jkrdevil Posted July 22, 2005 Share Posted July 22, 2005 Ok, it hasn't been unvieled yet but it should be at the press conference later today (friday). So I figured to start a thread for it. I've been looking for leaks but haven't found it. I have read that there will be a new logo. Bob McKenzie metioned it in a June 30th article on tsn.ca. Scott Burnside metioned this in a June 22 article.The campaign, which will also include a subtly redesigned NHL logo, will likely begin in earnest sometime in August building toward the start of the 2005-06 season. That's assuming, as most hockey observers have, that a deal is completed sometime early in July.So we know there will be a new logo and and that it will probably be a subtle change which will probably piss a bunch of people here off. We shall find out at 4 o'clock. Link to comment Share on other sites More sharing options...
timmy b Posted July 22, 2005 Share Posted July 22, 2005 it's on page c-1 of today's (7/22/05) usa today. the "sash" for the nhl now runs from lower left to upper right instead of the normal upper left to lower right.the orange is gone. the sash and "nhl" is white. the shield remains black, with white and some sliver sheen trim.it's the first major overhaul of a league logo (discounting the cfl) in n.a. sports since the nba adopted the "jerry west" logo circa 69-70.do NOT like it.how far back does the nhl logo go? iirc, i have seen it in ancient photos of nhl refs when they wore the off-white v-neck sweater (with dress shirt and neck tie) in the late 20's!!tb Link to comment Share on other sites More sharing options...
scooter13 Posted July 22, 2005 Share Posted July 22, 2005 As much as I might not like it, I am just happy that the NHL is back. They could have replaced the old logo with an outline of Carmen Miranda on skates and I really wouldn't care at this point. Detroit Dragons - 2010 ULL Gait Cup ChampionsDetroit Cougars - 2010 and 2011 WAFA Wills Cup Champions Link to comment Share on other sites More sharing options...
IceCap Posted July 22, 2005 Share Posted July 22, 2005 it's on page c-1 of today's (7/22/05) usa today. the "sash" for the nhl now runs from lower left to upper right instead of the normal upper left to lower right.the orange is gone. the sash and "nhl" is white. the shield remains black, with white and some sliver sheen trim. could you scan it/take a digital pic? PotD 26/2/12 1/7/15 2020 BASS Spin the Wheel, Make the Deal Regular Season Champion 2021 BASS NFL Pick'em Regular Season Champion Link to comment Share on other sites More sharing options...
Cujo Posted July 22, 2005 Share Posted July 22, 2005 I'm looking at USAToday.com and see nothing so far.This should be interesting. Link to comment Share on other sites More sharing options...
DEAD! Posted July 22, 2005 Share Posted July 22, 2005 I see nothing either. But this is an interesting read:http://www.usatoday.com/sports/baseball/mi...ith-night_x.htm I saw, I came, I left. Link to comment Share on other sites More sharing options...
EvelethMN Posted July 22, 2005 Share Posted July 22, 2005 The new NHL logo is now posted on NHL.com.Not sure how to paste it in here.....www.nhl.com Link to comment Share on other sites More sharing options...
Mike2025 Posted July 22, 2005 Share Posted July 22, 2005 From NHL.comNot what I expected, but still looks nice. Link to comment Share on other sites More sharing options...
philly97flyer Posted July 22, 2005 Share Posted July 22, 2005 If they would have kept it going the same way, I actually would have liked it. This just looks backwards. Ironic, considering the current state of the league. Link to comment Share on other sites More sharing options...
Sterling84 Posted July 22, 2005 Share Posted July 22, 2005 I like it.I wish it was still orange. Heck, I wish they hadn't even touched it. But I wish a lot of things.Given how bad it could've been....I think it looks really nice. The Official Cheese-Filled Snack of NASCAR Link to comment Share on other sites More sharing options...
DEAD! Posted July 22, 2005 Share Posted July 22, 2005 The way text is set up will take some getting used to for me. But design wise, it's very nice. I prefer the orange, but at least the shield is still there. I saw, I came, I left. Link to comment Share on other sites More sharing options...
tater Posted July 22, 2005 Share Posted July 22, 2005 I like it.I wish it was still orange. Heck, I wish they hadn't even touched it. But I wish a lot of things.Given how bad it could've been....I think it looks really nice. It's a sad state of affairs when this is a ringing endorsement for the NHL. Link to comment Share on other sites More sharing options...
DEAD! Posted July 22, 2005 Share Posted July 22, 2005 I like it.I wish it was still orange. Heck, I wish they hadn't even touched it. But I wish a lot of things.Given how bad it could've been....I think it looks really nice. It's a sad state of affairs when this is a ringing endorsement for the NHL. hey it could be worse.... I saw, I came, I left. Link to comment Share on other sites More sharing options...
Dilbert Posted July 22, 2005 Share Posted July 22, 2005 Well I rather have the Brewers glove anyday over the ABAs Charlotte KrunkThat new NHL logo will have to grow on me first. The Orange in the sheild was the only one I knew Signature intentionally left blank Link to comment Share on other sites More sharing options...
mustangdmg Posted July 22, 2005 Share Posted July 22, 2005 The fonts are different. The Arizona High School Helmet Project Link to comment Share on other sites More sharing options...
otherwilds Posted July 22, 2005 Share Posted July 22, 2005 Now that they have no TV deal they dropped the orange no they can save on printing costs, heck the CBA went from 150 pages to over 600. Link to comment Share on other sites More sharing options...
Cujo Posted July 22, 2005 Share Posted July 22, 2005 I kinda wish they had thrown some color into it and kept the sash the same.Not an upgrade, but not a downgrade either. Link to comment Share on other sites More sharing options...
turbo ninja Posted July 22, 2005 Share Posted July 22, 2005 Think of the change caused by the new orientation of the sash - your eyes track up rather than down, and I'm sure some design theory says that kind of eye movement subconsciously implies success/potential/strength rather than the negative connotations of a logo that leads your eyes downward.I'm happy to see that they didn't go overboard with the gradient, using it only on the beveled contours of the border.Do you think they'll leave it monochromatic, or maybe change up the color scheme to match where/how it's being applied like MLB does with the logo on the backs of caps/jerseys? I wouldn't be surprised to see it rendered in blue and red for the Habs but in green and yellow for the Stars, etc.The typeface reminds me of the logotype used for Gary Fisher bikes (compare the H): Link to comment Share on other sites More sharing options...
OHLArenaGuide Posted July 22, 2005 Share Posted July 22, 2005 Not happy. The logo is OK, but... when your brand is already so damaged, why risk alienating your existing fan base? A new logo isn't going to bring in one new fan, but it very easily could alienate a couple old ones. Link to comment Share on other sites More sharing options...
jkrdevil Posted July 22, 2005 Author Share Posted July 22, 2005 It looks wierd. Maybe because I'm used to the oragne and black logo. I think I would like it if they kept the same direction.That font been popular in sports lately. Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.