Sec19Row53 Posted October 9 Share Posted October 9 Slated to roll out next year, it will no longer be Mtn Dew, but it will revert to Mountain Dew. Pepsico is trying to bring back the emphasis on citrus and downplay the energy aspect due to falling sales. https://www.cnn.com/2024/10/09/food/mountain-dew-new-logo-packaging/index.html 1 Quote It's where I sit. Link to comment Share on other sites More sharing options...
Ben5 Posted October 9 Share Posted October 9 i like it! Quote Link to comment Share on other sites More sharing options...
GrayJ12 Posted October 9 Share Posted October 9 It's interesting because in other parts of the world, they kept the "Mountain Dew" spelling with the current logo. It feels like a combo of the style of the retro logo and the can designs of the current branding. Quote Link to comment Share on other sites More sharing options...
Ferdinand Cesarano Posted October 9 Share Posted October 9 3 hours ago, Sec19Row53 said: Slated to roll out next year, it will no longer be Mtn Dew, but it will revert to Mountain Dew. Pepsico is trying to bring back the emphasis on citrus and downplay the energy aspect due to falling sales. https://www.cnn.com/2024/10/09/food/mountain-dew-new-logo-packaging/index.html If they really wanted to downplay the "energy" aspect of Mountain Dew, they would reduce the drink's caffeine, which is 54% higher than in Pepsi-Cola. 1 Quote Link to comment Share on other sites More sharing options...
kmccarthy27 Posted October 9 Share Posted October 9 I am surprised they dont release this nationwide to downplay the caffeine more Quote Link to comment Share on other sites More sharing options...
Sec19Row53 Posted October 9 Author Share Posted October 9 7 minutes ago, kmccarthy27 said: I am surprised they dont release this nationwide to downplay the caffeine more Diet Mountain Dew isn't even nationwide (based on personal experience trying to find it when traveling for work), so I don't think that's gonna happen. 1 Quote It's where I sit. Link to comment Share on other sites More sharing options...
kmccarthy27 Posted October 9 Share Posted October 9 27 minutes ago, Sec19Row53 said: Diet Mountain Dew isn't even nationwide (based on personal experience trying to find it when traveling for work), so I don't think that's gonna happen. I think they tried to replace it with Mountain Dew Zero Sugar, but it was totally not the same, so some places sell one or the other and some sell both. Quote Link to comment Share on other sites More sharing options...
Cujo Posted October 9 Share Posted October 9 New logo to save y'all a click 8 1 Quote Link to comment Share on other sites More sharing options...
GrayJ12 Posted October 10 Share Posted October 10 21 hours ago, Sec19Row53 said: Diet Mountain Dew isn't even nationwide (based on personal experience trying to find it when traveling for work), so I don't think that's gonna happen. I prefer drinking DMD than any Pepsi drinks when I go to PepsiCo restaurants, but over the past few years I've seen more and more of these restaurants phase out DMD for specific flavors. KFC has Sweet Lightning, Applebee's has Dark Berry Bash, Buffalo Wild Wings has Legend, etc. It looks like PepsiCo is wanting Mountain Dew Zero Sugar to phase out Diet Mountain Dew, but thankfully most of the gas stations where I am from still have Diet Dew. Quote Link to comment Share on other sites More sharing options...
Dynasty Posted October 10 Share Posted October 10 Bringing "Mountain" back is a good move, but I've never cared for 3-D-esque kind of logos. I think the 1996 version would've worked pretty good as a blueprint. Worth pointing out that the 1969 version made me read it as "Kountain Dew" because my eyes always look to the top left when I'm about to read a lettered logo. 1 Quote Link to comment Share on other sites More sharing options...
seasaltvanilla Posted October 13 Share Posted October 13 I like the personality of the 1969 logo. 1 Quote Link to comment Share on other sites More sharing options...
mcj882000 Posted October 15 Share Posted October 15 On 10/9/2024 at 3:36 PM, Cujo said: New logo to save y'all a click Very nice; I still prefer the '69 logo myself, but I do definitely get a similar vibe to the '96 version, feels like a modernization of that one, which I'm still in favor of. The kicker is I don't even like Mountain Dew as a drink, but before 2009 they always had really good branding, and it's nice to see that come back. Quote Link to comment Share on other sites More sharing options...
FrutigerAero Posted Saturday at 08:50 AM Share Posted Saturday at 08:50 AM On 10/9/2024 at 7:08 AM, Sec19Row53 said: Slated to roll out next year, it will no longer be Mtn Dew, but it will revert to Mountain Dew. Pepsico is trying to bring back the emphasis on citrus and downplay the energy aspect due to falling sales. https://www.cnn.com/2024/10/09/food/mountain-dew-new-logo-packaging/index.html In true Mandela effect fashion, despite Mtn Dew being the soda everyone raved about in high school, I don't remember it being entitled "MTN DEW". Quote Link to comment Share on other sites More sharing options...
gsn93 Posted Saturday at 12:29 PM Share Posted Saturday at 12:29 PM 3 hours ago, FrutigerAero said: In true Mandela effect fashion, despite Mtn Dew being the soda everyone raved about in high school, I don't remember it being entitled "MTN DEW". Are you from outside the US? Most markets internationally still used the full name. Quote Link to comment Share on other sites More sharing options...
CS85 Posted yesterday at 02:32 PM Share Posted yesterday at 02:32 PM I'm a Diet Mountain Dew/MD Zero guy, and have been for years and years. I'm glad they've brought the mountain back. As for the rest of their marketing/branding, it's fine. 1 Quote Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
Olmec Posted yesterday at 03:16 PM Share Posted yesterday at 03:16 PM I like it Quote Link to comment Share on other sites More sharing options...
Sec19Row53 Posted 23 hours ago Author Share Posted 23 hours ago 1 hour ago, CS85 said: I'm a Diet Mountain Dew/MD Zero guy, and have been for years and years. I'm glad they've brought the mountain back. As for the rest of their marketing/branding, it's fine. I'm also a Diet Mountain Dew guy. I can't drink Mountain Dew Zero because it tastes too sweet to me. It tastes much more like regular Mountain Dew than Diet Mountain Dew does Quote It's where I sit. Link to comment Share on other sites More sharing options...
CS85 Posted 22 hours ago Share Posted 22 hours ago 1 hour ago, Sec19Row53 said: I'm also a Diet Mountain Dew guy. I can't drink Mountain Dew Zero because it tastes too sweet to me. It tastes much more like regular Mountain Dew than Diet Mountain Dew does It's too jarring to try a regular Dew anymore. It's like syrup, practically. 2 Quote Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
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