Davidson Posted March 22, 2011 Share Posted March 22, 2011 Hey guys, thought you may be interested in a little project I've just been working on for a Brazilian Jujitsu company.There name is SNO (Sangue No Ohlo) which roughly translates from Portuguese as 'Blood in the Eye'.Here are some initial logo concepts I produced. Link to comment Share on other sites More sharing options...
goforbroke Posted March 22, 2011 Share Posted March 22, 2011 I think they are all pretty cool... but none of them really define what the brand is all about. They are all just clever, interesting ways to write 3 letters.I would eliminate the bottom-right, because three letter written in script indicate the word "Sno" not the acronym "S.N.O."The top-right is the best example of tying the name/idea into the logo. Using the O as an eye and indicating blood. Perhaps you can include more Brazilian or jujitsu elements into the logo? Link to comment Share on other sites More sharing options...
kmw_29 Posted March 22, 2011 Share Posted March 22, 2011 Hey guys, thought you may be interested in a little project I've just been working on for a Brazilian Jujitsu company.There name is SNO (Sangue No Ohlo) which roughly translates from Portuguese as 'Blood in the Eye'.Here are some initial logo concepts I produced.My two cents: I like the middle one. It seems to fit the MMA look with the flourishes. I do not, however, care for the skewed "S" and "O". I don't think it is necessary or adds anything. The top right one looks very much like a college logo. Almost seems too rigid for a sport as fluid as Brazilian Jujitsu. I think treating the "O" as an eye with blood is an avenue worth pursuing. The bottom right logo isn't a quick read, but the drop of blood is great. It doesn't read right to me because the "S" looks to be capital, but the "no" looks lowercase, as if it were one word. The bottom left one is pretty nice. Reminds me of some sort of WWE logo. I don't much care for the extra accents on the "S" and "O". I definitely prefer the middle one the most. Maybe instead of that red vertical element in the top middle, turn that into the drop of blood. Link to comment Share on other sites More sharing options...
jeh-see Posted March 22, 2011 Share Posted March 22, 2011 I agree about making the "o" into some sort of resemblance to an eye with blood. Just my two cents. But you do have some pretty interesting starts.UniJ Link to comment Share on other sites More sharing options...
raysox Posted March 22, 2011 Share Posted March 22, 2011 Yeah, like make the middle O an eye. Fantastic work again Davidson. @MichaelDanger19Â | Dribbble Link to comment Share on other sites More sharing options...
Davidson Posted March 23, 2011 Author Share Posted March 23, 2011 Hey guys, some nice ideas. Funnily enough my first version of the middle logo had a bleeding eye in the O. I might fiddle about with it again.Cheers. Link to comment Share on other sites More sharing options...
TrueYankee26 Posted March 23, 2011 Share Posted March 23, 2011 the bottom left one acutally resembles the old TNT logo trueyankee26.wordpress.com Link to comment Share on other sites More sharing options...
TornadoGTS Posted March 23, 2011 Share Posted March 23, 2011 The middle one made me instantly think of the EA MMA logo for some reason....http://site.video-game-central.com/blog/wp-content/uploads/2009/12/ggn_ea_sports_mma_chung_le.jpg Facebook: CustomSportsCovers Twitter: CSCovers Quote No because when the Irish came to Ireland and first came in contact with the leprechaun people, they didn't take their land away and force them to move west. Instead, the two groups learned to assimilate peacefully. However, certain tribes of the leprechaun refused to taint the pure blood and moved north into the forests of Ireland, only to be seen rarely, usually at the same time of a rainbows appearance and occasionally at the factories of Lucky Charms. Link to comment Share on other sites More sharing options...
ColeJ Posted March 23, 2011 Share Posted March 23, 2011 i personally love the "Sno" script. Link to comment Share on other sites More sharing options...
wyopokes2 Posted March 23, 2011 Share Posted March 23, 2011 I really like the 1st one. They are all very well done. I love the Sno script, however I don't think it works well for this application. Part of me really likes the top right one a lot. Great work as usual! Â Â Link to comment Share on other sites More sharing options...
andrewharrington Posted March 24, 2011 Share Posted March 24, 2011 I think they are all pretty cool... but none of them really define what the brand is all about.Do they need to? I still don't have a website, but I have a dribbble now! http://dribbble.com/andyharry [The postings on this site are my own and do not necessarily represent the position, strategy or opinions of adidas and/or its brands.] Link to comment Share on other sites More sharing options...
Cola Posted March 24, 2011 Share Posted March 24, 2011 Top right. It's a tad generic I suppose, but I actually already saw the O as being an eye at first glance...I mean, it does have the extra outline. Maybe work that into one of the other designs to strengthen them. Link to comment Share on other sites More sharing options...
santoleri3 Posted March 24, 2011 Share Posted March 24, 2011 I really like the upper right version... mostly because of the"bloody eye" effect, but I would like to see the same effect on the middle logo... Courtesy chapeeko Link to comment Share on other sites More sharing options...
blase Posted March 26, 2011 Share Posted March 26, 2011 I'm a fan of the middle one. It's probably what you intended but I see an agressive looking eye when I look at it (White SNO = white of the eye). Changing around the red shapes and you can even get a drop of blood coming from the eye.Example Link to comment Share on other sites More sharing options...
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