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Rebranding the NHL


JackFr

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I really like the ducks set. The thrashers are ok, not stunning but a definite upgrade from what they have now. My only real problem with both of them is that you forgot the TV numbers which I think would make me like them more because it would fill up some of the empty space thats there.

But all in all I really hope you continue with this concept. And please when you get to a "classic team" or as some would call them "untouchable" make changes b/c nothing thrills me more than to see my Red Wings with a crazy alternate or something

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For your jerseys, you may want to consider navy blue numbers on both uniforms. I think the contrast would help, and it'd match better with the logo, shoulder yokes and the sleeve cuffs.

CHL-2011ECchamps-HAM.pngHamilton Eagles- 2012 and 2013 Continental Hockey League Champions! CHL-2011ECchamps-HAM.png

2011, 2012, 2013, 2014 & 2015 CHL East Division Champions!


Niagara Dragoons- 2012 United League and CCSLC World Series Champions!
2012, 2013, 2014 and 2015 UL Robinson Division Champions!

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  • 2 weeks later...
  • 2 weeks later...

Definitely Option 2. Option 1 reminds me of the '90s Penguins.

100% what I was thinking. I actually like the look of Option #1 better, but it says Penguins. Option #2 is much more Bruins.

CHL-2011ECchamps-HAM.pngHamilton Eagles- 2012 and 2013 Continental Hockey League Champions! CHL-2011ECchamps-HAM.png

2011, 2012, 2013, 2014 & 2015 CHL East Division Champions!


Niagara Dragoons- 2012 United League and CCSLC World Series Champions!
2012, 2013, 2014 and 2015 UL Robinson Division Champions!

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  • 4 months later...

I finished this, and figured that this was the best place to put it.

#3. New York Islanders

This was all about modernization. I wanted a concept that respected the franchise's past while moving it forward into a new era with Tavares, Grabner, MacDonald, and their stunning young core. the "4 stripes" motif is still present in the logos, and the team's basic colours remains essentially the same. I chose navy instead of royal blue because the Islanders are in a conference with one navy blue team and 4 other brighter blue teams. I wanted to balance it out more. The logo is a reimagining of the classic logo, removing the complicated Long Island silhouette (busy state outlines have no place in a modern logo IMO). I narrowed it down to Circle + NY, and Island + NY, and circle won.

NewYorkIslanders4Vector2.png

NewYorkIslanders5vector.png

IslandersJerseys.png

C&C please.

My NHL Rebrand Blog

Check it out and comment.

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I finished this, and figured that this was the best place to put it.

#3. New York Islanders

This was all about modernization. I wanted a concept that respected the franchise's past while moving it forward into a new era with Tavares, Grabner, MacDonald, and their stunning young core. the "4 stripes" motif is still present in the logos, and the team's basic colours remains essentially the same. I chose navy instead of royal blue because the Islanders are in a conference with one navy blue team and 4 other brighter blue teams. I wanted to balance it out more. The logo is a reimagining of the classic logo, removing the complicated Long Island silhouette (busy state outlines have no place in a modern logo IMO). I narrowed it down to Circle + NY, and Island + NY, and circle won.

NewYorkIslanders4Vector2.png

NewYorkIslanders5vector.png

IslandersJerseys.png

C&C please.

Reminds me way too much of GhettoFarmBoys Isles concepts.

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espnsignq8.png

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Reminds me way too much of GhettoFarmBoys Isles concepts.

My thoughts exactly.

Shoot. Definitely not an intentional rip-off, but I can see how the logos' themes are similar. Do you think I should try out an island in the logo to distance it from GFB's?

My NHL Rebrand Blog

Check it out and comment.

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What program are you using? The logo quality is stellar, but the on the jerseys they're all pixelated.

On September 20, 2012 at 0:50 AM, 'CS85 said:

It's like watching the hellish undead creakily shuffling their way out of the flames of a liposuction clinic dumpster fire.

On February 19, 2012 at 9:30 AM, 'pianoknight said:

Story B: Red Wings go undefeated and score 100 goals in every game. They also beat a team comprised of Godzilla, the ghost of Abraham Lincoln, 2 Power Rangers and Betty White. Oh, and they played in the middle of Iraq on a military base. In the sand. With no ice. Santa gave them special sand-skates that allowed them to play in shorts and t-shirts in 115 degree weather. Jesus, Zeus and Buddha watched from the sidelines and ate cotton candy.

POTD 5/24/12POTD 2/26/17

 

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