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http://www.cbsnews.com/8301-31751_162-20048845-10391697.html

Preakness%2BInfieldfest%2B2011%2BKegasus.jpg

BALTIMORE -- Preakness organizers have unveiled a new marketing campaign for this year's second leg of the Triple Crown based on a mascot named "Kegasus" -- a half-man, half-horse centaur.

Greek mythology buffs know Pegasus was the child of Poseidon and the gorgon Medusa.

Preakness organizers looking to return younger fans to the often rowdy infield at Pimlico Race Course said the Kegasus mascot stepped into his man-stall after they organized an event so spectacular it accidentally ripped a hole in the fabric of awesomeness.

The mascot follows the introduction last year of unlimited refill beer mugs, a move made to bring the party back to the infield after a ban on bringing beer caused ticket sales to plummet.

Kegasus follows last year's "Get Your Preak On" campaign.

Watch Rob Roblin's report above to catch a glimpse of the mythical creature.

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That is not Sarah Jessica Parker...she has more chest hair.

As a veteran of many a Preakness going back to 1984, they are now trying to get back what they lost. A few years ago the got the "bright" idea outlaw bringing your own beer. The attendance dropped from 123,000+/- to 77,000 the next year. Then last year they offered an all you can drink ticket. The attendance went up to 98K or so, but the lines were a mile long. You essentially just stood in line all day. What I find really funny it they banned kegs in '85. Yep...you used to be able to bring kegs to a sporting event. You used to be able to bring ANYTHING...except glass...into the Preakness infield. It its prime, there was no other event like it.

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Yep...you used to be able to bring kegs to a sporting event. You used to be able to bring ANYTHING...except glass...into the Preakness infield. It its prime, there was no other event like it.

I remember those days . . . more or less.

I took a quick pass through the infield using my grandstand ticket when I was in my early 30s and felt like a sociologist observing a primitive culture. Within 5 seconds of exiting the tunnel on the infield side, I was fortunate enough to see a young female patron answer the call to bare her breasts for public display. Good times.

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Then last year they offered an all you can drink ticket.

And Kegusus is the product of that promotion. Hey, you give rednecks all they can drink and put them near some pretty horses...

I thought the Preakness infield was more of a Johns Hopkins frat party than a redneck convention

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I thought the Preakness infield was more of a Johns Hopkins frat party than a redneck convention

With that mullet/mane? I seem to recall that Homicide: A Year On the Killing Streets described a redneck area of Baltimore. Mind you that book came out 20 years ago. Still, rednecks live everywhere. And they all have the same accent. How is that possible?

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