo, these are actually pretty nice-looking uniforms. Something like this would definitely be more pallatable to me (as a Brewers fan) rather than copying the past verbatim.

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All in all, really good.

PRIMARIES - HOME: Pretty solid. What's been said already about the mismatched piping goes for me as well. You could probably keep the striping on the sleeves and ditch the blue piping around the buttons, and it'd look fine. My only concern is how to pull off the gold AND sky blue shadowing on the wordmark WITHOUT resorting to gradients. It's an ambitious idea, and I really like how the wordmark really pops off the front of the jerseys. And I have no beef with the font.

PRIMARIES - ROAD: I like the font even better for the "Milwaukee" than the "Brewers". I'm wondering how gold numbers will read on gray, but on your concept it looks more than legible. Other comments from the home set belong here where valid.

PRIMARIES - CAP: Good call going back to the Block M, and largely avoid the B&G. I would think, however, that in the 30 years since the Block M was used, it too would be modernized along the same lines as the jerseys were. You did a really nice job advancing the jerseys; maybe the same could be done to spruce up the cap logo?

PATCH: Really nice idea. Well done, too. My only comment was that if you made the Wisconsin a little bigger, it would cut down on the gray negative space that surrounds it. If you didn't want to go that way, maybe a team color background (gold would be my first choice) behind the map of Wisconsin would work. It's just that there is a lot of non-team-color on the patch that draws the eyes away from the logo as a whole; on a white or blue jersey, the gray would really stand out. I'm officially ball & glove neutral; it's creative and it calls to mind the Brewers' glory years. But I don't get all goofy over it; it had its day, and that day is in the past. I'd take your patch over the B&G.

ALT: You could get away with just the "Brewers" alt; having an alternate to the alternate to the uniform reeks of overkill. Baseball teams shouldn't have an entire closet of uniform choices to go out and play ball for a couple hours. One alternate would suffice, and the "Brewers" one could be used at home and on the road.

All in all, a very good update. Unique in some ways, but still very usable. Well done.

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Made a few more tweaks to my concept:

-Removed neck piping which made much more of a difference than I thought it would.

-Changed the script to a 2D design. I still don't like how the yellow tends to get washed out against the white and grey, but this seems much truer to the Brewers' identity. I mainly did this because I found the font I'd originally intended to use.

-Reverted the block M to its original look to coincide with the 2D scripts.

-Made the Wisconsin map about 15% bigger on the patch.

I'll probably add a BP/ST jersey once I find something I'm satisfied with.

As much as I don't like the ball-in-glove logo

Well... you live in Milwaukee County. Could you imagine how much of a fit people would throw if the Brewers changed their unis and DIDN'T include it? IMO, the ball-in-glove is better than what we have now, but the traditional M is a much better choice for a cap logo (even if it does look like it was ganked from Michigan). That's why I made it the primary.

The script is fun. "Laverne & Shirley" came instantly to mind when I saw the font. Really, those were the very first words that flashed to mind when I saw the jersey script. It's a fun script, and since Laverne & Shirley was set in Milwaukee, it fits.

Nothing personal to you, and not to get off on a tangent, buuuut.... ::stepping on to a soapbox::

Has Garry Marshall ever actually been to Milwaukee? And even on the off chance that he has, he obviously has no idea what Milwaukee was really like in the 1950's because it made for a much MUCH more interesting setting than he gave it credit for. During the time that L&S took place, Milwaukee had a socialist mayor during the height of the red scare and was in the middle of a massive migration of Blacks from the rural south. So as hard as this might be to believe (/sarcasm) even back then it was impossible to spend that much time in Milwaukee without running into anyone Black. Basically, ithe locale lent itself to a number of social overtones that could've made L&S the urban version of Roseanne before there was even was Roseanne. But instead we got classist/ethnic stereotypes and the same slapstick routines that were done better 20 years earlier by Lucille Balle (apparently with Balle's New York accent imported as well). In a perfect world, Marshall would have to pay $1,000,000 to the city everytime an out-of-town reporter references rhis crap in an article about the Milwaukee.

Um... Ahem... I was actually worried if it looked too fun because of the soft edges. And now that I found the exacy font that I wanted to use, I decided to see if it looked better on the jersey which I think it does.

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I LOVE the latest version of the script. It's kind of olde-timey, but unmistakably contemporary. If you were trying to modernize an old design, you did it. I also love the shade of blue you used. Not navy, but not royal - kind of reminds me of the Seahawks pacific blue. Nice choice (unless my monitor is just playing tricks on me again.)

I'd like to see some element that symbolizes the "Brewers" nickname a little bit (I'm a fan of the current logo with the barley) but besides that, I like these. I'd ditch the B.i.G., but its obvious that I'm in the minority there.

Since you are going to keep the B.i.G., you may want to consider changing the block M on the cap. Right now, you have three different Ms used here (the M on the road script, the block M, and the B.i.G. M. Maybe go with the M from the road script (and add some barley under it :) )

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Since this would technically be an alt jersey, I made it in the style of the other alts. I used the block M hat because the B in the ball-in-glove would be out of place here. I also made an appropriate change to the sleeve patch.

I chose Elmer Dessens' name & number since he's the only Mexican-born player on the Brewers roster.

In case anyone's wondering, Cerveceros translates into "beer makers" or "makers of beer."

cerveceros.png

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Since this would technically be an alt jersey, I made it in the style of the other alts. I used the block M hat because the B in the ball-in-glove would be out of place here. I also made an appropriate change to the sleeve patch.

I chose Elmer Dessens' name & number since he's the only Mexican-born player on the Brewers roster.

In case anyone's wondering, Cerveceros translates into "beer makers" or "makers of beer."

cerveceros.png

Nothing to add; it fits the rest of your concept perfectly. And to unveil it on Cinco de Mayo, it's right on time. Nice stuff!

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I would flip colors on the backs (i.e. blue names and gold numbers) as they are on the front. The numbers would be easier to see in gold than the names would be.

Re the M: The problem is it looks exactly like something you would have found on Bo Schembechler's head.

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