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Coast2CoastAM2006

Supermarket Packaging Changes

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Nestea changed the look of their 20oz and 2 liters and stuff

Old - New

nesteal.jpg

Definite upgrade just cause the old packaging used gray, which I usually associate with diet, so that didnt make much sense to me.

You're so right. I only buy diet iced tea, and I grabbed that old bottle a ton of times thinking it was diet. Luckily I almost always caught it before paying.

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On the first page, I noticed a comment (old now, but felt like chiming in on it) that stated companies are seemingly shifting towards the 'generic' look now. I've noticed this too, and fresh out of hours upon hours of psychology and marketing classes, I have a theory: we're drawn to store brand immediately because of the price difference. Often times, a company like Kraft manufactures store brands for grocery stores, anyway. A business deal like that is surely backfiring now, seeing as how several grocery chains sell their products like hotcakes (Lucerne at Safeway is a great example). It's all about perception: what we see is our reality. A more 'generic' looking package says 'affordable.' Call me crazy, but it's highly likely.

And a fun aside to the perception is reality comment: Smirnoff beat Grey Goose in a blind taste test that I watched a case study on. It's amazing what kind of power brand equity and perception can hold for a company.

/marketing nerd rant

I agree, the recent switch over on the Giant store brand (and stop & shop and the other giant chain too) items is proof of this, as the packaging before would resemble what the item was trying to be. And now the new packaging all share the same design, just with different colors and such.

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I've been noticing Coca-Cola 16oz bottles with an enlarged logo on them. Diet Coke bottles also have the logo enlarged.

IMG_0056.jpg

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I've been noticing Coca-Cola 16oz bottles with an enlarged logo on them. Diet Coke bottles also have the logo enlarged.

IMG_0056.jpg

TATC Coke.

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The enlarged Coke logos are on the 16oz. bottles only. Wonder if they thought big logo - small bottle made a difference.

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I'm not sure if this exactly fits into this topic (but it certainly does not deserve its own). Anyway, I had a job working at a Safeway grocery store for about 6 months until i quit a month or two ago, as you can imagine I observed a lot of different packaging changes. But this one stood out to me, I've been meaning to post it here for a long time but i am only now just getting to it.

So it must have been late last year, there was this big kosher display in the back of the store that had common products but they were kosher. I was putting back this bag of Lays potato chips when I noticed something odd.

0429112330.jpg

I don't know packaging labels by heart but something didn't seem right. I looked both ways for my manager and then took a picture and made my way over to where the rest of the chips were. I found what I thought i would find, a bad of the same kind of Lays that was not kosher.

0429112304.jpg

Notice how the Y on the kosher product has a loop and the non-kosher product doesn't? Why is this? Do they seriously find it necessary to make such a small change? is there another reason that I don't know about? Can anyone shed some light on this mystery?

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Cheer detergent has changed their packaging design. Again.

Old (I think this is the previous design):

cheer-detergent.jpg

New:

packshot.jpg

If you do a Google image search for "cheer detergent," you'll see how many different designs that Cheer has used.

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I'm not sure if this exactly fits into this topic (but it certainly does not deserve its own). Anyway, I had a job working at a Safeway grocery store for about 6 months until i quit a month or two ago, as you can imagine I observed a lot of different packaging changes. But this one stood out to me, I've been meaning to post it here for a long time but i am only now just getting to it.

So it must have been late last year, there was this big kosher display in the back of the store that had common products but they were kosher. I was putting back this bag of Lays potato chips when I noticed something odd.

0429112330.jpg

I don't know packaging labels by heart but something didn't seem right. I looked both ways for my manager and then took a picture and made my way over to where the rest of the chips were. I found what I thought i would find, a bad of the same kind of Lays that was not kosher.

0429112304.jpg

Notice how the Y on the kosher product has a loop and the non-kosher product doesn't? Why is this? Do they seriously find it necessary to make such a small change? is there another reason that I don't know about? Can anyone shed some light on this mystery?

When I was abroad in India and Germany I only saw the curly Y.

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2 changes.

1) Gatorade, dont have a pic but basically the G bolt logo is a but smaller and now outlines in dark grey, so gatorade still looks mediocre, to me it suffers the same problem the old nestea 20oz's did, it uses GRAY as its label color, so all of them look diet! I have to really make sure I dont get the G2 ones since they taste worse. So the regular gatordes should either be green or the color of the drink! G2 can stay gray.

