BeerMe Posted June 25, 2010 Share Posted June 25, 2010 I can not wait to see what the front office unveils today. Link to comment Share on other sites More sharing options...
BeerMe Posted June 25, 2010 Share Posted June 25, 2010 The Primary has been tweaked after hearing numerous complaints and here is the Secondary, Tertiary, Woodmark, & Ligature. http://www.portlandmls2011.com/wp-content/uploads/2010/06/Timbers_MLS_Identity_System.pdf Link to comment Share on other sites More sharing options...
gosioux76 Posted June 25, 2010 Share Posted June 25, 2010 The Primary has been tweaked after hearing numerous complaints and here is the Secondary, Tertiary, Woodmark, & Ligature. http://www.portlandmls2011.com/wp-content/uploads/2010/06/Timbers_MLS_Identity_System.pdfOn the primary, the club only removed some shading from around the axe, making it look a little less cartoon-y. The ligature, it should be noted, was conceived and designed by the Timbers Army, the club's supporters group.UPDATE: Upon closer inspection, there are a bunch of other changes in the updated crest that I initially missed, allow of which are pretty subtle. In addition to removing the bright green shading from within the top of the axe, it's also been removed from inside the handle of the axe. The new version also removes some unnecessary lines on the bottom quarter of the logo. Some of the borders are also thinner than before. Link to comment Share on other sites More sharing options...
Sodboy13 Posted June 25, 2010 Share Posted June 25, 2010 I really hope that PDF file is the last time I have to see that ligature mark. That is just horrific, and as a bonus, the "P" has nothing to do with the actual wordmark. On 1/25/2013 at 1:53 PM, 'Atom said: For all the bird de lis haters I think the bird de lis isnt supposed to be a pelican and a fleur de lis I think its just a fleur de lis with a pelicans head. Thats what it looks like to me. Also the flair around the tip of the beak is just flair that fleur de lis have sometimes source I am from NOLA. PotD: 10/19/07, 08/25/08, 07/22/10, 08/13/10, 04/15/11, 05/19/11, 01/02/12, and 01/05/12. Link to comment Share on other sites More sharing options...
Survival79 Posted June 25, 2010 Share Posted June 25, 2010 A quick before and after... "If things have gone wrong, I'm talking to myself, and you've got a wet towel wrapped around your head." Link to comment Share on other sites More sharing options...
BrySmalls Posted June 25, 2010 Share Posted June 25, 2010 The revised logos are an improvement; although I still wonder if this is the best brand identity that they could come up with? Link to comment Share on other sites More sharing options...
Titanole Posted June 25, 2010 Share Posted June 25, 2010 Well it's a little better anyway. You know, say what you will about America. Thirteen bucks still gets you a hell of a load of mice. Link to comment Share on other sites More sharing options...
Droost Posted June 25, 2010 Share Posted June 25, 2010 I could be wrong but I believe the primary creator of the logo posts on this board sometimes. I am interested to hear his take on the process of making the original new logo vs. the revised change in addition to any proposed rejections that were made by the front office............Regarding both logos - its the dominance of the wordmarks that in my opinion take all the class out of the logo and makes it more cartoony......... On the other hand I do like the secondary... Link to comment Share on other sites More sharing options...
Camden Crazy Posted June 26, 2010 Share Posted June 26, 2010 It'd look a crapload better if everything was inside the circle instead of parts of the axe and wordmark sticking out a little. Link to comment Share on other sites More sharing options...
-kj Posted June 26, 2010 Share Posted June 26, 2010 It's as if they read my mind; they cleaned up all the little things that bugged me. I really like this now. Buy some t-shirts and stuff at KJ Shop! KJ Branded | Behance portfolio POTD 2013-08-22 On 7/14/2012 at 2:20 AM, tajmccall said: When it comes to style, ya'll really should listen to Kev. Link to comment Share on other sites More sharing options...
Brian in Boston Posted June 26, 2010 Share Posted June 26, 2010 Frankly, these refinements are like applying a Band-Aid to a gaping, hemorrhaging head wound. They fail to address the fact that the Timbers' new logo package is sub-par design... period. The axe icon is still so juvenilely rendered as to appear as if it were designed by my five-year-old nephew in a pre-school art class. Said axe and the wordmark still obscure the so-called "chevrons" in the primary mark. The ligature looks like something that the least artistic guy in your fantasy league slaps on his team in a lame attempt to keep up with his more graphically-talented peers.Bottom line? Daddy's money may have bought Merritt "Richie Rich" Paulson a Major League Soccer team, but it was unable to by the kid an ounce of taste. Link to comment Share on other sites More sharing options...
