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Myrtle Beach Pelicans Unveil New Look (merged)


Brian in Boston

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Here's a comparison, old and new.

oldandnew.jpg

On the whole, I really like it. I love the primary logo, and I like the sleeve patch without words. A mascot facing away from the viewer shouldn't work, but this one does somehow. And it's a great name - I have long been of the opinion that the New Orleans Zephyrs should adopt it.

Don't really like the home cap logo - looks unfinished.

I really don't like the road cap logo. The "MB" looks too handwritten.

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On the whole, I really like it. I love the primary logo, and I like the sleeve patch without words. A mascot facing away from the viewer shouldn't work, but this one does somehow. And it's a great name - I have long been of the opinion that the New Orleans Zephyrs should adopt it.

Won't happen, as Tom Benson owns the rights to the name "New Orleans Pelicans" and has quashed all attempts by the Zephyrs to put the state bird on their ID package. As a result, the Zephyrs have the state rodent, orange teeth and all... <_<

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Anybody else getting a San Diego Chargers vibe?

Interesting you would say that, because in the press release, they mention that the "Pelican Blue" (the lighter Blue) is a unique color in professional sports. Last night, I sent the Pelicans' front office an email with a list of eight other current teams in professional sports who use that same exact Pantone color...including the San Diego Chargers throwback uniforms.

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Upon the first look, I was disappointed. But after reading the rationale for the new package, I liked it more. The way that the pelican is drawn looks like more of a sketch/illustration that would appear on a resort's pamphlet than a typical logo, and that works given the location. The MiLB is known for being unconventional with its names and logos, and this is just another addition.

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I was hoping for better work from Plan B. They have dissappointed me with this piece. It has an amateurish feel to it. I think it is the thin lines throughout the logo and especially the pelican's body. Could have been so much more.

Exactly how I feel... doesn't look pro at all... almost like they threw it to an intern or something.

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It's kind of an upgrade, although I really wasn't a fan of the current identity. The pelican is a much better rendering than the previous version. The script font is not very legible from a distance, and I don't like the pinlines inside the primart script.

Definitely not the best thing to come from Plan B. This is quite the proficient company, all of a sudden. Maybe they're spreading themselves too thin.

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