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New Yahoo Logo

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I just saw this and was like... really???

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I wish the Y! was aligned, but whatever.  It's fine.

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Surprisingly, I like it. It seems like a clever, simple logo, instead of “font —-> helvetica ——> done”. The italicized characters give it some life, and they fit together for what I assume will be the app icon. You can’t deny having a little square representation of your brand is important these days. And I don’t know if this is intentional, but my favorite part is that the y being the way it is mimics the way exclamation marks are done ¡en español!

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Is this the third logo in the last fifteen years? I remember they had a "toonish-looking" one before their previous thinner wordmark.

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1 hour ago, Dolphins Dynasty said:

Is this the third logo in the last fifteen years? I remember they had a "toonish-looking" one before their previous thinner wordmark.

4 if you include said toonish logo changing from red to purple.

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Having Y! stand out should be a thing for Yahoo.

 

The lowercase trend does not work for them. 

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I really, really like it. The exclamation point doubling as a slash is a great touch for an internet company.

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