Brian in Boston Posted June 26, 2010 Share Posted June 26, 2010 ... I still wonder if this is the best brand identity that they could come up with?No. I've seen better designed by members of this community. The logo posted by grubstreet earlier in this thread leaps to mind. Link to comment Share on other sites More sharing options...
Droost Posted June 26, 2010 Share Posted June 26, 2010 Fully agree w/ Brian from Boston - It looks to me like Merritt can't admit that he's completely wrong, and kept the same major elements of his logo just to save face and allowed the Army to adopt 3rd and 4th logos just to appease the local community........ Does anyone know if they are keeping Merritt's Seattle Green secondary color (I am dumbfounded as to why they would adopt a color of their chief rival) or reverting back to the traditional yellow???? Link to comment Share on other sites More sharing options...
Lee. Posted June 26, 2010 Share Posted June 26, 2010 It's as if they read my mind; they cleaned up all the little things that bugged me. I really like this now.This. It's still nowhere near as good as the Whitecaps rebrand, but it's a damn far site better than it was. Welcome to DrunjFlix Link to comment Share on other sites More sharing options...
FiddySicks Posted June 26, 2010 Share Posted June 26, 2010 Am I the only one who thinks the refinements absolutely suck? I actually kinda liked the new logo, but the new changes just oversimplify it. At least the original update actually looked like an axe. On 11/19/2012 at 7:23 PM, oldschoolvikings said: She’s still half convinced “Chris Creamer” is a porn site.) Link to comment Share on other sites More sharing options...
murtaugh Posted June 27, 2010 Share Posted June 27, 2010 The revisions are better if for no other reason that they are (nearly) symmetrical now and the rendering errors have been mostly corrected.The original was sloppy, and the secondary is now a very solid piece of work. With time, that will probably be the one that sticks. NO GRAND Link to comment Share on other sites More sharing options...
TopCat Posted June 27, 2010 Share Posted June 27, 2010 The axe looks naked now, booooo on the revision. facebook | @thebugcollector Link to comment Share on other sites More sharing options...
andrewharrington Posted June 28, 2010 Share Posted June 28, 2010 Whether the improvements here are 'better' or not from a design standpoint, our frame of reference had already been set with the release of the logo. In addition, because all they essentially did here was take a few things away, doesn't this new version inherently look like an unfinished version of the 'original' new logo? I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
murtaugh Posted June 29, 2010 Share Posted June 29, 2010 Whether the improvements here are 'better' or not from a design standpoint, our frame of reference had already been set with the release of the logo. In addition, because all they essentially did here was take a few things away, doesn't this new version inherently look like an unfinished version of the 'original' new logo?Well, they did more than take away portions. Areas are redrawn, weights changed, the "circle" behind it all is much closer to a circle now and the mark is nearly symmetrical whereas before it was anything but."Simplified" rather than "unfinished", but only because they released an identity that was clearly not ready for the public yet. NO GRAND Link to comment Share on other sites More sharing options...
powersurge Posted July 2, 2010 Share Posted July 2, 2010 Frankly, these refinements are like applying a Band-Aid to a gaping, hemorrhaging head wound. They fail to address the fact that the Timbers' new logo package is sub-par design... period. The axe icon is still so juvenilely rendered as to appear as if it were designed by my five-year-old nephew in a pre-school art class. Said axe and the wordmark still obscure the so-called "chevrons" in the primary mark. The ligature looks like something that the least artistic guy in your fantasy league slaps on his team in a lame attempt to keep up with his more graphically-talented peers.Bottom line? Daddy's money may have bought Merritt "Richie Rich" Paulson a Major League Soccer team, but it was unable to by the kid an ounce of taste.Totally agree.Enough with the midget axe already. Incorporate a big boy axe or leave it out altogether. The ligature seems more like a big ":censored: Y*u!" to all of the guys that were booing and chanting at the unveiling. Are they really serious? Part of me really wants to see the other logos that didn't make the cut, but its starting to seem like the other ones probably all looked just like the one they unveiled. I wonder if the designer even tried explore other options what so ever. He probably just made a hundred comps revolving around an axe with a circle and maybe one or two comps with a tree or a logger or something just to appease everyone. Not good. Link to comment Share on other sites More sharing options...
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