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LA Clippers Rebrand


raysox

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Really quick concept here. Total, it took about 4 hours to complete start to finish. The new logos are god awful. Very rarely do I see a logo that makes me want to completely rebrand them to cleanse my palette, but it happened yesterday.


A Clipper is a fast ship. There is imagery in there, but they never use it. I started sketching a logo in class yesterday of a wavy circle with a ship peaking into frame and some sails going out. I made it pretty quickly on my computer after some tweaks. I want people to realize what it is after looking at it after a while. The script is the Toledo Mud Hens font with some thick outlines. I also didn'[t want to bunch up the set with a bland LA logo, so what I did was make LA in maritime alphabet letters to put under the back collar.


The jerseys are new too. I never do basketball concepts, so I didn't have a template. I made a basketball one from my soccer template. Nike is taking over the NBA contract in a few seasons, so I made sure I used them. The home and away are based on the Louisville March Madness uniforms this year. The alternate I chose light blue over navy because it would be more unique.


Clippers2.png


Clippers3.png


Clippers5.png

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This is probably the only reason I've gone on twitter the past few days, just to see this. On the logo, my one complaint is that I don't like how the front of the ship comes to a point and thins out so much. I think that if you added another anchor point to square off the end, it'll look better and not as thin. Also, the numbers are a little tough to read on the alt, I would add a white stroke around the blue outline to give it some contrast. The 3 and 2 look a little far apart, but maybe that's just me.

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I really like the font for the word-mark.

It might be a tad busy for the numbers but they look o.k.

The unis are really sharp.

Great use of the nautical flags to spell out "L A" (quite nauty...very cool).

I like the logo although I feel there could have been some detail in the ship silhouette. ( sails and side planks).

Definitely enter this in the UniWatch contest. (Today is the deadline)

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What's this? An NBA logo without a basketball in it?? In all seriousness though, this looks fantastic. I think the primary logo is my favorite aspect as it uses the colour scheme in a perfectly balanced fashion.

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This is beautiful, no complaints, and I see you now have a basketball template, will you release this template?

More than likely! I wanna play with it a little first but I made it for every one. Thanks all around everyone, I really liked doing this concept and it blew up my Twitter notifications.

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My only gripe here is that the outline is a little too thick on the letters. It's specifically noticeable on the white and blue jerseys, as the red just doesn't quite separate enough from the navy...the letters are a little difficult to make out.

That said, I love the idea. I was excited to actually see this once I caught your tweet last night. Good stuff, as usual.

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Ohhhh man, that's good. The main logo. the alternates, the wordmarks and unis... all incredible.

You illustration style is very cool. I would serisouly buy merch with those logos, and I don't even like the NBA.

I guess the good thing about horrible rebrands is that we get to see lots of amazing concepts from designers online.

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