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University of West Florida Argonauts new logo


Waffles

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First of all...I never thought I'd see the day when anything about UWF showed up anywhere in this place.

Second of all...this tells me the school finally decided to break out of Donald Sterling mode and spend some friggin' money. I know the student community had been pushing for years to freshen up their athletic identity...though I wasn't expecting a complete overhaul, especially of this nature.

And now that I see that they've done it...Imma go ahead and say it: I don't like it. Not nann bit.

Don't get me wrong...the artwork is nice. It's decently rendered. But there is nothing about this that even remotely conjures any connotations to either Pensacola or West Florida. And as an alum (sort of) and native of the place, I think I'd know.

Start with the most obvious (to me)...either the school's changing its color schematic from the royal and kelly I knew to two blues, a lighter green, and silver, or whoever did this had free leeway to alter the colors as they please(d). Something in the face ain't looking right...it looks like either the dude looks sad or worried. In looking at the hand holding the sword...is it just me or is something off about the line from the handle to the sword? Seems as if the handle is bent, if you see what I mean. The other thing is this...remove the "Argonauts" from the bottom, and one would just as soon assume that UWF's athletic nickname was "Spartans" (not that the old logo was unambiguous in that regard).

However, I can't pin all this on whoever produced this, since ultimately someone in UWF's athletic director's office had to sign off on this.

I really kinda wish they had stuck with an idea I pitched to them during the short time I was there...an updated version of the side-profile Argo's head, only facing left, to convey the "west" a little better (topographically speaking, west is to the left). But for some silly reason, at that time, the school wasn't trying to invest any $ into overhauling their athletic identity. Guess they finally changed their mind after nine years. Suppose I'll give them props for that, at least.

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I know the statement that if you take the nickname out from the logo that someone would mistake the school nickname for Spartans, well um, since they are part of Greek mythology before the Trojan war, they would be wearing the same armor thus looking the same as a spartan would look.

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I'm guessing this is Phoenix's work judging by how similar this logo looks to our logo.

Who designed the new marks?

Rickabaugh Graphics of Ohio, a specialist in athletic logo design, was employed to design the marks with input from University staff. Rickabaugh Graphics has developed sports logos for colleges across the nation, including several of our sister institutions in Florida and members of the Gulf South Conference.

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So if I'm reading the logo correctly, West Florida is a school of plumbing. All those bevels on gray letters makes them look like pipes. With angry goth details. The combination of lead pipes, death metal serifs, and classical Greek soldiery makes for a jarring jumble of a logo, more juxtaposition than design.

Also, as much as I'm a fan of the colors, the silver here rubs me the wrong way. The argonauts of antique lore were searching for gold, and they were heroes of the bronze age, so naturally West Florida uses silver as a color.

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I know the statement that if you take the nickname out from the logo that someone would mistake the school nickname for Spartans, well um, since they are part of Greek mythology before the Trojan war, they would be wearing the same armor thus looking the same as a spartan would look.

I'm full aware of that.

I suppose my major point of contention is this: while Argonauts were essentialy Spartan warriors, their name came from the ship they took to go find the Golden Fleece (?), called the Argo, so, in a way, that essentially makes them nautical Spartans, or, well, "Argo" nauts. (Etymologically speaking, naut coming from the word "nautis", which I believe birthed the word "nautical", referring to sailors and, in more recent times, "navigator", if one wants to take the words "aeronaut", "astronaut", or "cosmonaut" into consideration).

So, in essence, save for the shape that encloses the word "Argonauts", if one wants to view that through such an abstract scope, it's the lack of anything dealing with a ship or water that kills it for me, since both of which are plentiful in the Pensacola area (well, actual "ships" maybe not so much, but there's plenty of boats ^_^).

And that's where my main issue lies.

(For those thinking this may be a bit much or "overthinking", understand this is how my brain works...I think this deep into things. It's both a blessing and a curse.)

So if I'm reading the logo correctly, West Florida is a school of plumbing. All those bevels on gray letters makes them look like pipes. With angry goth details. The combination of lead pipes, death metal serifs, and classical Greek soldiery makes for a jarring jumble of a logo, more juxtaposition than design.

:thumbs up: Buc likes this.

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I didn't even know there was a UWF. The State of Florida has so many freakin' schools!

FloridaSchools.png

This isn't even all of them. There are still 9 or more plus Community Colleges.

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Logo is alright, wordmark is decent. The facial area, specifically the eyes need improvement.

On another note, the Dallas Mavericks should adopt this color scheme, maybe sans the royal blue.

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I didn't even know there was a UWF. The State of Florida has so many freakin' schools!

This isn't even all of them. There are still 9 or more plus Community Colleges.

Try the State of New York, then. Between all the SUNYs, community colleges, and private schools, it'll make your head spin :P

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