WhoDey42 Posted March 24, 2006 Share Posted March 24, 2006 I just saw that Spike TV is getting rid of their "wussy" looking cursive "Spike" logo and going with a more masculine logo. Along with the slogan of "Get More Action"Old logo:New logo:Spike TV: Now Even More ManlyCable network drops cursive logo, rebrandsBack in the summer of 2003, when America was familiarizing itself with a new kind of guy known as the metrosexual, Spike TV launched itself as the "first network for men." The network certainly had some manly bona fides -- James Bond movies, pro wrestling, grown-up cartoons -- but it also had a problem.That would be its logo, a cursive rendering of the word "Spike" that one TV critic described as "flowing, kind of wussy script." Albie Hecht, then president of the network, defended it, saying "There's a lot of manly logos out there that use that cursiveness, and to me, that signature is a way of talking about personality and I love it."Two-plus years later, though, "metrosexual" is no longer a buzzword and Spike is rebranding itself as, well, even more masculine than it was before. The network on Wednesday unveiled a new, more aggressive logo that it says will stand "in stark contrast with the cursive lettering ... of the past." The new logo, along with the cheeky, double-entendre tagline of "Get More Action," will be seen on-air starting in May."Spike is an entertainment brand dedicated to men. We are a destination that will inspire and define men through bold, action-packed original entertainment," says Niels Schuurmans, creative director at Spike. "We feel our brand positioning and new logo reflect that, and are dedicated to helping our audience 'Get More Action.'"The image makeover goes along with some programming initiatives at the network, including a renewal of Spike's deal with the Ulimate Fighting Championship and the launch of the network's first original scripted series, "Blade," in June. Reruns of "The Shield" started airing on the network this month, and Spike will also become the home of the "Star Wars" movies in 2008."Be it action in its conventional meaning, to action on the tables in Las Vegas, to action in the Octagon for a mixed martial arts fight, guys can expect a constant stream of action programming on Spike TV," general manager Kevin Kay says.http://www.zap2it.com/tv/news/zap-spiketvr...ap-tv-headlinesI never really thought of Spike TV's logo being "wussy" and this new logo is kinda boring if you ask me. Link to comment Share on other sites More sharing options...
bear69designs Posted March 24, 2006 Share Posted March 24, 2006 I thought the original logo was supposed to suggest a grafitti tag, but as it was executed it always seemed a little weak, to me.I like the new one, but I'd like to see a non-gradient/solid color version. Link to comment Share on other sites More sharing options...
LMU Posted March 24, 2006 Share Posted March 24, 2006 Good heavens, that network has an identity crisis.The Nashville Network->The National Network->Spike TV->Spike with new logo.JUST PICK SOMETHING ALREADY! Link to comment Share on other sites More sharing options...
Cujo Posted March 24, 2006 Share Posted March 24, 2006 I never quite got what was so great about the first Spike logo. To me is seemed very generic. I'll call this new logo an upgrade. Link to comment Share on other sites More sharing options...
eRay Posted March 24, 2006 Share Posted March 24, 2006 i was just watching Spike and saw the 'old' logo on the lower right hand side... but i like the newer logo alot more. seems like spike tv is trying to cash in on spike lee's name. oh wait, mr. lee already figured that out. Link to comment Share on other sites More sharing options...
winters in buffalo Posted March 24, 2006 Share Posted March 24, 2006 I didn't see a problem with the old one. I saw it as grafiti, too. The new one is decent, and certainly "manly". If I didn't know it was for a TV station, I'd assume it was a power tool emblem. Hate the gradient effect, I wonder if they have a clean version for on-screen use. Link to comment Share on other sites More sharing options...
CS85 Posted March 24, 2006 Share Posted March 24, 2006 Upgrade on the logo, but I've never been a fan of the network. Quote "You are nothing more than a small cancer on this message board. You are not entertaining, you are a complete joke." twitter Link to comment Share on other sites More sharing options...