2)There seems to be now 1.25 liters of coke products. really? Theres the .5 liters, 20oz, 1 liters, 2 liters. and now 1.25 liters?

So heres a pic, which ALSO shows a NEW label for Seagram's Ginger Ale!

coke125bottles.png

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2 changes.

1) Gatorade, dont have a pic but basically the G bolt logo is a but smaller and now outlines in dark grey, so gatorade still looks mediocre, to me it suffers the same problem the old nestea 20oz's did, it uses GRAY as its label color, so all of them look diet! I have to really make sure I dont get the G2 ones since they taste worse. So the regular gatordes should either be green or the color of the drink! G2 can stay gray.

2)There seems to be now 1.25 liters of coke products. really? Theres the .5 liters, 20oz, 1 liters, 2 liters. and now 1.25 liters?

So heres a pic, which ALSO shows a NEW label for Seagram's Ginger Ale!

coke125bottles.png

Edit: Quick Google search shows that the 1.25L size was for Coke's 125th anniversary. So where ever you are, Coke must be the bottler and distributor for Dr Pepper.

Edited by OMMF

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I know coke bottles dr pepper here, also this is the first time seein this here (philly)

Also, still Seagrams is sportin a new label, its had the same on for what since the 90s? or whenever?

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I've been noticing Coca-Cola 16oz bottles with an enlarged logo on them. Diet Coke bottles also have the logo enlarged.

IMG_0056.jpg

TATC Coke.

TATCoke

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Corona has a new bottle with a full-bottle picture design replacing the classic label

corona3.jpg

I don't really like it. The old one was iconic and was unmistakably Corona. This looks more like some sort of wine cooler.

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Corona has a new bottle with a full-bottle picture design replacing the classic label

corona3.jpg

I don't really like it. The old one was iconic and was unmistakably Corona. This looks more like some sort of wine cooler.

Get them while you can, they'll be collectibles soon. Backlash is gonna be harsh.

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Corona has a new bottle with a full-bottle picture design replacing the classic label

corona3.jpg

I don't really like it. The old one was iconic and was unmistakably Corona. This looks more like some sort of wine cooler.

Get them while you can, they'll be collectibles soon. Backlash is gonna be harsh.

They are/were Limited Editions,

"The objective of the campaign is to help consumers find their happy place, wherever and whatever that may be. The designs reflect Corona?s personality as an approachable, confident, smart, timeless, easy going and fun loving premium quality brand. The goals of the packaging design were to increase visibility at retail, drive the intent to purchase and create WOW and it worked. The brightly coloured bottles are generating a lot of curiosity and appeal. The new designs also elevate Corona above the crowd of "me too" beer brands that are flooding the market."

-Shikatani Lacroix President Jean-Pierre Lacroix

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It's not a great picture but they made the Hawaiian Punch mascot more "human"

21081112030601.jpg

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It's not a great picture but they made the Hawaiian Punch mascot more "human"

21081112030601.jpg

while not on the packaging, Planters has been using a more 'real' version of Mr. Peanut.

planters1.jpg

i don't know what it is but i really prefer the cartoon drawing here. I just don't like the computer generated version of it. it just seems lifeless and not as iconic.

planters-peanuts.jpg

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It's not a great picture but they made the Hawaiian Punch mascot more "human"

21081112030601.jpg

while not on the packaging, Planters has been using a more 'real' version of Mr. Peanut.

planters1.jpg

i don't know what it is but i really prefer the cartoon drawing here. I just don't like the computer generated version of it. it just seems lifeless and not as iconic.

planters-peanuts.jpg

and creepy to boot!

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Corona has a new bottle with a full-bottle picture design replacing the classic label

corona3.jpg

I don't really like it. The old one was iconic and was unmistakably Corona. This looks more like some sort of wine cooler.

Get them while you can, they'll be collectibles soon. Backlash is gonna be harsh.

The best part is you can still see and feel the printed-on labels underneath the full wraps.

#OhGodWhyDidIBuyTheseIHateCorona

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Corona has a new bottle with a full-bottle picture design replacing the classic label

corona3.jpg

I don't really like it. The old one was iconic and was unmistakably Corona. This looks more like some sort of wine cooler.

Get them while you can, they'll be collectibles soon. Backlash is gonna be harsh.

The best part is you can still see and feel the printed-on labels underneath the full wraps.

#OhGodWhyDidIBuyTheseIHateCorona

They are doing it again.

This time in select markets and the labels feature six teams from Mexican First Division.

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