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Critical Thinker

Cardinal logo w/ wordmarks concept

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I designed these logos and wordmarks for my high school. We're the Big Rapids Cardinals. They're pretty low-quality, since I made them using Paint and Word. I'd appreciate any feedback, but specifically, I'd like to know if you could tell if the bird head is supposed to be a cardinal, since it's just an outline in the style of BGSU's old falcon head.

http://s749.photobucket.com/user/bshaffe/library/?sort=3&page=1

EDIT: I've added this picture and changed the topic title from "High School logo"

brcardinallogoconcept_zpscbfc3e9c.png

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I find that minimalist cardinal head really appealing. There are so many cardinal logos out there, and this is the first one I've seen take this approach. Kudos.

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My cousins went to Big Rapids! I think they would be on board with this.

Although, I might go a little darker with the red. It's likely just my preference, but a red that bright is too jarring.

Something more like this

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This is a really good start and as Whittier S mentioned, a different approach which I think is great. Given what you have to work with you've done an excellent job. You might want to try adding an eye like the BGSU logo has so it doesn't look to abstract, which is not a bad thing but just to give you other options as to what direction you want to go with it. Looking forward to seeing this progress.

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This is a really good start and as Whittier S mentioned, a different approach which I think is great. Given what you have to work with you've done an excellent job. You might want to try adding an eye like the BGSU logo has so it doesn't look to abstract, which is not a bad thing but just to give you other options as to what direction you want to go with it. Looking forward to seeing this progress.

I was trying to create something more like this:

7392.png

Than this:

dem6mp9zkzk17p1dwofu.png

But I got the same suggestion from a friend, as well, so I'll look into it. Thanks.

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My cousins went to Big Rapids! I think they would be on board with this.

Although, I might go a little darker with the red. It's likely just my preference, but a red that bright is too jarring.

Something more like this

Who were your cousins? I was there from '09-'13, did they attend then?

I didn't put much thought into the colors, so I'll play around with them. Thanks for the suggestion.

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My cousins went to Big Rapids! I think they would be on board with this.

Although, I might go a little darker with the red. It's likely just my preference, but a red that bright is too jarring.

Something more like this

Who were your cousins? I was there from '09-'13, did they attend then?

I didn't put much thought into the colors, so I'll play around with them. Thanks for the suggestion.

Oof. You're making me feel old. So they must be really old. They would have graduated in '95 and '97, if I remember correctly.

Either way, it was just a shock to see Big Rapids on here--and one that isn't referencing Ferris State. I actually still have a Cardinals hockey t-shirt from when they played.

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Wow, that was a while ago. Our current high school building opened in 1998, so they never even had classes there. The building they went to high school in is the current middle school.

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brcardinallogoconceptwhite-blueinvert_zp

I changed the blue to white. I think it was better before with the dark interior, but this one emphasizes that it's an outline of a cardinal, not a full cardinal. What do you think?

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I think the throat area needs to be changed a little. Maybe show where the bird's breast starts to curve out, it just looks a bit flat in that area.

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Suggestion: in the white section make the portion above the beak blue and leave the rest white. Otherwise I'd say it's a good logo. You can put it on a football helmet, a baseball cap, or midcourt on a basketball court, etc. It should work well with all the school's sports.

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I liked the blue for the interior better. Better approximates the black of a cardinal's face. Since you're going so abstract with the design, I think that blue patch is essential to selling the idea of what it is.

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I didn't make any changes to the logo, but this is how I envisioned it looking on uniforms. I think I'm going to change the red to a slightly darker shade, but other than that, this is the best I got. What do you think?

bigrapidscrosscountryjerseys_zps7f2a1f1f

brhockeyuniforms_zps1b4748b8.png

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Free time has been hard to come by for me lately, but I finally got around to making some adjustments on this. Pretty much the only change was the colors; the red is less bright. Thanks to all who gave me suggestions on the bird head logo, but after trying to execute them, I decided it was best as it was. I dropped the outlines completely on the primary, but left one with a blue interior as an alternate/secondary type of deal. I really want to get the idea across that the red space is positive and the blue space is negative on the alternate. Did some work on making an actual presentation as well. Thoughts?

brhsidentity_zps838e8fa1.png

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Why the hollow face? Looks like it was blown out with a shotgun. If anything ditch the primary and just make the alternate the primary logo.

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