WhoDey42 Posted March 24, 2006 Author Share Posted March 24, 2006 Upgrade on the logo, but I've never been a fan of the network. I havent been a big fan of the network either, but they are getting a little better. They have the reruns of The Shield and CSI now (2 great shows). They have UFC, which is fun to watch sometimes. They have all the James Bond movies and they're getting all the Star Wars movies in 08. It says that they're going to start having new original shows too, so we'll see how those turn out. Link to comment Share on other sites More sharing options...
Ez Street Posted March 24, 2006 Share Posted March 24, 2006 I watch Star Trek: Deep Space Nine everyday at lunch. I never liked the show, until I saw the later episodes with the Dominion War. It's ok. Something to watch during lunch. Unlike yh, who watches his "Stories". @DavidStreeter Link to comment Share on other sites More sharing options...
eRay Posted March 24, 2006 Share Posted March 24, 2006 they also show macgyver episodes in the morning. those really take me back, and are the only reason i watch the network. Link to comment Share on other sites More sharing options...
MrAsterisk Posted March 24, 2006 Share Posted March 24, 2006 I like it. Not better than the old one, but I like it.I'm sure they have a simpler one (with no gradient or border) for the standard opaque display during broadcasts. Then, I have a feeling, it will look less like a power tool emblem, as winters in buffalo stated, and more like sort of military honor.By the way, to lmupepbander, there was a stage when it was called "The New TNN," if I remember correctly.P.S.: Putting the "insert" key next to the spacebar on this laptop was an absolutely terrible idea by Compaq. Link to comment Share on other sites More sharing options...
BadSeed84 Posted March 24, 2006 Share Posted March 24, 2006 yea about a year after it changed to the national network, TNNit was called the NEW tnn, it woudl be called that until it would change into spike tv Link to comment Share on other sites More sharing options...
fiasco! Posted March 24, 2006 Share Posted March 24, 2006 what a terrible logo for a terrible network.looks like something i'd see on the front of an 18-wheeler.lame. LinkedIn Link to comment Share on other sites More sharing options...
otherwilds Posted March 24, 2006 Share Posted March 24, 2006 looks like something i'd see on the front of an 18-wheeler. Great comparison, I was thinking UPS knock off or gun/paramilitary store.Pretty blah logomark Link to comment Share on other sites More sharing options...
Jigga Posted March 24, 2006 Share Posted March 24, 2006 There was nothing "wussy" about the old logo. It's funny Joel said something about 18 wheelers because it screams mudflaps to me. Downgrade. On January 16, 2013 at 3:49 PM, NJTank said: Btw this is old hat for Notre Dame. Knits Rockne made up George Tip's death bed speech. Link to comment Share on other sites More sharing options...
JH42XCC Posted March 24, 2006 Share Posted March 24, 2006 The new logo is nice, but IMO, I think its a little too "macho"! Therefore, I like the old logo the best; there's nothing "wussy" about it! Link to comment Share on other sites More sharing options...
TNT44 Posted March 25, 2006 Share Posted March 25, 2006 I like the new logo but I didn't see anything wrong with the old logo. I stopped watching the network when they stopped showing SlamBall. Link to comment Share on other sites More sharing options...
Gary Posted March 25, 2006 Share Posted March 25, 2006 I like the new logo, at least it's not the "NEW TNN" logo. Btw I stopped watching when they became rerun central, if they really want to improve viewers bring in Magnum PI and The A Team Link to comment Share on other sites More sharing options...
logodawg Posted March 25, 2006 Share Posted March 25, 2006 I like the new logo, at least it's not the "NEW TNN" logo. Btw I stopped watching when they became rerun central, if they really want to improve viewers bring in Magnum PI and The A Team I think techically TV Land has that title. I once had a car but I crashed it. I once had a guitar but I smashed it. I once, wait where am I going with this? Link to comment Share on other sites More sharing options...
Gary Posted March 25, 2006 Share Posted March 25, 2006 I like the new logo, at least it's not the "NEW TNN" logo. Btw I stopped watching when they became rerun central, if they really want to improve viewers bring in Magnum PI and The A Team I think techically TV Land has that title. true, but TNT and Spike TV in the daytime are close behind Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.