That's true in some instances. But I don't believe calling Nike out for just recoloring their template and using the same design across multiple kits for multiple clubs shows any "ignorance of the design process." In my opinion, it shows that the design process was minimal and lazy. Nike has been called out in past seasons for just using recolored templates for many of its teams. This season is no different. Maybe that will change in the next few years with the Spurs Nike kits. However, based on their recent track-record, I don't believe that's going to happen. I'm sure their Nike speak will point to a history of bland, white tops with navy shorts which would be accurate....but there are ways to do that and still make the kit unique (other than the shielded crest) that sets it apart from other clubs' kits. So, yes, I'm going to call what they've done "lazy" as that's what it is in my eyes.
The Chelsea, PSG and Barca tops appear to be using a modified collar, but other than that are the same shirt, just recolored and re-badged.
And supposedly, Spurs' third kit will be a purple/white version of this.